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Venue Matters: What Great Spaces Teach Us About Dental Practices · The Millionaire Dentist™

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  Hello, everyone, Welcome to the Millionaire DENTNIS Podcast, brought to you by
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  four Quadrants Advisory. On this podcast, we break down the world of dentistry,
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  finances and business practices to help you become the millionaire dentist you deserve to
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  be. Please be advised we do speak with an honest tongue and may not
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  be safe for work. Hello and welcome. This is Casey Hires back at
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  the Millionaire DNNIS podcast in studio with co host Jared Bridgeman. Casey, how
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  are you good to see us? Sir? Good to see you. You
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  just got back into town not that long ago. Weren't you out and about
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  had a fun event? Man went out to the west suburbs of Saint Louis
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  Webster's Grove, if you will. Okay, it's far enough out from downtown
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  Saint Louis that people like it. Yep. Also close to the extreme western
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  suburbs that are lovely to come eastward. All right, Webster's Grove, Webster's
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  Grove went to a really nice place. Okay. Today's podcast is going to
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  be about venue matters. Venue matters, and by venue it can also mean
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  practice matters. Right, nice matters? What about Family Matters. What a
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  great show. A little arkle. Okay, I'm telling you what. I
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  got my ten year old daughter into that show recently. It's gold. Yes,
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  yes, so Casey you were you were out there. You were at
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  at a pretty nice restaurant presenting doing CE and we were also partaking in a
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  in a bourbon tasting. Yeah. Yeah, this is some actually, some
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  good friends of ours who like the finer things in life. They moved from
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  my neighborhood to the Western suburbs and I told them, Hey, I'm going
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  to this place in Webster's Grove called Olive plus Oak and they go, oh,
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  that place is amazing. Okay. I'm like, okay, and especially
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  coming from them, but yeah, I went went to a really nice place.
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  I'll get into that in a little bit later. Yeah, we had
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  a couple of dozen practice owners come for some great or derves at a nice,
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  nice bourbon tasting where we walked through people that don't even like burbon.
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  They were like, this is really cool. I'm learning a lot. And
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  then we transitioned and take a drinking. It burns ours pro but still they
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  had a good time. Yea, how's the first one taste? It burns
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  how's the second one taste it burns more? How's the third one? Taste
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  it burns less. That's why I can't lead stuff like TX and like it
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  all tastes like booze to me. But yes, that's awesome. Yeah,
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  so I had a great time. And it's funny that, you know,
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  on a Thursday night and a great venue again puts everybody in a really,
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  really good mood. We had a nice event, even though our subject matter
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  is tough, but yeah, I had had a great event. A lot
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  of people learned a lot and some might even look to fix some of those
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  challenges on the business side of dentistry. But it got me thinking. And
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  then we did a top golf the next day as well, So I had
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  a real nice time. But it got me thinking venue matters, and what
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  I mean by that is some of the places that we look to go to
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  for these events. We're looking to see whole a whole lot of things.
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  Yeah, I was gonna ask you, when someone says to you, oh,
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  that's a great venue, what comes to mind? What are some expectations
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  you may have for a great venue. Here's my here's my list. It's
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  again, it's in a good area, when you walk in, it's esthetically
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  pleasing that I butcher that aesthetically pleasing. Their food is impeccable, right,
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  they have unique things like an appetizer maybe you don't see, or maybe a
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  wine or or a bourbon that you don't see. So they have some unique
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  offerings and then impeccable service. You can see they've got that sparkle in their
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  eye, that pep in their step. They want your evening to be good.
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  That's the thing is with it. With a great venue or great practice
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  or great anything, all those things have to be firing in all cylinders.
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  Yep. One thing that's bad can leave a really bad impression. Yeah,
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  no, that's uh, that's exactly right. And we had such a great
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  night because almost everything was firing on all cylinders. Are our attendees. My
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  gosh, they were having a great time. But I see I wasn't invited,
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  so that's good. We had a packed house. We were actually oversold.
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  They were a little nervous with fire code. But neither here nor there.
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  But again, venue matters. As we're looking to some of these different
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  cities, our events coordinator, we run through those right, where do we
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  want to go? And then We'll find something that's it, that's special,
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  that's unique. People want to go there. Let's correlate that obviously to two
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  practices and dentists. When someone says that's a great practice, what comes to
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  your mind in terms of coming from a patient. It's a good question.
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  And let me back up. I've been to practices that had like a pond
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  and a little waterfall a little bit. Yeah, I have, there's some
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  things that are over the top. There's balance to everything. But when it
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  comes to a dental practice, you know, you want to be in a
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  place that people want to come to. And so when I mentioned that sparkle
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  in your eye, the people there, they wanted to make sure you had
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  a good experience. They offered things that maybe were rare, right So in
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  vision line botox, there's different things in a practice you can offer your staff
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  or your team. Taking ownership of the total patient experience, right, that
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  matters. You don't have to have the most beautiful, large waterfall office out
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  there, but cosmetically put some lipstick on, some pain on the wall,
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  make it look maybe a nice a nice aroma. Well, this is this
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  is something that that I catch every single time. If it's me or I'm
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  taking one of my kids to see our family dentist is our front office lady
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  greets me by name the second I walk on the door, and she's probably
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  cheating, and I was like, oh, Jared's coming in at three fifteen
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  today, But right, which's like, hey Jared, how are you?
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  How are you kids? But both are true if you're if you have a
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  good software and good office. Yes, they know those things, but how
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  much extra effort did that take and then translated into it made you feel good?
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  Yep? I just heard the song the other day, the Cheers theme
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  song, Right, I'm gonna go where everybody knows your name. It was
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  just it's true, and so those little things je But no, those things,
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  those things really really do matter, being treated as an actual person and
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  an individual instead of just a get in, let's do your teeth and get
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  out. And it doesn't have to be the nicest office, but put a
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  little effort into it, right, I mean, make sure it smells good.
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  Having some decently upholstered chairs is not that hard. Someome bright light,
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  some of this, some of that, but all of that matters. And
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  but the other extreme is way too many practice owners spent way too much money
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  making sure everything is outfitted perfectly, and that's almost they overdo it. That
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  can come from a lot of places. It can come from ego, it
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  can come from pride, it can come from a misconception. But you don't
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  have to spend an obscene amount of money to have the best or the most
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  perfect waiting room, lobby, hallways, operatoris all that stuff. It doesn't
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  have to be because some of the we've seen it, some of the folks
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  with the nicest their numbers are trashed, their incomes terrible, their overhead's terrible,
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  retirement savings is laughable, and they think if they just keep trying to
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  make the place prettier and prettier, that's what's going to fix it. Right,
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  you know, everyone has you know, they have to have the top
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  of everything, and then the perceptions there and then they're going to get there's
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  there's diminishing returns and so there's balance to everything, and that's really important.
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  Now. I will say I've been to some venues like I just mentioned and
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  they're four times too big. Yep, great venue, great food, great
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  service, great offerings, and it's too big, or it's in a street
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  that's too expensive and their overheads. They're going to go out of business,
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  right, and so then what was the cost of getting over your skis and
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  having the best and the nice and so you've got to find that happy medium.
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  But what you can control is your staff taking ownership and having passion to
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  have a good experience, greeting somebody by their first name. You know,
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  nice lighting, nice paint, clean upholstery, maybe some nice music. I
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  mean, I would say it was passion with yourself too in terms of when
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  you see the patient. Yeah, yeah, but I mean it's incredible.
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  I've been to other places again. Venue matters. They just had a flood.
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  The carpeting hadn't been cleaned. It smelled mildewey, it was still soggy.
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  Their their screen, what's the projectors screen? It was broken, so
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  they had a white sheet hanging on the wall where we're projecting me. It
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  was trash, right, There was very little effort. Nobody cared. There
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  wasn't a lot of accountability. Did we accomplish the same thing, Yeah,
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  yeah. We had a nice event at a restaurant and there was food and
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  beverage consumed, and there was great subject matter presented and learned. But they
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  couldn't have been the polar polar opposites. I mean, it's it's the same
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  as you said, like with venus and restaurants. I mean, I've been
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  to places where the food was fantastic, but the place kind of looked like
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  a dive. Well, if you're talking sushi, the best sushi or in
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  the strip malls that you know are going out of business because I don't I
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  don't know why that is, but it's been some of the best sushi joints
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  look a little look, a little little rush, and then some of these
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  large, freestanding, beautiful places have terrible sushi. So it's true, that's
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  true, probably cutting cost on their sushi. Yah. Yeah. Well,
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  and again speaking you know, speaking of good venues, that's incredible. We
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  just keep having more and more people having waiting lists and being oversold for for
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  our for our subject matter. And I always ask people, hey, you
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  know what, why'd you come right? Just probably because the place is cool,
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  and yeah, I know it's cool, we've been here before. We
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  really want to, you know, figure out how to make more in lower
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  overhead and actually retire and not die treating patients. And I go, wow,
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  I'll appreciate your your honesty, You've come to the right place now.
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  Again, the venue matters. I mean, if we did this opportunity at
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  a white Castle, I'm not sure we'd get the same results. That doesn't
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  get me wrong. Our love white Castle for the people who are regional to
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  this area. What an extreme extreme example crystals for down south you know.
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  No, I mean there's there's a lot of nice places we could have these
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  app but again, we want to we want to add, we want to
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  align it. Speaking of great places, we've got a great place lined up
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  for when you're going to Minneapolis in about a week and a half. Yeah,
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  I'm pretty excited about what it's called spooning stable. Huh spoon and what
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  stable? Interesting? I think there's horses inside, but you spoon, you
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  know, it's just make anse. No, but we'll be there on August
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  seventeenth, and then the next day on we'll we get top golf in Brooklyn
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  Park area. So that's August eighteenth. Please check it out. Go to
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  four Quadrants Advisory dot com slash events. Again, these are free to register.
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  You'll get you'll get great education, you'll learn some cool things. Casey
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  might also pokey a bit with you. Know, some verbal jabs in terms
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  of like, here are some problems we've seen across the dental the dental world,
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  and you're probably experiencing that as well. Yeah, you're right ahead.
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  Two more seasoned practice owners in the room, and ultimately, when we played
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  stump to chump, they wanted to argue, and ultimately they admitted, we've
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  spent decades screwing this up and we're trying to defend our failure, and you're
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  right, we should get all right in the face until they get kind of
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  you can just like super defensive about it. One did, one didn't.
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  But ultimately we just spoke very straightforward and they both sort of came around to
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  being like, no, you're you're right. We we didn't have benchmarks,
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  we didn't have goals. We didn't you know, they wanted to argue about
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  different benchmarks for employee wages or hygiene production or insurance adjustments, and ultimately,
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  if you don't have the goals, you're you're not going to even be close
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  to them, right, So again, feel free to check us out.
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  Don't feel free to do it. I mean you just you just said they're
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  they're complimentary. To be honest, we're gonna probably start instituting something where to
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  register to hold your spot, you're gonna have to pay, and then if
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  you attend, you'll get refunded. But we have so much interest, we
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  get overbooked and then you know, a handful people don't come, and then
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  those spots have been ruined. So yeah, I think this may be our
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  last complementary about Yeah, I say, hope you going to heat what Minneapolis,
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  Houston? We got a whole bunch of one place. Yeah, I'm
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  excited to watch you go. That's all the time we have today. Thank
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  you to our guests for their insight and for sharing some really great information,
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  and thank you to you the listener for tuning in. The Millionaire Dennis podcast
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  is brought to you by four Quadrants Advisory to see if they might be a
• 12:22
  good fit for you and your practice. Going over to four Quadrants Advisory dot
• 12:26
  com and see why year after year they retain over ninety five percent other clients.
• 12:30
  Thank you again for joining us, and we'll see you next time.