Cannes 2026: The Rise of Indie Agencies vs Holding Companies | Christoph Berg, MINT Square, CEO
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Mid-sized and independent agencies frequently face high operational barriers when attempting to access tier-one programmatic media buying infrastructure.
Christoph Berg, CEO and Founder of MINT Square, breaks down how programmatic DSP reseller models provide independent agencies with low-barrier access to enterprise platforms such as The Trade Desk, Adform, and Active Agent.
Key topics covered include:
Bypassing enterprise spend minimums to access top-tier Demand-Side Platforms…
The skinny
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