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Adult Friendships Demand More Than We Can Give | Leicester News
Adult friendships are turning into a full-time job—over half of us spend more than 30 minutes daily just to stay connected, and nearly half feel drained from always initiating contact. While 76% say social connection gives life meaning, only 14% actually hang out with friends, as hobbies and workouts steal the spotlight. Brands like White Claw are stepping in, partnering with apps like Cliq to spark 50,000 new friendships this year—with Olympic champ Sam Quek leading walk-and-talk events in London. She emphasizes that shared interests—like clubs or sports—make meeting people feel natural, not…
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