Andy Dé: Building Trusted Advisors, Cold Outreach & Discovering Ikigai - Episode #24
How can purpose-driven marketing and AI-powered personalization transform the way brands connect with customers?
In this episode of Connect To Market, host Casey Cheshire welcomes Andy Dé, Chief Marketing Officer at Lightbeam Health Solutions, to explore how understanding customer challenges and leading with value can turn marketers from vendors into trusted advisors. A three-time CMO and internationally recognized thought leader in AI for healthcare and life sciences, Andy shares how meaningful connection starts with truly listening to the customer.
He dives into how AI can be leveraged for…
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