Will Ferrell’s Pinot Moment for Willamette Valley | Portland News

Portland News Today | 2 Min News | The Daily News Now! · Jul 21, 2026 · 1m

Will Ferrell’s new Netflix series “The Hawk” just gave the Willamette Valley a major spotlight — and wine lovers are thrilled. In one scene, his golf legend character, Lonnie “The Hawk” Hawkins, specifically requests a Pinot Noir from the region, echoing his earlier nod in “Anchorman 2.” As Oregon’s wine industry navigates tough times with shifting demand, this unexpected cameo is a powerful boost — reminding the world why the Willamette Valley remains a global Pinot Noir powerhouse. Wineries celebrated the moment online, grateful for the global exposure. It’s not just about golf — it’s about…