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Introducing the C-Squared Fallacy©
If you’re a creative looking for services (say, a voice or acting coach) to help you advance your career, how do you find the right person to hire? And if you’re a service provider to creatives, how do you show that you’re worth hiring? We start this segment with the strange math of the NYT Bestsellers list and end with the C-Squared Fallacy. Correlation does NOT equal causation, and creatives looking for professional services should develop their own metrics in evaluating who to work with.
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The skinny
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