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Latest / Getting Heard: The Daily Pod Shot

Why Most Podcasts Fail Within Six Months

There's a number I'm going to share with you in this episode that is, honestly, keeping me in business. It's a bit uncomfortable to say out loud.

Of all the podcasts launched in the first half of this year, a huge proportion had already stopped within six months. The wider picture is worse than that, and I take you through both sets of figures, including how many of the six million shows being tracked are still publishing anything at all.

But I'm not sharing it to frighten you, because every one of those was somebody who had the idea, bought the mic, made the artwork and pressed record. They…

The skinny

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