Latest / Spokes & Strategy: Marketing the Bicycle
EP 12: Developing the Next Generation of Women’s Cyclists
In this episode of Spokes and Strategy, Brandon Morphew sits down with Lauren LeClaire, Sports Director of CCB Women’s Cycling and President of a fourth-generation insurance agency in Massachusetts. Lauren shares how CCB has grown into one of the premier development programs for women’s road cycling in the United States, building not just athletes, but confident and capable leaders.
They discuss education through athletics, developing a true pipeline to the professional ranks, the importance of junior programs, and what success really looks like beyond podiums. Lauren also dives into sponsor…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.