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Warby Parker Kills It's Signature Home Try-On Program - What This Means for Growth | Fast Five Shorts · Omni Talk Retail

• 0:00
  Warby
• 0:00
  Parker
• 0:01
  plans
• 0:01
  to
• 0:01
  end
• 0:02
  its
• 0:02
  Home
• 0:02
  Try
• 0:02
  on
• 0:03
  program
• 0:03
  as
• 0:03
  it
• 0:03
  focuses
• 0:04
  on
• 0:04
  its
• 0:04
  stores
• 0:05
  and
• 0:05
  digital
• 0:06
  experience.
• 0:06
  According
• 0:06
  to
• 0:07
  retail
• 0:07
  dive,
• 0:07
  Warby
• 0:08
  Parker
• 0:08
  will
• 0:08
  sunset
• 0:08
  its
• 0:09
  Home
• 0:09
  Try
• 0:09
  on
• 0:09
  program
• 0:09
  by
• 0:10
  the
• 0:10
  end
• 0:10
  of
• 0:10
  the
• 0:10
  year,
• 0:10
  executives
• 0:11
  said
• 0:11
  on
• 0:11
  a
• 0:12
  call.
• 0:12
  The
• 0:12
  eyewear
• 0:13
  company
• 0:13
  said
• 0:13
  the
• 0:13
  vast
• 0:14
  majority
• 0:14
  of
• 0:14
  recent
• 0:14
  Home
• 0:15
  Try
• 0:15
  on
• 0:15
  users
• 0:16
  live
• 0:16
  within
• 0:16
  30
• 0:17
  minutes
• 0:17
  of
• 0:17
  a
• 0:17
  Warby
• 0:18
  Parker
• 0:18
  store.
• 0:19
  Chris,
• 0:20
  what
• 0:20
  does
• 0:20
  this
• 0:20
  move
• 0:21
  to
• 0:21
  cancel
• 0:22
  in
• 0:22
  Home
• 0:22
  Try
• 0:22
  on
• 0:23
  say
• 0:23
  about
• 0:24
  the
• 0:24
  future
• 0:24
  of
• 0:25
  Warby
• 0:25
  Parker?
• 0:27
  I
• 0:27
  think
• 0:28
  it
• 0:28
  says
• 0:28
  there's
• 0:28
  a
• 0:28
  lot
• 0:28
  more
• 0:29
  to
• 0:29
  this
• 0:29
  story
• 0:29
  than
• 0:30
  meets
• 0:30
  the
• 0:30
  eye.
• 0:31
  And
• 0:31
  see
• 0:31
  what
• 0:32
  I
• 0:32
  did.
• 0:32
  Oh,
• 0:32
  good.
• 0:33
  I'm
• 0:33
  so
• 0:33
  glad
• 0:33
  you
• 0:33
  had
• 0:34
  that
• 0:34
  opportunity.
• 0:35
  Continue,
• 0:35
  please.
• 0:37
  And
• 0:37
  the
• 0:37
  reason
• 0:37
  I
• 0:38
  say
• 0:38
  that
• 0:38
  is
• 0:38
  I've
• 0:38
  often
• 0:38
  wondered
• 0:39
  aloud
• 0:39
  on
• 0:39
  this
• 0:40
  show
• 0:40
  why
• 0:41
  Warby
• 0:41
  Parker
• 0:42
  has
• 0:42
  been
• 0:42
  growing
• 0:42
  so
• 0:42
  slowly.
• 0:43
  Because
• 0:44
  according
• 0:44
  to
• 0:44
  the
• 0:44
  article,
• 0:44
  Warby
• 0:45
  has
• 0:45
  approximately
• 0:46
  300
• 0:46
  stores
• 0:47
  and
• 0:47
  has
• 0:47
  been
• 0:47
  around
• 0:48
  for
• 0:48
  almost
• 0:48
  15
• 0:48
  years.
• 0:49
  So
• 0:49
  if
• 0:49
  you're
• 0:49
  keeping
• 0:49
  score
• 0:50
  at
• 0:50
  home,
• 0:50
  folks,
• 0:50
  that's
• 0:51
  20
• 0:51
  stores
• 0:52
  per
• 0:52
  year
• 0:53
  in
• 0:53
  what
• 0:53
  is
• 0:53
  honestly
• 0:54
  a
• 0:54
  relatively
• 0:54
  small
• 0:55
  footprint.
• 0:55
  So
• 0:55
  I
• 0:56
  think
• 0:56
  relatively
• 0:56
  speaking,
• 0:57
  it
• 0:57
  should
• 0:57
  roll
• 0:57
  out
• 0:57
  a
• 0:57
  little
• 0:57
  bit
• 0:58
  faster
• 0:58
  because
• 0:58
  it
• 0:58
  takes
• 0:59
  less
• 0:59
  capital
• 0:59
  when
• 0:59
  it's
• 1:00
  a
• 1:00
  smaller
• 1:00
  footprint.
• 1:01
  And
• 1:02
  now
• 1:02
  they're
• 1:02
  saying
• 1:02
  in
• 1:02
  the
• 1:03
  article
• 1:03
  that
• 1:03
  all
• 1:03
  of
• 1:04
  their
• 1:04
  customers
• 1:04
  live
• 1:04
  within
• 1:05
  30
• 1:05
  minutes
• 1:05
  of
• 1:06
  the
• 1:06
  store.
• 1:06
  Yeah,
• 1:06
  well,
• 1:07
  if
• 1:07
  your
• 1:07
  stores
• 1:08
  are
• 1:08
  only
• 1:08
  in,
• 1:08
  in
• 1:09
  dense
• 1:09
  urban
• 1:09
  areas,
• 1:10
  yeah,
• 1:10
  that's
• 1:10
  probably
• 1:10
  true.
• 1:11
  So.
• 1:11
  So
• 1:11
  if
• 1:11
  I'm
• 1:12
  reading
• 1:12
  between
• 1:12
  the
• 1:12
  lines
• 1:13
  and
• 1:13
  understand
• 1:14
  what,
• 1:15
  understand.
• 1:15
  I
• 1:15
  mean,
• 1:15
  what
• 1:16
  this
• 1:16
  announcement
• 1:16
  is
• 1:16
  trying
• 1:16
  to
• 1:17
  say
• 1:17
  is
• 1:17
  we
• 1:17
  no
• 1:18
  longer
• 1:18
  need
• 1:18
  online
• 1:19
  for
• 1:19
  the
• 1:19
  acquisition
• 1:20
  and
• 1:20
  that
• 1:20
  it
• 1:21
  provides.
• 1:21
  It's
• 1:22
  no
• 1:22
  longer
• 1:22
  needed
• 1:22
  as
• 1:22
  an
• 1:22
  acquisition
• 1:23
  tool
• 1:23
  in
• 1:23
  the
• 1:24
  urban
• 1:24
  markets
• 1:24
  and
• 1:25
  vice
• 1:25
  versa.
• 1:26
  It
• 1:26
  isn't
• 1:26
  paying
• 1:26
  off
• 1:27
  for
• 1:27
  us
• 1:27
  as
• 1:28
  an
• 1:28
  acquisition
• 1:28
  tool
• 1:29
  in
• 1:29
  the
• 1:29
  other
• 1:29
  markets.
• 1:30
  So
• 1:30
  we're
• 1:30
  shutting
• 1:30
  it
• 1:31
  down
• 1:31
  because
• 1:31
  it's
• 1:31
  too
• 1:32
  expensive.
• 1:32
  And
• 1:33
  so
• 1:33
  then
• 1:33
  I
• 1:33
  have
• 1:33
  to
• 1:33
  ask
• 1:33
  myself,
• 1:34
  with,
• 1:35
  with
• 1:35
  that
• 1:35
  element
• 1:36
  gone,
• 1:37
  how
• 1:37
  different
• 1:37
  is
• 1:37
  Warby
• 1:38
  from
• 1:38
  another
• 1:38
  eyewear
• 1:39
  store?
• 1:39
  I
• 1:39
  mean,
• 1:40
  virtual
• 1:40
  triad.
• 1:41
  Come
• 1:41
  on,
• 1:41
  seriously.
• 1:42
  And
• 1:42
  I
• 1:42
  mean,
• 1:42
  how
• 1:42
  many
• 1:42
  of
• 1:43
  those
• 1:43
  things
• 1:43
  have
• 1:43
  we
• 1:43
  tried?
• 1:44
  How
• 1:44
  gimmicky
• 1:44
  are
• 1:44
  they?
• 1:45
  They
• 1:45
  never
• 1:45
  look
• 1:45
  right
• 1:46
  on
• 1:46
  your
• 1:46
  face,
• 1:46
  like
• 1:47
  they
• 1:47
  look
• 1:47
  ridiculous
• 1:48
  half
• 1:48
  the
• 1:48
  time.
• 1:48
  And
• 1:48
  they're
• 1:49
  not
• 1:49
  good.
• 1:50
  No,
• 1:50
  they're
• 1:50
  not
• 1:50
  good.
• 1:50
  So,
• 1:51
  like,
• 1:51
  that's
• 1:51
  not
• 1:51
  going
• 1:51
  to
• 1:51
  be
• 1:52
  a
• 1:52
  supplement
• 1:52
  for
• 1:53
  this.
• 1:53
  So.
• 1:54
  And,
• 1:54
  and
• 1:55
  more
• 1:55
  importantly,
• 1:56
  doesn't
• 1:56
  it
• 1:57
  also
• 1:57
  mean
• 1:57
  that.
• 1:58
  That
• 1:58
  Warby's
• 1:59
  growth
• 1:59
  nationally
• 2:00
  could
• 2:00
  soon
• 2:01
  be
• 2:01
  constrained?
• 2:02
  So,
• 2:03
  so.
• 2:03
  And
• 2:05
  that
• 2:05
  kind
• 2:05
  of
• 2:05
  explains
• 2:06
  the
• 2:06
  odd
• 2:06
  decision,
• 2:06
  I
• 2:06
  think,
• 2:07
  to
• 2:07
  go
• 2:07
  into
• 2:07
  Target
• 2:08
  stores
• 2:08
  as
• 2:08
  well.
• 2:09
  So
• 2:09
  something
• 2:10
  just
• 2:10
  doesn't
• 2:11
  smell
• 2:11
  right
• 2:12
  to
• 2:12
  me
• 2:13
  with
• 2:13
  this
• 2:13
  announcement.
• 2:15
  Yeah,
• 2:15
  I
• 2:15
  don't
• 2:16
  know.
• 2:16
  I
• 2:16
  think
• 2:16
  it
• 2:16
  makes
• 2:16
  sense
• 2:17
  from
• 2:17
  a
• 2:17
  financial
• 2:17
  standpoint.
• 2:18
  I
• 2:18
  think
• 2:18
  if
• 2:18
  you're,
• 2:19
  if
• 2:19
  you're
• 2:19
  looking
• 2:20
  at
• 2:20
  the
• 2:20
  Spread
• 2:22
  home
• 2:22
  try
• 2:22
  on
• 2:23
  is
• 2:23
  incredibly
• 2:24
  expensive.
• 2:26
  And,
• 2:26
  and
• 2:26
  the
• 2:27
  return,
• 2:27
  again
• 2:27
  to
• 2:28
  your
• 2:28
  point,
• 2:28
  like
• 2:28
  the
• 2:28
  return
• 2:29
  on
• 2:29
  that,
• 2:30
  you
• 2:30
  know,
• 2:30
  even
• 2:30
  if
• 2:30
  somebody
• 2:31
  gets
• 2:31
  those
• 2:31
  five
• 2:32
  glasses,
• 2:32
  are
• 2:33
  they
• 2:33
  deciding
• 2:33
  how
• 2:33
  many
• 2:34
  pairs
• 2:34
  of
• 2:34
  glasses
• 2:34
  you
• 2:35
  try
• 2:35
  on?
• 2:35
  When
• 2:35
  you
• 2:35
  go
• 2:36
  look
• 2:36
  at
• 2:36
  glasses,
• 2:36
  it's
• 2:36
  probably
• 2:37
  more
• 2:37
  than
• 2:37
  five.
• 2:37
  Like
• 2:38
  how
• 2:38
  many
• 2:38
  times
• 2:38
  does
• 2:38
  that
• 2:39
  go
• 2:39
  happening?
• 2:39
  Like,
• 2:39
  I
• 2:40
  just,
• 2:40
  I
• 2:40
  think
• 2:40
  there's
• 2:40
  a
• 2:40
  lot
• 2:40
  of
• 2:40
  waste.
• 2:41
  And
• 2:41
  so
• 2:41
  this
• 2:42
  feels
• 2:42
  like
• 2:42
  a
• 2:43
  smart
• 2:43
  financial
• 2:43
  decision
• 2:44
  to
• 2:44
  just
• 2:44
  cut
• 2:45
  the
• 2:45
  fat
• 2:45
  there.
• 2:46
  But
• 2:46
  the
• 2:46
  big
• 2:47
  questions
• 2:47
  for
• 2:47
  me
• 2:47
  now
• 2:48
  are,
• 2:48
  you
• 2:48
  know,
• 2:49
  even
• 2:49
  though
• 2:50
  they
• 2:50
  live
• 2:50
  within
• 2:51
  30
• 2:51
  miles
• 2:51
  of
• 2:51
  stores,
• 2:52
  are
• 2:53
  people
• 2:53
  going
• 2:53
  to
• 2:54
  drive
• 2:54
  to
• 2:55
  the
• 2:55
  Warby
• 2:56
  Parker
• 2:56
  stores?
• 2:56
  Like,
• 2:56
  are,
• 2:57
  are
• 2:57
  they
• 2:57
  going
• 2:57
  to
• 2:57
  continue
• 2:58
  to
• 2:58
  get
• 2:58
  the
• 2:58
  volume
• 2:59
  that
• 2:59
  they're
• 3:00
  seeing
• 3:01
  right
• 3:01
  now
• 3:01
  with
• 3:01
  the
• 3:02
  existing
• 3:02
  store
• 3:03
  count
• 3:03
  that
• 3:03
  they
• 3:03
  have?
• 3:04
  Maybe
• 3:05
  now
• 3:05
  that
• 3:05
  they've
• 3:05
  added
• 3:06
  like
• 3:06
  the,
• 3:06
  the
• 3:07
  eye
• 3:07
  exams
• 3:07
  and
• 3:07
  the
• 3:08
  doctors
• 3:08
  in
• 3:08
  the
• 3:09
  store,
• 3:09
  like
• 3:09
  that's
• 3:10
  something
• 3:10
  people
• 3:10
  have
• 3:10
  to
• 3:11
  do.
• 3:11
  So
• 3:11
  you're
• 3:11
  kind
• 3:11
  of,
• 3:12
  you're
• 3:12
  kind
• 3:12
  of
• 3:12
  creating
• 3:13
  that
• 3:13
  one
• 3:13
  stop
• 3:14
  shop.
• 3:15
  But
• 3:15
  then
• 3:15
  my
• 3:15
  other
• 3:16
  question
• 3:16
  is,
• 3:16
  you
• 3:17
  can
• 3:17
  they
• 3:17
  scale
• 3:17
  that
• 3:18
  great
• 3:18
  store
• 3:19
  experience?
• 3:19
  Because
• 3:20
  they
• 3:20
  do
• 3:20
  have
• 3:21
  a
• 3:21
  high
• 3:21
  level.
• 3:22
  Like
• 3:22
  there's
• 3:22
  so
• 3:23
  many
• 3:23
  employees
• 3:23
  in
• 3:23
  that
• 3:24
  store.
• 3:24
  There's
• 3:24
  a
• 3:24
  certain
• 3:25
  kind
• 3:25
  of
• 3:25
  educated
• 3:26
  employee
• 3:27
  that's
• 3:27
  working
• 3:27
  in
• 3:27
  that
• 3:28
  store
• 3:28
  that
• 3:28
  in
• 3:29
  a,
• 3:29
  in
• 3:29
  a
• 3:29
  tightened
• 3:30
  labor
• 3:30
  market,
• 3:30
  like,
• 3:30
  I
• 3:31
  just
• 3:31
  wonder
• 3:31
  if
• 3:31
  they're
• 3:31
  going
• 3:32
  to
• 3:32
  be
• 3:32
  able
• 3:32
  to
• 3:32
  keep
• 3:33
  that
• 3:33
  up
• 3:33
  because
• 3:34
  if
• 3:34
  they
• 3:34
  can't
• 3:35
  pay
• 3:35
  that
• 3:35
  off
• 3:36
  and
• 3:36
  they
• 3:36
  don't
• 3:36
  have
• 3:37
  home
• 3:37
  try
• 3:37
  on
• 3:37
  anymore,
• 3:38
  there's
• 3:38
  no
• 3:38
  difference
• 3:39
  between
• 3:39
  them
• 3:39
  and
• 3:40
  every
• 3:40
  other
• 3:40
  player
• 3:41
  out
• 3:41
  there
• 3:41
  selling
• 3:42
  classes
• 3:42
  online.
• 3:43
  So
• 3:43
  that's
• 3:44
  that.
• 3:44
  Those
• 3:44
  are
• 3:45
  the
• 3:45
  real
• 3:45
  questions
• 3:45
  for
• 3:46
  me.
• 3:46
  And
• 3:46
  then
• 3:47
  finally,
• 3:47
  will
• 3:48
  that
• 3:48
  Target
• 3:48
  partnership
• 3:49
  pay
• 3:49
  off
• 3:49
  for
• 3:49
  them?
• 3:50
  That's
• 3:50
  going
• 3:50
  to
• 3:51
  be
• 3:51
  a
• 3:51
  big
• 3:51
  question.
• 3:51
  They've
• 3:52
  got
• 3:52
  five
• 3:52
  stores
• 3:52
  right
• 3:53
  now,
• 3:53
  but
• 3:53
  knowing,
• 3:54
  knowing
• 3:54
  that
• 3:55
  Target's
• 3:55
  going
• 3:55
  to
• 3:55
  have
• 3:55
  some
• 3:55
  extra
• 3:56
  floor
• 3:56
  space
• 3:56
  coming
• 3:57
  up
• 3:57
  available
• 3:58
  In
• 3:58
  August
• 3:58
  of
• 3:59
  2026,
• 4:00
  will
• 4:00
  they
• 4:00
  figure
• 4:01
  out
• 4:01
  like,
• 4:02
  we
• 4:02
  have
• 4:02
  to
• 4:02
  be
• 4:02
  in
• 4:02
  more
• 4:03
  areas,
• 4:03
  we
• 4:04
  have
• 4:04
  to
• 4:04
  take
• 4:04
  more
• 4:05
  advantage
• 4:05
  of
• 4:05
  this
• 4:05
  Target
• 4:06
  partnership,
• 4:06
  or
• 4:06
  does
• 4:07
  it
• 4:07
  just
• 4:07
  completely
• 4:07
  go
• 4:08
  away
• 4:08
  and,
• 4:09
  and
• 4:09
  they're
• 4:09
  stuck
• 4:10
  with
• 4:10
  their,
• 4:10
  their
• 4:10
  300
• 4:11
  stores?
• 4:11
  I
• 4:11
  got
• 4:11
  to
• 4:11
  get
• 4:12
  over
• 4:12
  and
• 4:12
  see
• 4:12
  that
• 4:12
  too.
• 4:12
  I
• 4:12
  guess
• 4:13
  it's
• 4:13
  a,
• 4:13
  over
• 4:13
  in
• 4:13
  Bloomington.
• 4:13
  I
• 4:14
  got
• 4:14
  to
• 4:14
  go
• 4:14
  check
• 4:14
  it
• 4:14
  out.
• 4:14
  Yeah,
• 4:15
  I
• 4:15
  mean
• 4:15
  it
• 4:15
  looks
• 4:16
  great.
• 4:16
  It's
• 4:16
  right
• 4:17
  up
• 4:17
  front.
• 4:18
  It's
• 4:18
  in
• 4:18
  a
• 4:18
  good
• 4:19
  spot.
• 4:20
  But
• 4:21
  what
• 4:21
  will
• 4:21
  traffic
• 4:21
  look
• 4:22
  like?
• 4:22
  That's
• 4:22
  the
• 4:23
  question.
• 4:23
  The
• 4:24
  big
• 4:24
  net
• 4:24
  net
• 4:24
  question
• 4:24
  that
• 4:25
  you
• 4:25
  and
• 4:25
  I
• 4:25
  have
• 4:25
  then
• 4:25
  is
• 4:25
  like,
• 4:26
  where's
• 4:26
  the
• 4:26
  growth
• 4:27
  opportunity
• 4:27
  coming
• 4:27
  from?
• 4:28
  How
• 4:29
  are
• 4:29
  they
• 4:29
  going
• 4:29
  to
• 4:29
  continue
• 4:30
  to
• 4:30
  scale
• 4:30
  if
• 4:31
  this
• 4:31
  goes
• 4:31
  away?
• 4:32
  So
• 4:32
  interesting.