Are Focus Groups Still Worth the Investment for Market Research? | Ep. #358

Marketing School - Digital Marketing and Online Marketing Tips · Jul 24, 2017 · 7m

In Episode #358, Eric and Neil discuss whether a focus group is still worth the investment for market research. Tune in to learn more about focus groups and how technology has played a major role in how we conduct market research today!

Time Stamped Show Notes:

00:27 – Today’s topic: Are Focus Groups Still Worth the Investment for Market Research?

00:38 – A focus group is when a group of people that are your ideal customers come to discuss a certain product that you may be launching

00:56 – Neil did a focus group that was paid by Yahoo

01:09 – The people discussed Yahoo and its competitors…