Latest / Kenny Wallace Media / Let's Talk About Sponsorship in Racing | Coffee With Kenny

Transcript

Let's Talk About Sponsorship in Racing | Coffee With Kenny · Kenny Wallace Media

• 0:02
  Happy Saturday morning, everybody.
• 0:07
  Herman, where's your Sunoco coffee mug?
• 0:17
  All right, we're gonna put this on together.
• 0:21
  And I wanna thank my buddy Chris Larose.
• 0:25
  Hey Chris, thank you so much for sending these decals overnight.
• 0:31
  That is great service. We call Chris Wimpy and he
• 0:36
  decals all my cars, all my my coffee mugs.
• 0:41
  It's high caliber graphics, so old Wimpy at high caliber
• 0:48
  graphics. Thank you Wimpy so much.
• 0:50
  I appreciate the great overnight service and decaling and
• 0:54
  wrapping all my race cars and a lot of people around the United
• 0:58
  States. So we're going to do this
• 1:00
  together. Coffee's so good.
• 1:06
  All right here we go everybody. I Herman, I never believe you
• 1:13
  don't got that sponsor. I'm going to see here.
• 1:17
  Let's do it. Good, everybody.
• 1:20
  Right here, right? I want to make this right.
• 1:24
  I want to make sure it's square. Come on, Herman.
• 1:30
  Not too bad. Not too bad.
• 1:32
  No, we want to make sure we get the air out of it.
• 1:33
  And I got coffee in here too. So let me make sure we get all
• 1:37
  the air bubbles out. Oh, we did it.
• 1:42
  We did it. No creases, no bubbles.
• 1:51
  Herminator, Herminator in the house.
• 1:56
  Very nice, very nice. OK, I thought we would do that.
• 2:05
  Just live. All right.
• 2:07
  We got it off a little bit. I'd like I got a I'd like it to
• 2:11
  be well, it's still fine just like this.
• 2:13
  I just I could clock in a little bit.
• 2:14
  So all right, coffee with Kenny is rolling from Daytona Beach,
• 2:21
  FL All right, once again, thank you, wimpy.
• 2:27
  Chris La Rose at high caliber graphics.
• 2:30
  Check him out. He's a in southern Missouri.
• 2:33
  All you got to do is Google high caliber graphics and I got his
• 2:37
  logo on the hood of my dirt car. Thank you so much, Wimpy.
• 2:42
  All right, a lot of people I see on X and on social media, they
• 2:48
  say, where's Jags? Is Jags not with you anymore?
• 2:53
  So by God, let's just be bullshit that right now I can't
• 3:00
  help myself, OK? Jags is on on the dirt card.
• 3:05
  Jags is on the dirt card. They're an associate sponsor.
• 3:09
  Jags called me up and they said, Herman, that YouTube show of
• 3:14
  yours is so good, so powerful that that's, that's what we want
• 3:19
  to sponsor. We want to sponsor the Kenny
• 3:21
  Wallace YouTube show. And all you got to do is go over
• 3:25
  there to YouTube and we're at 121,000 subscribers.
• 3:29
  That thing gets 25 million views a year.
• 3:36
  So we're doing what Jags wants. So Jags, they said, listen, the
• 3:41
  dirt car is nice, but that's not where it's at for us.
• 3:46
  And this social media, you know, that's where that's where it's
• 3:51
  at everybody. So Jags sponsors the Kenny
• 3:55
  Wallace YouTube show and you'll see that logo up in the corner.
• 4:00
  But on Kenny Conversation, it's hello everyone and welcome back
• 4:04
  to Kenny Conversation brought to you by Jags, the leader and high
• 4:10
  performance app. Yeah, so we do that and Jags
• 4:14
  just they really want to focus in on the Kenny Wallace YouTube
• 4:19
  show and they they get a they get a way bigger bang for their
• 4:23
  buck on all these social media posts and my shows in the old
• 4:27
  dirt car. And that is the subject of the
• 4:30
  day. We're in a time right now where,
• 4:36
  well, let's take a sip of coffee so I can really make sure that
• 4:40
  all of you understand what I'm going to say this, this is going
• 4:50
  to hurt some feelings. And I want you to know that I
• 4:53
  don't mean to hurt your feelings, but this is just the
• 4:56
  way it is. So when when you have a dirt car
• 5:02
  and you, you Simply put a decal on your dirt car, that's not
• 5:07
  enough. That's not even close to enough.
• 5:09
  Now, a lot of these people, they just want their decal on a dirt
• 5:16
  car and that's fine. That's fine.
• 5:18
  I want to repeat that. Some of my friends, they just
• 5:22
  want the decal on the dirt car. But for the most part, they like
• 5:28
  the social media. It is the new TV.
• 5:30
  It is the new media. Listen, Brother Rusty.
• 5:37
  Kenny Schrader. They used to pillage me.
• 5:40
  They made fun of me, Herman, all over that damn social media.
• 5:45
  Herman, what are you doing on that social media?
• 5:50
  That's what they used to say to me.
• 5:53
  Guess who's the king now? I am.
• 5:58
  Hey, themselves, bitches don't make fun of me no more.
• 6:02
  They don't make fun of me no more.
• 6:05
  The love of my life, my brother Rusty, he's watching this right
• 6:08
  now. You know what Rusty says now,
• 6:11
  Herman, make me a video of this. Now Steven and Rusty are doing a
• 6:18
  good job all by themselves. If you fathers, if you follow,
• 6:22
  there goes again. I I got so jacked up on sun Drop
• 6:25
  that I, I didn't say the word. Follow, right.
• 6:27
  I said if you fodder, Herman, get out of your mouth, there I
• 6:35
  go imitating you again. If you follow brother Rusty and
• 6:41
  nephew Steven at Southern Country Customs over there on
• 6:45
  Instagram, Instagram's quality, it's where a lot of the wealthy
• 6:49
  people are. They look, they look at
• 6:51
  Instagram as the wealthy place. You'll see a lot of girls over
• 6:55
  there that got a lot of shoes and purses.
• 6:59
  Stop it. I don't profile people, but I do
• 7:05
  in a good way. I'm a lover.
• 7:07
  You'll see a lot of the girls over there on Instagram and
• 7:11
  they're making their videos and they're having a good time.
• 7:14
  So if you go to Southern Country Customs on Instagram, that's
• 7:20
  where brother Rusty nephew Steven, they make all their
• 7:24
  videos on social media, Southern Country Customs or even on on X
• 7:32
  at SCC. Sometimes it's a shortcut.
• 7:36
  So when people say to me, Herman, where's that Jags logo?
• 7:41
  Does Jags not sponsor you anymore?
• 7:44
  They sponsor me bigger than ever.
• 7:47
  They just once again 25 say that yourself. 25 million views on
• 7:55
  the Kenny Wallace YouTube show. That is the new way, everybody.
• 7:59
  That's what you know that the the old way just don't cut it.
• 8:04
  Everybody's on their cell phones.
• 8:07
  Listen, you don't see anybody reading the newspaper anymore.
• 8:11
  They're reading their cell phones.
• 8:13
  So yes, they all made fun of me. But now I'm the king.
• 8:17
  Now I am. Yes, stop it, stop it.
• 8:24
  I'm bad at shoving it up people's ass.
• 8:26
  I just you got hey, one thing, one thing brother Rusty taught
• 8:31
  me. You got to get them before they
• 8:33
  get you. But listen, this is a comedy
• 8:38
  too. This is a comedy.
• 8:41
  So before you reply down here that I'm a jerk off or something
• 8:45
  like that, I'm I'm making fun of the people that used to Jack
• 8:50
  with me about Wallace on that social media.
• 8:53
  Wallace, what are you doing all over that social media now?
• 8:56
  Those exact same people like Tony Stewart, like NASCAR, Rusty
• 9:03
  Schrader, all those, all those guys now they copying me and the
• 9:11
  sponsors. That's what they want.
• 9:13
  So the decal on the dirt car, it's awesome.
• 9:19
  It's it's really good. We we, we get good pictures, we
• 9:23
  get good videos, but right here is where it's at everybody.
• 9:27
  That's just the way it is nowadays.
• 9:29
  I take care of my sponsors and I give them what they want and I
• 9:33
  work hard for it. So Jags, it has a small logo on
• 9:39
  the dirt car and they're right back there on what we call the C
• 9:43
  pillar with low voltage solution.
• 9:46
  Dave Pitts, my buddy at Pit Stop Motorsports and my buddy Trevor
• 9:51
  Atwell. Yes, right back on the back of
• 9:55
  the card. That's what Jags wanted.
• 9:56
  They say, can we, can we please have a small logo on the dirt
• 10:00
  card? That's what we want.
• 10:01
  But boy, we sure do like that Kenny Wallace YouTube show where
• 10:04
  there's 25,000,000 viewers. Now.
• 10:09
  I love all you dirt racers. You're the love of my life.
• 10:12
  You've all the dirt racers have saved my life.
• 10:16
  But this is where it's at everybody.
• 10:19
  Now, if you got somebody, you got a sugar daddy that just says
• 10:22
  I want my logo on your dirt car and I'm going to smoke a cigar
• 10:25
  and watch my car race with the logo on it.
• 10:28
  Well, that's great. That's great that that's easy.
• 10:31
  That's awesome. I don't have it so easy.
• 10:35
  The logos on my dirt car are secondary and I appreciate them
• 10:40
  all so much. Jennifer and Richard Marshall at
• 10:45
  Proudy Aviation, Mobil One, Sunoco, Scott Crow, Crow
• 10:51
  Equipment. They like those videos.
• 10:54
  They like it when I retweet and I share their post.
• 10:57
  So everything I do with that dirt car is tied in to promoting
• 11:03
  their companies on the new newspaper, which is now the
• 11:07
  social media. All right, I hope I've explained
• 11:11
  to you all how the new world and advertising works.
• 11:16
  I love you all. I truly do love you all so much.
• 11:19
  And remember, it's all of you that give me the content.
• 11:22
  I don't make this stuff up. All I've heard for 3-4 days Joe
• 11:28
  is Jags not with you anymore. I love you guys.
• 11:34
  Have a great Saturday. Oh shoot, by the way, lot
• 11:39
  better. Last night we ran really good.
• 11:42
  We, there was 68 cars more cars, 68 cars.
• 11:48
  We qualified 4th a lot better and we ran second in our heat
• 11:54
  and we, we finished 10th in the big race.
• 11:57
  We are 12th in the points right now on this Saturday morning,
• 12:01
  we're 12th in the points out of 68 cars.
• 12:04
  So I think we run heat races that should what if I, if I'm
• 12:09
  right, if they're going to line our heat races up by points, I
• 12:12
  should start front row outside of the 6th heat, I think.
• 12:17
  I don't know. But all right, have a great
• 12:20
  Saturday.