Latest / Early Edition with Ryan Bridge
Francesca Rudkin: We have control of our notifications
There has been a clever marketing campaign from 2degrees this week.
The telco has released the results of a study it commissioned into the impact mobile phones are having on our mental health.
It’s not good.
While most telco’s like to concentrate on keeping us connected, 2 Degrees has taken a slightly different approach with this one, acknowledging the elephant in the room by talking honestly and openly about the damage phones can do.
It’s almost like they care.
Which is quite refreshing.
I probably sound a bit sceptical, but I’m less fussed about a smart approach to promote a brand than the…
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