ICL's Brendan Howell on the horticulture market in Ireland
Brendan Howell, ICL's sales development manager for professional horticulture Ireland, speaks about the local horticulture market. its challenges, and what ICL offers to solve them.
Howell is based in ICL’s expanding growing media factory in Portlaoise, County Laois, Ireland. He brings 18 years of experience in the professional horticulture market, having previously worked at Bord na Móna and offers key insights into the sector's recent hurdles.
Howell highlights the widespread challenges Irish growers and manufacturers have navigated in recent years, including:
Global and supply chain…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.