#141 The Long Game of Referrals: Are Committees, Teaching and Awards Worth Your Time?

Serve First, Sell Later Marketing · Sep 17, 2026 · 24m

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Online marketing works — LinkedIn, Google, and AI visibility all matter. But think about the last time someone actually referred you a client. Chances are it didn't happen because of a post — it happened because you crossed paths with them in a room: a conference, a committee meeting, a case worked side by side. That kind of trust gets built in rooms, not feeds, and it's a side of growing a practice almost nobody talks about.

In this episode, Sylvia Garibaldi covers four offline strategies to add alongside your online marketing, not instead of it: getting involved in a bar or…