How To Scale A Business Without Losing Soul | Nolan Hirte of PROUD MARY COFFEE!
If anyone truly lives for coffee, it’s Nolan Hirte. Founder of the wildly successful Proud Mary Coffee, Nolan’s passion for coffee bleeds out into every aspect of his business, making Proud Mary an iconic name across Australia and the U.S.
We spoke to him at MICE26 about Proud Mary’s journey scaling to the U.S, as well as mood-based coffee labelling, barriers for young people entering the industry, and the Honduran producer who won the Cup of Excellence using a recipe from ChatGPT! CHAPTERS 00:00 Intro & Nolan Hirte
02:08 Coffee Journey & Passion
04:09 Creating a Coffee Experience
06:20 Why…
The skinny
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