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Your Website’s Role in Google Maps Rankings: What Most Clinics Miss · The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

• 0:26
  Darcy Happy AI try: You’ve filled out your Google Business Profile.
• 0:28
  Darcy Happy AI try: Hopefully you’ve selected your categories, added your services, uploaded photos, and started asking for reviews.
• 0:36
  Darcy Happy AI try: But when you look at Google Maps, you keep seeing other clinics ahead of you.
• 0:40
  Darcy Happy AI try: And you’re wondering,“What else am I supposed to do?” Well, one place worth looking is the website connected to that profile.
• 0:49
  Darcy Happy AI try: Because you can spend a lot of time updating your Google Business Profile while overlooking the information on the other end of that website button.
• 0:58
  Darcy Happy AI try: Does that page clearly explain what your clinic does?
• 1:01
  Darcy Happy AI try: Does it show the correct address?
• 1:04
  Darcy Happy AI try: Are the services you highlight on your profile actually explained on your website?
• 1:09
  Darcy Happy AI try: And are both giving people the same information?
• 1:12
  Darcy Happy AI try: That’s what we’re talking about today.
• 1:14
  Darcy Happy AI try: Hi, I’m Darcy Sullivan with Propel Marketing Design, and welcome to The Clinic Marketing Podcast, where we simplify digital marketing for chiropractors, physical therapists, acupuncturists, med spas, dentists, therapists, and other clinic owners so more of the right patients can find you.
• 1:35
  Darcy Happy AI try: Today’s episode is about your website’s role in Google Maps rankings—and the connection between your website and your Google Business Profile that’s easy to overlook.
• 1:46
  Darcy Happy AI try: Here’s how I like to think about it: your website and your profile are teammates.
• 1:51
  Darcy Happy AI try: Your profile introduces your clinic in Google Maps.
• 1:55
  Darcy Happy AI try: Your website gives you room to explain the practice in more detail.
• 1:59
  Darcy Happy AI try: If the profile introduces one version of your clinic and the website presents something different, that creates confusion.
• 2:07
  Darcy Happy AI try: Sometimes the differences are obvious, like two different addresses.
• 2:12
  Darcy Happy AI try: Sometimes they’re more subtle.
• 2:14
  Darcy Happy AI try: Your profile says physical therapy, but your website talks almost entirely about wellness and movement, without clearly explaining that you provide physical therapy.
• 2:25
  Darcy Happy AI try: Today, we’re going to put those two teammates side by side.
• 2:29
  Darcy Happy AI try: If you want the broader explanation of how Maps rankings work, listen to our episode,“Google Maps Rankings Explained: What Really Moves You Up.” I’ll link it in the show notes.
• 2:40
  Darcy Happy AI try: For today, remember that Google describes local rankings in terms of relevance, distance, and prominence.
• 2:48
  Darcy Happy AI try: Your website is part of your broader online presence, but it doesn’t remove the influence of distance or competition.
• 2:56
  Darcy Happy AI try: These checks can help you find gaps.
• 2:58
  Darcy Happy AI try: They aren’t a guarantee of a particular ranking.
• 3:01
  Darcy Happy AI try: Let’s start with the website button itself.
• 3:04
  Darcy Happy AI try: When someone finds your clinic in Google Maps and taps“Website,” where do they land?
• 3:10
  Darcy Happy AI try: Actually click it.
• 3:11
  Darcy Happy AI try: Don’t assume it goes where you think it does.
• 3:14
  Darcy Happy AI try: Maybe your website was redesigned.
• 3:17
  Darcy Happy AI try: Maybe you changed your domain.
• 3:19
  Darcy Happy AI try: Maybe you moved a location page, but the profile still points to the old address.
• 3:24
  Darcy Happy AI try: Start by making sure the link works and takes people to the right clinic.
• 3:29
  Darcy Happy AI try: For a single-location practice, your homepage may be a perfectly reasonable destination.
• 3:35
  Darcy Happy AI try: For a practice with several locations, a page dedicated to the location shown in the profile will often be more useful.
• 3:43
  Darcy Happy AI try: We’ve already covered location pages in other episodes, so I’ll link those resources rather than walk through that entire process here.
• 3:51
  Darcy Happy AI try: For now, look at the destination and ask: Would a person arriving from Maps immediately recognize this as the clinic they just clicked on?
• 4:01
  Darcy Happy AI try: Can they tell what kind of practice it is?
• 4:03
  Darcy Happy AI try: Can they tell where it is?
• 4:05
  Darcy Happy AI try: Imagine someone finds a physical therapy clinic in Maps, clicks through, and sees a large heading that says,“Discover Your Potential.” Or“Feel your best.
• 4:17
  Darcy Happy AI try: That might fit your brand.
• 4:19
  Darcy Happy AI try: But on its own, it doesn’t tell a new visitor what you offer.
• 4:23
  Darcy Happy AI try: You can keep that personality and add clarity.
• 4:26
  Darcy Happy AI try: “Physical therapy in insert name of your city to help you move with confidence” gives people much more useful information.
• 4:35
  Darcy Happy AI try: Also check the page title—the title associated with the page that often appears in the browser tab and may be used in search results.
• 4:44
  Darcy Happy AI try: If it only says“Home,” ask your website provider to make it more descriptive.
• 4:49
  Darcy Happy AI try: You don’t need to squeeze every service and nearby city into it.
• 4:54
  Darcy Happy AI try: Just describe the page accurately.
• 4:56
  Darcy Happy AI try: The first check is straightforward: does the website link work, and does the destination clearly represent the clinic in the profile?
• 5:05
  Darcy Happy AI try: Next, does your website speak the same language as your profile?
• 5:09
  Darcy Happy AI try: This is one of the most useful comparisons you can make.
• 5:13
  Darcy Happy AI try: Open your Google Business Profile and look at how you describe your practice.
• 5:18
  Darcy Happy AI try: Then look at your homepage and services.
• 5:21
  Darcy Happy AI try: Are you using language that helps someone understand they’re looking at the same business?
• 5:26
  Darcy Happy AI try: Let’s use a hypothetical example.
• 5:28
  Darcy Happy AI try: Your primary category describes you as a physical therapist.
• 5:33
  Darcy Happy AI try: Your profile lists physical therapy, sports rehabilitation, and dry needling.
• 5:39
  Darcy Happy AI try: But on your website, the practice is described as a“movement wellness studio.” Your services are called“restorative sessions” and“performance experiences.” There may be thoughtful branding behind those names.
• 5:53
  Darcy Happy AI try: But a person looking for physical therapy may not know what they mean.
• 5:57
  Darcy Happy AI try: You know the connection.
• 5:59
  Darcy Happy AI try: A first-time visitor may not.
• 6:01
  Darcy Happy AI try: Keep your branded language if it works for your practice, but pair it with plain descriptions.
• 6:08
  Darcy Happy AI try: Explain what the service is.
• 6:10
  Darcy Happy AI try: If a restorative session is a physical therapy appointment, say so.
• 6:14
  Darcy Happy AI try: If performance recovery includes sports rehabilitation, make that clear where it’s accurate.
• 6:20
  Darcy Happy AI try: This doesn’t mean copying your profile word for word onto your website.
• 6:25
  Darcy Happy AI try: It means making the relationship easy to understand.
• 6:29
  Darcy Happy AI try: And check for services that appear in only one place.
• 6:33
  Darcy Happy AI try: Maybe you introduced dry needling, added it to your profile, and never updated the website.
• 6:39
  Darcy Happy AI try: Or maybe you stopped offering a treatment, removed it from your website, and forgot it was still listed on Google.
• 6:46
  Darcy Happy AI try: Those are the kinds of gaps we want to catch.
• 6:48
  Darcy Happy AI try: For a practice with multiple locations, be particularly careful about availability.
• 6:55
  Darcy Happy AI try: A service offered at one office shouldn’t accidentally appear to be available at every office.
• 7:01
  Darcy Happy AI try: Here’s your question: If someone became interested in a service on your profile, could they find accurate information about that service on your website?
• 7:10
  Darcy Happy AI try: That brings us to the content itself.
• 7:12
  Darcy Happy AI try: Having the right words on the page is a start.
• 7:16
  Darcy Happy AI try: The page also needs to explain something useful.
• 7:19
  Darcy Happy AI try: A clinic website can say“chiropractic care,”“acupuncture,” or“physical therapy” repeatedly and still leave a visitor unsure about what the practice actually offers.
• 7:30
  Darcy Happy AI try: Look at the services you emphasize on your Google Business Profile.
• 7:34
  Darcy Happy AI try: Does your website explain those services in enough detail for a prospective patient to understand them?
• 7:41
  Darcy Happy AI try: Depending on the service, useful information might include: What the service involves.
• 7:47
  Darcy Happy AI try: Who provides it.
• 7:48
  Darcy Happy AI try: Which location offers it.
• 7:50
  Darcy Happy AI try: Who it may be appropriate for.
• 7:52
  Darcy Happy AI try: And what someone should expect when they contact you or attend a first appointment.
• 7:57
  Darcy Happy AI try: Keep that information accurate and have clinical content reviewed by an appropriately qualified person.
• 8:04
  Darcy Happy AI try: You don’t need to turn every page into a textbook.
• 8:08
  Darcy Happy AI try: You do need to answer the questions that help someone understand your practice.
• 8:13
  Darcy Happy AI try: For example, if your profile highlights sports rehabilitation, your website should do more than include those two words in a list.
• 8:21
  Darcy Happy AI try: Explain what sports rehabilitation means at your clinic.
• 8:25
  Darcy Happy AI try: Who provides it?
• 8:27
  Darcy Happy AI try: What kinds of patients do you work with?
• 8:29
  Darcy Happy AI try: Where is it available?
• 8:30
  Darcy Happy AI try: Specific information about your actual practice is much more helpful than a paragraph that could belong to any clinic anywhere.
• 8:39
  Darcy Happy AI try: We’ve covered how to organize service and condition pages in“Service vs.
• 8:43
  Darcy Happy AI try: Condition Pages,” and we’ve talked about the pages clinics need in“Website Pages That Make Google Send You the Right Patients.” I’ll link both.
• 8:53
  Darcy Happy AI try: Today’s task is to compare what you promote on your profile with what your website actually explains.
• 9:00
  Darcy Happy AI try: You may already have the right page.
• 9:02
  Darcy Happy AI try: It may simply need an update.
• 9:04
  Darcy Happy AI try: Now let’s check the basics: your name, address, and phone number.
• 9:09
  Darcy Happy AI try: You may hear marketers call this NAP.
• 9:13
  Darcy Happy AI try: That’s all it stands for: name, address, phone number.
• 9:17
  Darcy Happy AI try: Compare the information on your Google Business Profile with your website.
• 9:21
  Darcy Happy AI try: Does the clinic name reflect the same real-world business?
• 9:25
  Darcy Happy AI try: Is the address current, including the suite number where needed?
• 9:29
  Darcy Happy AI try: Does the phone number reach the right office?
• 9:32
  Darcy Happy AI try: Look beyond the contact page.
• 9:34
  Darcy Happy AI try: Check the footer at the bottom of your site.
• 9:37
  Darcy Happy AI try: Check location pages.
• 9:39
  Darcy Happy AI try: Check older sections that may have been carried over during a redesign.
• 9:43
  Darcy Happy AI try: Moving a clinic can leave behind more outdated information than you expect.
• 9:48
  Darcy Happy AI try: And put your address in ordinary, readable text.
• 9:52
  Darcy Happy AI try: If the only place it appears is inside a photo or a graphic, add a text version that people can read, copy, and use.
• 10:01
  Darcy Happy AI try: We have an episode about adding your address to your website footer, so I’ll include that in the show notes.
• 10:07
  Darcy Happy AI try: For today, I want you to focus on agreement.
• 10:10
  Darcy Happy AI try: Don’t get stuck worrying about“Road” being spelled out in one place and abbreviated in another.
• 10:17
  Darcy Happy AI try: Start with meaningful differences: the wrong street, a missing suite number that affects arrival, a disconnected phone number, or an old practice name.
• 10:27
  Darcy Happy AI try: If you intentionally use different numbers for tracking, have your marketing provider check that setup.
• 10:34
  Darcy Happy AI try: Don’t change it without understanding why it’s there.
• 10:38
  Darcy Happy AI try: Also compare your hours.
• 10:40
  Darcy Happy AI try: Hours aren’t part of the NAP abbreviation, but they’re part of the same patient experience.
• 10:46
  Darcy Happy AI try: If Google says you’re open until six and your website says five, a prospective patient has to decide which one to trust.
• 10:55
  Darcy Happy AI try: Make that decision unnecessary.
• 10:57
  Darcy Happy AI try: Let’s talk about the map on your website.
• 11:00
  Darcy Happy AI try: An embedded Google Map can be useful on your contact or location page.
• 11:05
  Darcy Happy AI try: It helps visitors recognize where you are, explore the surrounding area, and get directions.
• 11:11
  Darcy Happy AI try: But check which map you’ve embedded.
• 11:14
  Darcy Happy AI try: Does it show your actual clinic listing?
• 11:16
  Darcy Happy AI try: Or as we often see does it simply point to an address without clearly identifying the business?
• 11:23
  Darcy Happy AI try: If it points to an old location—or a similarly named business—you’ll want to correct that.
• 11:30
  Darcy Happy AI try: You or your website provider can find the clinic’s listing in Google Maps and use the sharing options to embed the appropriate map.
• 11:38
  Darcy Happy AI try: Then test it.
• 11:39
  Darcy Happy AI try: Does the business name look right?
• 11:41
  Darcy Happy AI try: Is the location correct?
• 11:43
  Darcy Happy AI try: Can someone use it to get directions to the intended office?
• 11:47
  Darcy Happy AI try: Keep the written address on the page, too.
• 11:50
  Darcy Happy AI try: The map complements that information.
• 11:52
  Darcy Happy AI try: And add practical details that a map may not explain.
• 11:56
  Darcy Happy AI try: Is the entrance around the side of the building?
• 11:59
  Darcy Happy AI try: Are you on the second floor?
• 12:01
  Darcy Happy AI try: Is there a particular parking area patients should use?
• 12:04
  Darcy Happy AI try: Those details can make a first visit easier.
• 12:08
  Darcy Happy AI try: Now, I want to be clear about the ranking claim here: embedding a map isn’t a guaranteed way to move up in Google Maps.
• 12:16
  Darcy Happy AI try: Include it because it accurately connects visitors with your location and makes the page more useful.
• 12:23
  Darcy Happy AI try: It’s one part of presenting your clinic clearly.
• 12:26
  Darcy Happy AI try: Next is a small behind-the-scenes item called schema.
• 12:30
  Darcy Happy AI try: Stay with me.
• 12:31
  Darcy Happy AI try: This will be brief.
• 12:32
  Darcy Happy AI try: Schema is a way to organize information on your website so search engines can read what that information represents.
• 12:40
  Darcy Happy AI try: Think of it as a labeled information card.
• 12:43
  Darcy Happy AI try: “This is our business name.”“This is our address.”“These are our hours.”“This is the kind of business we operate.” You don’t need to learn code or add it yourself.
• 12:56
  Darcy Happy AI try: The useful question for your website provider is:“Do we have appropriate business schema on our website, and is the information accurate?” That’s it.
• 13:06
  Darcy Happy AI try: When we work with clients, we set this up for them.
• 13:09
  Darcy Happy AI try: What I don’t want you to do is take away the idea that every single page should include crazy schema code behind it to improve your rankings.
• 13:18
  Darcy Happy AI try: Nor do I personally want you adding this code.
• 13:21
  Darcy Happy AI try: Just simply ask the person who handles your website.
• 13:24
  Darcy Happy AI try: If you moved, changed your phone number, or updated your hours, ask whether that information has been updated behind the scenes as well.
• 13:33
  Darcy Happy AI try: It should agree with what visitors can see on the website.
• 13:37
  Darcy Happy AI try: And to be very clear, schema doesn’t replace clear content or an accurate Google Business Profile.
• 13:44
  Darcy Happy AI try: It also doesn’t guarantee higher Maps rankings.
• 13:48
  Darcy Happy AI try: It’s a way of labeling information you should already be presenting accurately.
• 13:53
  Darcy Happy AI try: That’s your entire schema assignment: ask whether it’s there, whether it’s appropriate, and whether it’s current.
• 14:00
  Darcy Happy AI try: There’s one more check worth making, especially after a website redesign.
• 14:05
  Darcy Happy AI try: Can Google access your important pages?
• 14:08
  Darcy Happy AI try: A page can look fine to you and still have a setting that prevents it from being included in Google Search.
• 14:15
  Darcy Happy AI try: You don’t need to diagnose that yourself.
• 14:17
  Darcy Happy AI try: Ask your website provider to confirm that your main pages are accessible to Google and aren’t accidentally excluded from search.
• 14:26
  Darcy Happy AI try: Also ask them to check the page connected to your Google Business Profile for broken links or unnecessary redirects.
• 14:33
  Darcy Happy AI try: This is particularly useful after a domain change, a rebrand, or a move.
• 14:39
  Darcy Happy AI try: I wouldn’t use one unsuccessful Google search as proof that a page is blocked.
• 14:44
  Darcy Happy AI try: Your provider can check more directly using Google Search Console.
• 14:48
  Darcy Happy AI try: On your side, you can do a simple patient check.
• 14:52
  Darcy Happy AI try: Open the profile on your phone, tap the website button, and follow the page.
• 14:57
  Darcy Happy AI try: Does it load?
• 14:59
  Darcy Happy AI try: Can you read the information?
• 15:01
  Darcy Happy AI try: Does anything cover the address or phone number?
• 15:04
  Darcy Happy AI try: Can you reach the correct appointment page?
• 15:07
  Darcy Happy AI try: These checks matter because you want people who find you to be able to contact you.
• 15:12
  Darcy Happy AI try: That’s a different question from whether a particular change improves your Maps position.
• 15:17
  Darcy Happy AI try: A working booking button helps you make use of the visibility you already have.
• 15:23
  Darcy Happy AI try: We’ve covered that journey in“Why Patients Leave Your Clinic Website Without Booking an Appointment,” so I’ll link that resource if you want to go deeper.
• 15:32
  Darcy Happy AI try: Let’s bring this together with a fifteen-minute website-and-profile check.
• 15:36
  Darcy Happy AI try: The goal is to find gaps.
• 15:39
  Darcy Happy AI try: Some fixes may take longer.
• 15:41
  Darcy Happy AI try: Start with your Google Business Profile and follow its website link.
• 15:45
  Darcy Happy AI try: First: does it take you to the correct, working page?
• 15:50
  Darcy Happy AI try: Second: does that page clearly explain what kind of clinic you are and where you’re located?
• 15:56
  Darcy Happy AI try: Third: do the website and profile describe your practice and services in language that makes sense together?
• 16:04
  Darcy Happy AI try: Fourth: can someone find useful, current information about the services you highlight?
• 16:10
  Darcy Happy AI try: Fifth: do your clinic name, address, phone number, and hours agree?
• 16:15
  Darcy Happy AI try: Sixth: does the embedded map show the correct clinic, alongside a readable address?
• 16:21
  Darcy Happy AI try: Seventh: have you asked your website provider whether your business schema is accurate and whether Google can access the important pages?
• 16:30
  Darcy Happy AI try: And finally: can a person coming from Maps easily contact the right office or request an appointment?
• 16:37
  Darcy Happy AI try: Write down anything that doesn’t line up.
• 16:40
  Darcy Happy AI try: Then prioritize it.
• 16:42
  Darcy Happy AI try: An old address or broken website link deserves immediate attention.
• 16:47
  Darcy Happy AI try: A missing explanation of a service may become your next content update.
• 16:52
  Darcy Happy AI try: A schema question can go to your website provider.
• 16:55
  Darcy Happy AI try: You don’t have to rebuild your whole website to start making progress.
• 17:00
  Darcy Happy AI try: You need to identify where the information has drifted apart and bring it back into agreement.
• 17:06
  Darcy Happy AI try: That’s what I want you to take away from this episode.
• 17:09
  Darcy Happy AI try: When you’re reviewing your Google Maps presence, follow the website link.
• 17:13
  Darcy Happy AI try: Look at the page it opens.
• 17:15
  Darcy Happy AI try: Compare the information.
• 17:17
  Darcy Happy AI try: Check whether it represents the clinic you’re promoting today.
• 17:20
  Darcy Happy AI try: Your profile and your website should work together to help people understand who you are, what you offer, and where to find you.
• 17:29
  Darcy Happy AI try: Clear, useful information gives prospective patients a better foundation for choosing your practice.
• 17:35
  Darcy Happy AI try: And it supports a stronger online presence without relying on a single trick or ranking promise.
• 17:42
  Darcy Happy AI try: Your patients are looking for you.
• 17:45
  Darcy Happy AI try: Help them recognize the right clinic when they find it.
• 17:48
  Darcy Happy AI try: If you’d like help reviewing how your website and Google Business Profile work together, visit propelyourcompany.com to book a discovery call.
• 17:57
  Darcy Happy AI try: If you prefer to make improvements yourself, you can also explore the Ready.
• 18:02
  Darcy Happy AI try: Set.
• 18:02
  Darcy Happy AI try: Rank! Complete SEO Toolkit for Clinics.
• 18:05
  Darcy Happy AI try: We’ll include those links, along with the related episodes mentioned today, in the show notes.
• 18:10
  Darcy Happy AI try: Thanks for listening to The Clinic Marketing Podcast.
• 18:14
  Darcy Happy AI try: Share this episode with a fellow clinic owner who’s been working on their Google profile and hasn’t taken a close look at the website connected to it.
• 18:22
  Darcy Happy AI try: I’m Darcy Sullivan, and I’ll talk to you next time.