3208: How Zynga Is Redefining Mobile Gaming for Brands and Advertisers
In this episode of Tech Talks Daily, I sit down with Cerisse Velasco, Director of Midwest and Retail Media Brand Partnerships at Zynga, to explore how mobile gaming is reshaping digital advertising and brand engagement. While gaming has long been associated with teenage boys in basements, the reality is quite different—Zynga's audience is predominantly Millennial and Gen X women, a demographic that's often overlooked in marketing strategies. With mobile games like Words with Friends, Game of Thrones: Legends, and Match Factory, Zynga has built a massive entertainment platform where brands can…
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