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Latest / Follow Your Joy Podcast by Marla Diann

Personal Branding is Who You Are; Not What You Do

What comes to mind when I say PERSONAL BRANDING IS WHO YOU ARE NOT WHAT YOU DO?

That's been my tag line since 2008 when I began coaching creative entrepreneurs how to turn themselves into a brand online and monetize it.

I decided to reinvent myself after 22 years in entertainment publicity because it was an intuitive nudge that said – time to do something more meaningful and at the same time the world was evolving to online – this was 2006, 2007. I was so inspired by the innovation of viral videos, blogs, social platforms – remember MY SPACE?

My entire PR career, I built and managed…

The skinny

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