Latest / Engineering the Intelligent Enterprise
Ghostwriting the Machine: Why Your Static Prompts Are Failing
Are you still using those "Act as an expert" templates?
It's time to stop.
In this episode, we tackle the brutal truth about prompt engineering in 2026.
We sit down to discuss why the "clever static prompt" is dead, and why managing Agentic AI requires you to become part Architect, part Psychologist, and part Rhetorician.
I also share a slightly embarrassing story about how my early, sterile prompts alienated an entire community, and why "engineered imperfection" is the only way forward.
In this episode, you’ll hear: Why 20,000-word prompts act like a volatile codebase.
The Architect…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.