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KBB Enters Real Estate With Agent-Focused Platform | Real Estate News
Kelley Blue Book is entering the real estate game with Kelley Blue Book Homes, launching in ten states August 1st and aiming for nationwide rollout by early next year. The service lets agents pay a fee to “own” a portion of a ZIP code, earning a percentage of seller leads—offering a more agent-friendly alternative to commission-heavy models. Backed by tech from TrueFootage and Cox Enterprises, KBB’s valuation tools promise accuracy and a fresh take on how agents connect with sellers, positioning them to compete with Zillow and Realtor.com. Listen in comfort:Get a discount on a Soli Pillow…
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