Latest / B2B Marketing: The Provocative Truth
The Creative B2B Lion and Its Impact on the Industry, with Ilaria Pasquinelli, VP of Marketing at LIONS
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Ilaria Pasquinelli to discuss all things regarding the Creative B2B Lions.
B2B isn’t really known for being all that creative, at least historically, and the industry as a whole doesn’t fully understand its value. However, the advent of the Creative B2B Lions is signalling not only that creativity in B2B should be uplifted and celebrated, but also that there is a shift toward a more creative industry overall. But will the Creative B2B Lions be enough motivation to propel B2B towards a brighter, creative future?…
The skinny
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