George Smith: Human Connection Is the Only Marketing AI Can't Fake - Episode #48
If everyone is using AI to create content, what actually makes your brand stand out?
In this episode of Connect To Market, host Casey Cheshire sits down with George Smith, Community Engagement Manager at Rewst, to explore how marketers can connect to their market by doubling down on what AI cannot replicate: genuine human connection. Smith argues that as AI-generated content becomes noisier and easier to spot, the competitive advantage shifts to marketers who listen deeply, slow down, and make customers and communities feel heard and valued rather than processed through a funnel.
Smith shares…
The skinny
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