Latest / Beyond Product Management
My Pricing Philosophy: The Good, the Sore Spots, and What It Cost Me to Learn
In this solo episode, Heather shares her real, unfiltered pricing philosophy — from a timid first offer with hidden pricing, to an honest in-house debate over whether PDRM's $1,500 security assessment is priced right, to the free webinar she wishes she'd charged for. She breaks down value-based vs. time-based pricing, how she handles "too high" objections, why Security Besties exists to meet real client budgets, the math trick she uses to fight imposter syndrome, and why underpricing costs more than money — it costs capacity.
What you'll hear:
The myth of pricing by time instead of outcome…
The skinny
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