Terry Lyons: NBA Growth, & Navigating The Sport World EP488

The Michael Brian Show · Apr 29, 2024 · 58m

Terry Lyons (terrylyonscom), widely known in the sports world for his 25+ year career helping build the NBA into a globally-recognized sports, business, and philanthropic property. Terry Lyons has successfully transitioned into a second career as an entrepreneur in the world of multimedia, brand-building, and communications consulting in the sports and entertainment fields.

We discuss his experience with the NBA, what helped the growth of the sport and the NBA as an organisation, as well as how athletes navigate the industry. We also have a conversation about his bed advice for those getting…