Leveraging Thought Leadership | Brian Smith | 249

Leveraging Thought Leadership · Aug 20, 2020 · 20m

Today's guest is Brian Smith, the Founder of UGG a company started on shores of Southern California that would become a globally recognized brand. He is the author of The Birth of a Brand, and one of the most sought after speakers and business leaders in the country.

Brian tells the tale of starting UGG and eventually selling it in the late 90s, writing The Birth of a Brand during the recession from years of notes on building UGG, and how he became a keynote speaker using many of the themes from the book.

We discuss the speaking business as it existed prior to the global pandemic and how…