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E056 - Nicky Senyard On How LLMs Have (Or Haven't) Changed Affiliate Marketing For Lenders
Nicky Senyard, CEO and Founder of Fintel Connect, has been doing digital acquisition since 2002. Her read on this wave: affiliate marketing is still a bottom of funnel conversion tactic. On today’s show, we discuss everything sitting above it.
We get into:
Why roughly 90% of LLM citations are non-branded, and what that does to a lender's odds of getting quoted
The neutrality problem. LLMs reward comparison content and domain authority, which is why publishers keep winning the citation
54% of surveyed Americans now use chat for personal finance recommendations
Gemini mentions brands more than…
The skinny
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