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SBP 001: Kantar's Work on Brand Equity with Mary Kyriakidi
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In this episode, we pull the curtain back on Kantar's work in defining brand equity and how to measure it. We sit down with Mary Kyrikidi, who holds the position of global thought leader at Kantar, to discuss the nuances of brand equity, the "brand power secret sauce," and are companies genuinely customer-centric? Make sure you stick around to the end, where we spend time discussing the key learnings.
The Sleeping Barber is a marketing podcast hosted by Marc Binkley and Vassilis Douros, breaking down strategy, marketing effectiveness, and the evidence behind what actually…
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