3394: How Pet Media Group Is Using Tech to Protect Animals and Buyers
The global pet industry has long been riddled with problems. From low-welfare breeding practices to online scams, the darker side of pet rehoming often goes unchecked. But what if there was a way to combine animal protection with a sustainable, profitable business model? In this episode of Tech Talks Daily, I speak with Axel Lagercrantz, co-founder and CEO of Pet Media Group, the company behind platforms like Pets4Homes in the UK and Lancaster Puppies in the US. Axel shares the story of how two friends with backgrounds in finance and tech came together to rethink what ethical pet ownership…
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