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LIVE: Staying Profitable in a Market That Won't Sit Still

The roofing industry isn't just feeling economic pressure, it's being reshaped by it. In this live Read Listen Watch®, Heidi J. Ellsworth sits down LIVE from the NRCA midyear meetings with Fred Castonguay of Reworked.ai, Wendy Marvin of Matrix Roof & Home and Dean Jagusch of Wagner Roofing to dig into what it really takes to lead in a market defined by uncertainty, shifting customer behavior and longer, more hesitant buying cycles. Wendy and Dean are on the front lines, seeing owners pause, question and delay while costs climb and labor remains tight, forcing a complete rethink of traditional…

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