The Age of Surveillance Capitalism — When Prediction Becomes Power
What happens when predicting human behavior becomes a business—and greater certainty becomes a competitive advantage?
Welcome to Crisis in Perception, where we examine the systems shaping our world.
In The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power, Shoshana Zuboff argues that a distinctive form of capitalism has emerged around the extraction of human experience. Behavioral data are gathered, analyzed, and transformed into prediction products designed to anticipate what people will do now, soon, and later.
This investigation traces the movement…
The skinny
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