ITV chooses ads over Scrums

Cut The Kak · Feb 10, 2026 · 3m

The conversation covers the broadcasting of the Six Nations on ITV, the use of in-play adverts during sports broadcasts, and the issue of excessive advertising in media. It also delves into the impact of advertising on viewer experience and the financial motivations behind it.

Takeaways

In-play adverts during sports broadcasts

Excessive advertising in media

Chapters

00:00 ITV Broadcasting of Six Nations