WARC Talks Anti-personalisation

The WARC Podcast · Sep 15, 2022 · 31m

This week WARC talks anti-personalisation with marketing consultant Samuel Brealey and Michael Taylor, founder of Vexpower. With the death of the cookie and data privacy concerns, marketers are rethinking their approach to personalisation. Discussing how personalisation adds complexity to an ad campaign and may not be good value for money. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new…