How Wilde Built A Brand No One Can Copy
For 12 years, Jason Wright has been obsessed with one question: Can a protein snack compete with the biggest brands in the chip aisle on taste alone?
In this episode, Jason, the founder and CEO of Wilde Snacks, explains how a failed meat-bar business led to a breakthrough innovation, why he spent years building proprietary manufacturing technology, and how Wilde's new Protein Crackers fit into a broader vision for a protein-powered snack platform.
Jason also discusses the value of patient investors, the strategic role of Costco and product sampling in driving trial, and why he believes the…
The skinny
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