Latest / Serve First, Sell Later Marketing
#133 The One-and-Done Client Problem
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Every client relationship has two defining moments: the first conversation, and the last. Most professionals pour everything into that first one. Almost nobody does the same for the last — and it's costing them more than they think.
In this episode, Sylvia Garibaldi breaks down why the end of a case isn't the end of the relationship. She covers why referrals quietly leak business even when clients love you, how to build natural moments for past clients to come back, how to layer in services your clients already need, and how to turn a closed file into your best source of new…
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