Youth-Driven Culture
Elvis. Chuck Berry. The Beatles.
Young people flocked to hear them sing. Boys and girls bought their records by the millions, lined their rooms with posters, and toted lunch boxes with their image to school. Young men dressed like them, moved like them, and wore their hair like them. Young women swooned at their feet.
Corporate America took note. The money-making machine went into high gear and created an entire class of people that didn’t really exist before then: the “teenager.” Popular culture has never been the same.
Today there is a huge divide between adults and teenagers – a gap which…
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