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How Patagonia Turns Activism into a Moat
In this episode of Business Strategy Talks, Lucas and Luna unpack the surprising economic logic behind Patagonia's anti-growth stance. From the company's famous 'Don't Buy This Jacket' campaign to its radical transfer of ownership to a climate trust, they explore how purpose-driven restrictions can become a durable competitive advantage. With concrete examples—like the Worn Wear program reducing return rates and the 1% for the Planet pledge building supplier loyalty—they show how Patagonia's moat isn't just brand sentiment but operational discipline and…
The skinny
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