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268. Scott DeRue, CEO of The IRONMAN Group

Today, I'm joined by Scott DeRue, CEO of The IRONMAN Group.

The IRONMAN Group is the largest operator of mass participation sports in the world. At the helm, Scott plans to take the company—and endurance sports industry—to new heights.

In this episode, Scott shares his vision for elevating the athlete experience.

We also cover:

Scott's experience as president of Equinox

Expanding access to triathlon

Growing the sport globally

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