How to Handle Press, Promo, and Building Buzz as an Indie Artist w/ Ciao Malz
On this episode of The J-Card Podcast, we sit down with Malia Delacruz — the artist behind Ciao Malz — to talk about what really happens after you release your first big project.
Following the buzz of her Safe Then Sorry EP, Malia walks us through her first real press cycle: DIY promo, working with a label, running live sessions, and dealing with the chaos of social media. We talk about the weird emotional math of streaming numbers, the cringe task of self-promotion, and why seeing Dead & CO at The Sphere was such a life-changing moment for her.
The J-Card is presented by Rue Defense Tape…
The skinny
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