Latest / Beyond Fulfillment Podcast / The Movement To Make Healthy Food Affordable, with Torah Torres of Adventure CPG

Transcript

The Movement To Make Healthy Food Affordable, with Torah Torres of Adventure CPG · Beyond Fulfillment Podcast

• 0:00
  Foreign.
• 0:05
  Dave Goulis, EZ DC3PL here at Manifest, I ran into my good friend Torah Torres.
• 0:11
  Hey Torah.
• 0:13
  Hey friends.
• 0:14
  So we are catching up.
• 0:15
  And Torah, as we all know you are the founder of Adventure cpg.
• 0:21
  And remind us again, what does Adventure CPG do?
• 0:24
  Well, we are a distributor, but if we're more than that, we're a movement.
• 0:30
  So I'm part of the natural products industry.
• 0:32
  Our distribution costs are about 25% across the board.
• 0:37
  I think the standard for logistics is not 25, it is 6 to 8%.
• 0:43
  Let's say Heinz Clorox are lower.
• 0:46
  But we are trying to get our costs to the modern logistics system so that we can lower the price of food.
• 0:54
  Yeah.
• 0:54
  And get away from predatory distributors that are out there.
• 0:58
  I mean when you really think about it, the we are, we have less money in our pockets than we ever did before.
• 1:06
  And natural, healthy, better for you products are the most expensive.
• 1:11
  So what do you think is going to happen?
• 1:13
  We're going to eat more unless we fix this.
• 1:15
  So that's why it's all about the mission.
• 1:18
  I grew up in the natural products industry and I just care so much about it.
• 1:22
  If you are a natural brand, join us.
• 1:27
  We are doing our best to get you to your consumer at a price that's affordable and at a reach that is accessible.
• 1:36
  Love that.
• 1:36
  So love the mission driven businesses.
• 1:38
  And of course, right.
• 1:40
  Everyone wants to eat healthier, everyone wants to live longer.
• 1:44
  And eating real food, clean food is the way to do that.
• 1:47
  Like you said, more expensive than ever, which presents challenges.
• 1:50
  But you're really speaking to the brands.
• 1:53
  Right.
• 1:53
  And the brands that want to get into these large natural distribution channels face a significant challenge in terms of the cost of that distribution.
• 2:03
  You mentioned predatory distributors.
• 2:06
  We're not going to name any names.
• 2:07
  I think everyone though in the industry knows who you're talking about.
• 2:11
  But.
• 2:11
  But talk about the model of Adventure CPG and specifically how they solve that problem for these natural product mix.
• 2:19
  Well, think of it as like co op meets Costco.
• 2:23
  We are a consolidator, kind of like a dock as well where we only charge the brands a membership.
• 2:29
  It's only a thousand dollars a month.
• 2:31
  And then as a group I negotiate all the rates, get all the trucks and the freights.
• 2:38
  I mean we are the distributor, right.
• 2:41
  So we coordinate everything for them.
• 2:43
  We have a platform, ours.
• 2:45
  Retailers go ahead and buy from our platform.
• 2:47
  Then they pay us.
• 2:49
  We pay directly to the brands.
• 2:51
  It's all automated.
• 2:53
  We just make it simple or just consolidating, making sure that the money stays where it's supposed to with the brands so that they can thrive instead of die.
• 3:02
  Really?
• 3:03
  Yeah.
• 3:03
  And we've seen so much of that over the past several years.
• 3:07
  Great brands that we love just not able to sustain themselves because of the cost of doing business within that industry.
• 3:14
  So love what you're doing.
• 3:16
  So people are hearing this, and maybe they have a natural product brand or they want to learn more about this movement.
• 3:22
  What's the best way people can get in touch with you?
• 3:24
  Adventurecpg.com adventurecpg.com There you have it.
• 3:30
  Yeah, it's easy.
• 3:31
  Sign up, then set up a call with me, teach you all about it.
• 3:34
  We got a deck, you know, just doing our best to serve you.
• 3:39
  Okay.
• 3:39
  Love that.
• 3:40
  Handle with care is our motto.
• 3:41
  I think a lot of logistics have that, but we really take it to heart.
• 3:46
  We're natural.
• 3:48
  That's what we.
• 3:50
  That's how we sprouted, taking care of people.
• 3:54
  All right, well, always good seeing you, Torah.
• 3:55
  Best of luck with the launch.
• 3:57
  All right, thank you.