Latest / Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a Single Ebook Drove 12 Million in B2B Pipeline
In this episode, Lucas and Luna break down how a mid-market cybersecurity firm turned a single, carefully structured ebook into a pipeline-generating machine worth $12 million. They walk through the specific choices the company made: opening with a diagnostic quiz that captured intent data, gating only the second half of the ebook, and designing a tiered nurture sequence that scored leads by which chapters they read. The hosts discuss why long-form content still works when it's built around the buyer's actual decision process, not your product features. They also share a practical…
The skinny
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