Latest / Burning Brightly / 99. Why Everything You've Built Isn't Making You Money...Yet
Transcript
- 0:00There's
- 0:00a
- 0:00common
- 0:00theme
- 0:00I
- 0:01see
- 0:01happening
- 0:01with
- 0:01coaches
- 0:02who
- 0:02feel
- 0:02stuck
- 0:02and
- 0:03haven't
- 0:03yet
- 0:03made
- 0:03money
- 0:04in
- 0:04their
- 0:04business.
- 0:05They
- 0:05come
- 0:05to
- 0:05me
- 0:05with
- 0:05a
- 0:05list
- 0:06of
- 0:06tools
- 0:06that
- 0:06they're
- 0:06using.
- 0:07Maybe
- 0:07they've
- 0:07got
- 0:07a
- 0:08website
- 0:08or
- 0:08they're
- 0:08on
- 0:08Instagram.
- 0:09Maybe
- 0:09they're
- 0:10already
- 0:10giving
- 0:10away
- 0:10a
- 0:10freebie
- 0:11or
- 0:11they
- 0:11have
- 0:11an
- 0:11offer
- 0:12or
- 0:12two
- 0:12and
- 0:12they're
- 0:13proud
- 0:13of
- 0:13it,
- 0:13and
- 0:13they
- 0:13should
- 0:14be.
- 0:15They've
- 0:15worked
- 0:15really
- 0:15hard
- 0:16to
- 0:16build
- 0:16what
- 0:16they
- 0:16have.
- 0:17But
- 0:17here's
- 0:18the
- 0:18thing,
- 0:18none
- 0:19of
- 0:19these
- 0:19pieces
- 0:19are
- 0:20connecting
- 0:20correctly.
- 0:22Nothing
- 0:22is
- 0:22actually
- 0:22moving
- 0:23their
- 0:23potential
- 0:23clients.
- 0:24Toward
- 0:24becoming
- 0:25paying
- 0:26clients.
- 0:27It
- 0:27wasn't
- 0:27that
- 0:27they
- 0:28had
- 0:28a
- 0:28tech
- 0:28problem,
- 0:28they
- 0:28had
- 0:29a
- 0:29strategy
- 0:30problem,
- 0:30but
- 0:30those
- 0:30two
- 0:31are
- 0:31interconnected.
- 0:32I
- 0:32know
- 0:32exactly
- 0:33what
- 0:33it
- 0:33looks
- 0:33like
- 0:33because
- 0:34I
- 0:34also
- 0:34lived
- 0:35that.
- 0:37This
- 0:38is
- 0:38Burning
- 0:38Brightly,
- 0:39a
- 0:39podcast
- 0:39for
- 0:39Christian
- 0:40moms
- 0:40who
- 0:40are
- 0:40feeling
- 0:41called
- 0:41to
- 0:41build
- 0:41a
- 0:41business
- 0:42and
- 0:42share
- 0:42their
- 0:42light
- 0:43with
- 0:43the
- 0:43world.
- 0:44I'm
- 0:44Bonnie
- 0:44Wescomb,
- 0:45a
- 0:45life
- 0:45coach,
- 0:46mom
- 0:46and
- 0:46entrepreneur,
- 0:47and
- 0:47I'm
- 0:48honored
- 0:48to
- 0:48be
- 0:48your
- 0:48guide
- 0:48as
- 0:49you
- 0:49face
- 0:49this
- 0:49business
- 0:49building
- 0:50adventure
- 0:50full
- 0:51of
- 0:51highs,
- 0:51lows.
- 0:52And
- 0:52everything
- 0:52in
- 0:52between.
- 0:54This
- 0:54is
- 0:54where
- 0:54we
- 0:54help
- 0:54each
- 0:54other
- 0:55find
- 0:55the
- 0:55courage
- 0:56to
- 0:56shine.
- 1:00So
- 1:00here's
- 1:00the
- 1:00thing.
- 1:00Most
- 1:01coaches
- 1:01get
- 1:01into
- 1:01coaching
- 1:02because
- 1:02they
- 1:02love
- 1:02helping
- 1:03people.
- 1:03They
- 1:03don't
- 1:03necessarily
- 1:04love
- 1:04picking
- 1:04out
- 1:04tech
- 1:05platforms.
- 1:05And
- 1:06so
- 1:06when
- 1:06they
- 1:06realize
- 1:07they
- 1:07need
- 1:07a
- 1:07website
- 1:07and
- 1:07an
- 1:08email.
- 1:08Service
- 1:08provider
- 1:09and
- 1:09all
- 1:09these
- 1:09things,
- 1:10they
- 1:10pick
- 1:10them
- 1:10out
- 1:10the
- 1:10way
- 1:10they
- 1:11pick
- 1:11at
- 1:11a
- 1:11restaurant.
- 1:11They
- 1:11just
- 1:12ask
- 1:12what
- 1:12their
- 1:13friends
- 1:13recommend,
- 1:13or
- 1:14they
- 1:14ask
- 1:14what
- 1:14the
- 1:14experts
- 1:15are
- 1:15using.
- 1:16Maybe
- 1:17they
- 1:17know
- 1:17that.
- 1:17A
- 1:18really
- 1:18successful
- 1:18coach
- 1:19they
- 1:19follow
- 1:19has
- 1:19a
- 1:19WordPress
- 1:20website,
- 1:20so
- 1:20they
- 1:20get
- 1:20one
- 1:21built
- 1:21too.
- 1:21And
- 1:22then
- 1:22they
- 1:22heard
- 1:22that
- 1:23their
- 1:23friend
- 1:23uses
- 1:23flow
- 1:24desks
- 1:24and
- 1:24so
- 1:24they
- 1:25copy
- 1:25that
- 1:25and
- 1:26then
- 1:26a
- 1:26designer
- 1:27friend
- 1:27says,
- 1:28Hey,
- 1:28I
- 1:28can
- 1:28do
- 1:28your
- 1:28branding.
- 1:28And
- 1:28so
- 1:28they
- 1:29do
- 1:29that
- 1:29or
- 1:30they
- 1:30realize,
- 1:31Hey,
- 1:31you
- 1:31know,
- 1:31every
- 1:31coach
- 1:32I've
- 1:32seen
- 1:32is
- 1:32on
- 1:32Instagram,
- 1:33so
- 1:33I'm
- 1:33gonna
- 1:33get
- 1:33on
- 1:33Instagram
- 1:34now.
- 1:35None
- 1:35of
- 1:35these
- 1:35are
- 1:35bad
- 1:36decisions.
- 1:36Taken
- 1:37a
- 1:37loan.
- 1:38The
- 1:38problem
- 1:38is
- 1:38that
- 1:39they're
- 1:39not
- 1:39strategic
- 1:40decisions.
- 1:41Nobody
- 1:42asks
- 1:43themselves
- 1:43at
- 1:43the
- 1:43beginning,
- 1:44what
- 1:44does
- 1:44my
- 1:44business
- 1:45actually
- 1:45need
- 1:45to
- 1:45do?
- 1:46They
- 1:46know
- 1:46it
- 1:46needs
- 1:46to
- 1:46bring
- 1:47them
- 1:47paying
- 1:47clients,
- 1:47but
- 1:48how
- 1:48and
- 1:48what
- 1:49is
- 1:49the
- 1:49simplest
- 1:49setup
- 1:50to
- 1:50make
- 1:50that
- 1:50happen,
- 1:51to
- 1:51bring
- 1:51those
- 1:51paying
- 1:51clients
- 1:52in?
- 1:53The
- 1:53result
- 1:53of
- 1:54not
- 1:54asking
- 1:54yourself
- 1:54this
- 1:54question
- 1:55at
- 1:55the
- 1:55beginning
- 1:55is
- 1:55just
- 1:56an
- 1:56amalgamation
- 1:56of
- 1:57stuff.
- 1:58It's
- 1:58good
- 1:58stuff
- 1:59and
- 1:59some
- 1:59of
- 1:59these
- 1:59programs
- 2:00are
- 2:00fantastic.
- 2:01They
- 2:01just
- 2:02might
- 2:02not
- 2:02be
- 2:02connected
- 2:03in
- 2:03a
- 2:03way
- 2:03that
- 2:03is
- 2:03actually
- 2:04bringing
- 2:04you
- 2:04clients.
- 2:05An
- 2:05example
- 2:05that
- 2:05came
- 2:05to
- 2:06me.
- 2:06Recently
- 2:06it
- 2:06was
- 2:06that
- 2:07it's
- 2:07the
- 2:07difference
- 2:08between
- 2:08going
- 2:08shopping
- 2:09when
- 2:09you're
- 2:09hungry
- 2:10and
- 2:10just
- 2:11buying
- 2:11what
- 2:11looks
- 2:11good
- 2:12or
- 2:12what's
- 2:12on
- 2:12sale
- 2:12or,
- 2:12or
- 2:13what
- 2:13your
- 2:13friend
- 2:13brought
- 2:14home
- 2:14last
- 2:14week
- 2:15versus
- 2:15going
- 2:15shopping
- 2:15with
- 2:16a
- 2:16meal
- 2:16plan.
- 2:17You
- 2:17know
- 2:17the
- 2:17difference
- 2:18between
- 2:18that,
- 2:18right?
- 2:19In
- 2:19the
- 2:19first
- 2:19situation,
- 2:20you'll
- 2:20get
- 2:20home
- 2:20with
- 2:20a
- 2:21package
- 2:21of
- 2:21Oreos
- 2:22and
- 2:22maybe
- 2:22some
- 2:22Mayo
- 2:23and
- 2:23bagels,
- 2:24but
- 2:24you
- 2:24won't
- 2:25be
- 2:25able
- 2:25to
- 2:25actually
- 2:25make
- 2:25a
- 2:25meal.
- 2:26Versus
- 2:27if
- 2:27you
- 2:27go
- 2:28with
- 2:28a
- 2:28meal
- 2:28plan,
- 2:28you
- 2:29come
- 2:29home
- 2:29with
- 2:30all
- 2:30these
- 2:30different
- 2:30ingredients
- 2:31that
- 2:31you
- 2:31can
- 2:31then
- 2:31combine
- 2:32in
- 2:32a
- 2:32way
- 2:32that's
- 2:33gonna
- 2:33yield
- 2:33a
- 2:33really
- 2:34nutritious,
- 2:34delicious
- 2:35dinner.
- 2:36That's
- 2:36the
- 2:36difference
- 2:37between
- 2:37just
- 2:37picking
- 2:38tech
- 2:38tools
- 2:39and
- 2:39hoping
- 2:39they
- 2:39do
- 2:39what
- 2:39that
- 2:40you
- 2:40want
- 2:40them
- 2:40to
- 2:40do,
- 2:41versus
- 2:41having
- 2:41a
- 2:41strategic
- 2:42plan
- 2:42and
- 2:43finding
- 2:43the
- 2:43right
- 2:43tools
- 2:43to
- 2:44plug
- 2:44into
- 2:44the
- 2:44holes
- 2:45of
- 2:45the
- 2:45plan.
- 2:46Does
- 2:46that
- 2:46make
- 2:46sense?
- 2:47It
- 2:47is
- 2:47not
- 2:47that
- 2:47any
- 2:47of
- 2:47these
- 2:48coaches
- 2:48are
- 2:48building
- 2:48something
- 2:49wrong,
- 2:49it's
- 2:50that
- 2:50they're
- 2:50building
- 2:50pieces
- 2:50that
- 2:50are
- 2:50standing
- 2:51alone.
- 2:51It's
- 2:52like
- 2:52a
- 2:52bunch
- 2:52of
- 2:52islands.
- 2:53A
- 2:53standalone
- 2:54tool.
- 2:54Standalone
- 2:55offers
- 2:55standalone
- 2:55content
- 2:56and
- 2:56none
- 2:57of
- 2:57it
- 2:57is
- 2:57actually
- 2:57pulling
- 2:58anyone
- 2:59further
- 2:59along
- 2:59the
- 2:59customer
- 3:00path.
- 3:01Let
- 3:01me
- 3:01share
- 3:02with
- 3:02you
- 3:02my
- 3:02own
- 3:02story
- 3:03from
- 3:03a
- 3:03few
- 3:03years
- 3:04into
- 3:04my.
- 3:05A
- 3:05business
- 3:06building
- 3:06journey
- 3:06online.
- 3:07I
- 3:07was
- 3:07a
- 3:07DIY
- 3:08blogger,
- 3:08so
- 3:08my
- 3:08blog
- 3:09had
- 3:09lots
- 3:09of
- 3:09craft
- 3:10tutorials,
- 3:10mostly
- 3:10sewing.
- 3:11I
- 3:11had
- 3:12a
- 3:12lot
- 3:12of
- 3:12traffic
- 3:13coming
- 3:13in,
- 3:13both
- 3:13from
- 3:13Google
- 3:14and
- 3:14Pinterest.
- 3:14I'd
- 3:14done
- 3:15a
- 3:15lot
- 3:15of
- 3:15research
- 3:15and
- 3:15a
- 3:15lot
- 3:16of
- 3:16work
- 3:16to
- 3:16get
- 3:17my
- 3:17blog.
- 3:17To
- 3:18show
- 3:18up
- 3:18in
- 3:18those
- 3:18kinds
- 3:18of
- 3:18search
- 3:19results.
- 3:19And
- 3:20so
- 3:20I
- 3:20had
- 3:20thousands
- 3:20and
- 3:20thousands
- 3:21of
- 3:21people
- 3:21showing
- 3:21up
- 3:22every
- 3:22month.
- 3:22I
- 3:23had
- 3:23digital
- 3:23patterns
- 3:24for
- 3:24sale.
- 3:24I
- 3:25had
- 3:25a
- 3:25digital
- 3:25course
- 3:25for
- 3:26sale
- 3:26so
- 3:26I
- 3:26had
- 3:27people
- 3:27coming
- 3:27and
- 3:27away
- 3:27for
- 3:28them
- 3:28to
- 3:28pay
- 3:28me
- 3:29on
- 3:29paper.
- 3:29I
- 3:29had
- 3:29everything
- 3:30set
- 3:30up
- 3:30right,
- 3:31but
- 3:31I
- 3:31wasn't
- 3:31making
- 3:32hardly
- 3:32any
- 3:32money
- 3:33and
- 3:33I
- 3:33couldn't
- 3:33figure
- 3:33out
- 3:34why.
- 3:35Until
- 3:36I
- 3:36discovered
- 3:37that
- 3:37I
- 3:37didn't
- 3:37have
- 3:37a
- 3:37customer
- 3:38path,
- 3:38people
- 3:38would
- 3:39land
- 3:39on
- 3:39my
- 3:39blog.
- 3:39They'd
- 3:39enjoy
- 3:40the
- 3:40post
- 3:40that
- 3:40they
- 3:40came
- 3:41to
- 3:41see,
- 3:41and
- 3:41then
- 3:41they
- 3:41would
- 3:41leave.
- 3:42The
- 3:42offers
- 3:43were
- 3:43there,
- 3:43but
- 3:43there
- 3:44was
- 3:44no
- 3:44path
- 3:44from,
- 3:45oh,
- 3:45I
- 3:45like
- 3:45what
- 3:46this
- 3:46girl
- 3:46has
- 3:46to
- 3:46say
- 3:47to,
- 3:47I'm
- 3:47gonna
- 3:48pay
- 3:48money
- 3:48to
- 3:48her.
- 3:49There
- 3:49was
- 3:49no
- 3:49bridge.
- 3:50I
- 3:51finally
- 3:51figured
- 3:51this
- 3:51out
- 3:52when
- 3:52I
- 3:52learned
- 3:52about
- 3:52building
- 3:53an
- 3:53email
- 3:53list,
- 3:53and
- 3:54I
- 3:54then
- 3:54understood,
- 3:55oh,
- 3:55I
- 3:55had
- 3:55to
- 3:55entice
- 3:56people
- 3:56to
- 3:56give
- 3:56me
- 3:56their
- 3:56contact
- 3:57information
- 3:57so
- 3:58then
- 3:58I
- 3:58could
- 3:58then
- 3:58nurture
- 3:59them
- 3:59into
- 3:59becoming
- 4:00paying
- 4:00clients.
- 4:01But
- 4:02listen
- 4:02to
- 4:02what
- 4:02I
- 4:02didn't
- 4:02do.
- 4:02I
- 4:03didn't
- 4:03go
- 4:03create
- 4:03more
- 4:03offers
- 4:04and
- 4:04I
- 4:04didn't
- 4:04go
- 4:04find
- 4:05more
- 4:05traffic.
- 4:06I
- 4:06didn't
- 4:06rebuild
- 4:07anything
- 4:07from
- 4:07scratch.
- 4:08I
- 4:08just
- 4:08connected
- 4:09what
- 4:09I
- 4:09already
- 4:09had
- 4:10in
- 4:10a
- 4:10logical
- 4:10way
- 4:11and
- 4:11grabbed
- 4:11those
- 4:11people
- 4:11that
- 4:12were
- 4:12already
- 4:12interested
- 4:12in
- 4:12my
- 4:13content
- 4:13and
- 4:13found
- 4:14a
- 4:14way
- 4:14to
- 4:14keep
- 4:14them
- 4:14around.
- 4:15This
- 4:15looked
- 4:16really
- 4:16similar
- 4:16to
- 4:16what
- 4:16I
- 4:16teach
- 4:17coaches
- 4:17to
- 4:17do.
- 4:17Today
- 4:18I
- 4:18created
- 4:19something
- 4:19to
- 4:19entice
- 4:19that
- 4:19traffic
- 4:20that
- 4:20was
- 4:20already
- 4:20interested
- 4:20in
- 4:21my
- 4:21stuff,
- 4:21to
- 4:21give
- 4:21me
- 4:21their
- 4:21email.
- 4:22I
- 4:22had
- 4:22a
- 4:22few
- 4:22freebies
- 4:23and
- 4:23then
- 4:24I
- 4:24nurtured
- 4:24those
- 4:24people
- 4:24through
- 4:25my
- 4:25email
- 4:25list,
- 4:26then
- 4:26I
- 4:26offered
- 4:27them
- 4:27opportunities
- 4:28to
- 4:28pay
- 4:28me.
- 4:28That
- 4:28already
- 4:29existed,
- 4:29and
- 4:30then
- 4:30I
- 4:30started
- 4:31making
- 4:31real
- 4:31money,
- 4:32the
- 4:32same
- 4:32traffic,
- 4:33the
- 4:33same
- 4:33offers.
- 4:34It
- 4:34was
- 4:34just
- 4:34connected
- 4:35in
- 4:35a
- 4:35way
- 4:35that
- 4:35made
- 4:35sense.
- 4:36So
- 4:37nothing
- 4:37changed
- 4:37except
- 4:38the
- 4:38path,
- 4:38and
- 4:38then
- 4:39all
- 4:39of
- 4:39a
- 4:39sudden
- 4:39that
- 4:39path
- 4:40changed
- 4:40everything.
- 4:40It
- 4:41was
- 4:41amazing.
- 4:43Another
- 4:43way
- 4:43to
- 4:43look
- 4:43at
- 4:43this
- 4:44is
- 4:44if
- 4:44you
- 4:44think
- 4:44of
- 4:44your
- 4:45ideal
- 4:45clients
- 4:45or
- 4:45your
- 4:46audience,
- 4:46like
- 4:46water,
- 4:47they're
- 4:47out
- 4:48there,
- 4:48they're
- 4:48flowing
- 4:48along,
- 4:48they're
- 4:49moving,
- 4:49and
- 4:49they're
- 4:49looking
- 4:50for
- 4:50something.
- 4:51Our
- 4:52job
- 4:52isn't
- 4:52to
- 4:52manufacture
- 4:53more
- 4:53water
- 4:54or
- 4:54to
- 4:54force
- 4:55the
- 4:55water
- 4:55into
- 4:55doing
- 4:55something
- 4:56it
- 4:56doesn't
- 4:56wanna
- 4:56do.
- 4:56Right?
- 4:57That's
- 4:57like.
- 4:57When
- 4:57we
- 4:58try
- 4:58to
- 4:58sell
- 4:58like
- 4:58a
- 4:58used
- 4:58car
- 4:59salesman,
- 4:59right,
- 4:59it's
- 5:00to
- 5:00remove
- 5:00the
- 5:00dams
- 5:01that
- 5:01are
- 5:01keeping
- 5:01them
- 5:02from
- 5:02flowing
- 5:03to
- 5:03you.
- 5:04So
- 5:04some
- 5:05of
- 5:05those
- 5:05dams
- 5:05could
- 5:05be
- 5:06a
- 5:06really
- 5:06beautiful
- 5:07website
- 5:08that
- 5:08has
- 5:09no
- 5:09way
- 5:09for
- 5:10people
- 5:10to
- 5:10opt
- 5:10in
- 5:11or
- 5:11maybe
- 5:12a
- 5:12great
- 5:12Instagram
- 5:13with
- 5:14also
- 5:14no
- 5:14link
- 5:15to
- 5:15do
- 5:15anything
- 5:15or
- 5:16no
- 5:16call
- 5:16to
- 5:16action
- 5:17or
- 5:17a
- 5:18freebie
- 5:18that
- 5:18gets
- 5:18delivered
- 5:19to
- 5:19people
- 5:19and
- 5:19builds
- 5:19your
- 5:19email
- 5:20list.
- 5:20But
- 5:20then
- 5:21there's
- 5:21no
- 5:21nurture
- 5:21sequence.
- 5:23Or
- 5:23offers
- 5:24that
- 5:24exist,
- 5:25ways
- 5:25to
- 5:25pay
- 5:25you
- 5:25money,
- 5:26but
- 5:26they
- 5:26aren't
- 5:26connected
- 5:26to
- 5:26where
- 5:27the
- 5:27warm
- 5:27people
- 5:27are
- 5:27already
- 5:28hanging
- 5:28out.
- 5:30Clearly
- 5:30the
- 5:30fix
- 5:31to
- 5:31this
- 5:31isn't
- 5:32more
- 5:32tools.
- 5:33It
- 5:33is
- 5:33just
- 5:34directing
- 5:34the
- 5:34traffic.
- 5:35It's
- 5:35removing
- 5:36the
- 5:36blocks.
- 5:37Okay,
- 5:37so
- 5:37when
- 5:37you
- 5:38set
- 5:38your
- 5:38tech
- 5:38up
- 5:38in
- 5:38the
- 5:39right
- 5:39order,
- 5:39with
- 5:39the
- 5:39right
- 5:39connections,
- 5:40the
- 5:41clients
- 5:41move
- 5:41naturally
- 5:42just
- 5:42like
- 5:42water
- 5:42flows.
- 5:43You're
- 5:43not
- 5:43dragging
- 5:44them.
- 5:44You're
- 5:44not
- 5:44pushing
- 5:44them.
- 5:45You're
- 5:45not
- 5:45chasing
- 5:45them.
- 5:46You
- 5:46build
- 5:46a
- 5:46path
- 5:47and
- 5:47they
- 5:47just
- 5:47walk
- 5:48it.
- 5:49It's
- 5:49amazing.
- 5:50Remember
- 5:50in
- 5:51last
- 5:51week's
- 5:51episode
- 5:51I
- 5:51talked
- 5:51to
- 5:51you
- 5:52about
- 5:52the
- 5:52moving
- 5:52sidewalk
- 5:53analogy.
- 5:53This
- 5:53is
- 5:54what
- 5:54we're
- 5:54building,
- 5:55that
- 5:55first
- 5:55step.
- 5:56Is
- 5:56getting
- 5:57the
- 5:57traffic
- 5:57to
- 5:57your
- 5:58landing
- 5:58page
- 5:58or
- 5:58your
- 5:58website,
- 5:59but
- 5:59then
- 6:00you
- 6:00have
- 6:00to
- 6:00have
- 6:00the
- 6:01sidewalk
- 6:01moving
- 6:02and
- 6:02pulling
- 6:02them
- 6:02along,
- 6:02and
- 6:02it's
- 6:03just
- 6:03as
- 6:03easy
- 6:03as
- 6:03that,
- 6:04as
- 6:04them
- 6:04taking
- 6:04one
- 6:04step
- 6:05and
- 6:05ending
- 6:05up
- 6:05at
- 6:05the
- 6:05end
- 6:05of
- 6:05the
- 6:06hall
- 6:06as
- 6:06long
- 6:06as
- 6:07we
- 6:07build
- 6:07it
- 6:07correctly.
- 6:08So
- 6:08as
- 6:08a
- 6:08reminder,
- 6:09this
- 6:09basic
- 6:10natural
- 6:10customer
- 6:11journey
- 6:11that
- 6:11the
- 6:11clients
- 6:12go
- 6:12through
- 6:12starts
- 6:13from
- 6:13them
- 6:13being
- 6:13a
- 6:13cold
- 6:14lead,
- 6:14someone
- 6:14who
- 6:14doesn't
- 6:15know
- 6:15much
- 6:15about
- 6:15you.
- 6:15Maybe
- 6:16they've
- 6:16just
- 6:16clicked
- 6:16on
- 6:16a
- 6:16link
- 6:16on
- 6:17social
- 6:17media
- 6:17or
- 6:17on
- 6:17an
- 6:18ad,
- 6:18and
- 6:19then
- 6:19it
- 6:19leads
- 6:19them
- 6:19to
- 6:20become
- 6:20a
- 6:20warm
- 6:20lead
- 6:20as
- 6:20they're
- 6:21nurtured
- 6:21through
- 6:21our
- 6:21email
- 6:22list
- 6:22and
- 6:22other
- 6:22nurturing
- 6:23steps,
- 6:23and
- 6:23then
- 6:24to
- 6:24a
- 6:24hot
- 6:24lead,
- 6:24someone
- 6:25who's
- 6:25very
- 6:25interested
- 6:26and
- 6:26ready
- 6:26to
- 6:27pay
- 6:27us
- 6:27good
- 6:27money,
- 6:28ready
- 6:28for
- 6:28a
- 6:28sale.
- 6:29We
- 6:29don't
- 6:29have
- 6:30to
- 6:30do
- 6:30this
- 6:30manually.
- 6:30We
- 6:30don't
- 6:31have
- 6:31to
- 6:31drag
- 6:31people
- 6:31through.
- 6:31We
- 6:32can
- 6:32set
- 6:32it
- 6:32up
- 6:32in
- 6:32a
- 6:32way
- 6:32that
- 6:32it
- 6:33flows
- 6:33naturally.
- 6:34So
- 6:34how
- 6:34do
- 6:34we
- 6:35get
- 6:35these
- 6:35people
- 6:35to
- 6:35flow?
- 6:35Well,
- 6:36just
- 6:36four
- 6:36simple
- 6:37steps.
- 6:37The
- 6:37first
- 6:37one
- 6:38is
- 6:38a
- 6:38traffic
- 6:38source.
- 6:38We
- 6:38have
- 6:39to
- 6:39get
- 6:39away
- 6:39for
- 6:39people
- 6:39to
- 6:39come
- 6:40into
- 6:40us.
- 6:40I
- 6:40will
- 6:40say
- 6:41this
- 6:41is
- 6:41probably
- 6:41one
- 6:41of
- 6:41the
- 6:42top
- 6:42two
- 6:42or
- 6:42three
- 6:43problems
- 6:43that
- 6:43the
- 6:43clients
- 6:44I
- 6:44work
- 6:44with
- 6:44have,
- 6:44is
- 6:45that
- 6:45they
- 6:45don't
- 6:45have
- 6:45enough
- 6:46traffic
- 6:46coming
- 6:46and
- 6:46they
- 6:46think,
- 6:47well,
- 6:47my
- 6:47stuff's
- 6:47not
- 6:47working.
- 6:48It's
- 6:48because
- 6:48they
- 6:48have
- 6:49a
- 6:49trickle
- 6:49coming
- 6:50into
- 6:51their
- 6:51customer
- 6:51journey
- 6:52instead
- 6:52of
- 6:52a
- 6:52bucket
- 6:53being
- 6:53poured
- 6:53in.
- 6:54Right.
- 6:54And
- 6:54that's
- 6:54a
- 6:55fairly
- 6:55easy.
- 6:55Fix.
- 6:56We
- 6:56can
- 6:56run
- 6:56ads,
- 6:57we
- 6:57can
- 6:57do
- 6:57more
- 6:57organic
- 6:58marketing,
- 6:58depending
- 6:58on
- 6:59if
- 6:59we
- 6:59have
- 6:59more
- 6:59time
- 6:59or
- 6:59money,
- 7:00but
- 7:00that
- 7:00traffic
- 7:01source
- 7:01is
- 7:01incredibly
- 7:02important.
- 7:02One
- 7:03might
- 7:03even
- 7:03say
- 7:03the
- 7:03most
- 7:04important
- 7:04step
- 7:04to
- 7:05start
- 7:05with.
- 7:06Number
- 7:06two,
- 7:06an
- 7:07irresistible
- 7:08reason
- 7:08to
- 7:08give
- 7:08you
- 7:08their
- 7:08email
- 7:09address.
- 7:09Something
- 7:10they
- 7:10cannot
- 7:11walk
- 7:11away
- 7:11from,
- 7:11something
- 7:12that
- 7:12they
- 7:12would
- 7:12pay
- 7:12money
- 7:13for,
- 7:13but
- 7:13you
- 7:13give
- 7:13it
- 7:13away
- 7:13for
- 7:13free
- 7:14in
- 7:14exchange
- 7:15for
- 7:15the
- 7:15email
- 7:15address.
- 7:16A
- 7:16lead
- 7:16magnet
- 7:16or
- 7:17a
- 7:17freebie
- 7:17that
- 7:17solves
- 7:17a
- 7:17specific
- 7:18problem.
- 7:19Number
- 7:19three,
- 7:20un
- 7:20nurture
- 7:20sequence.
- 7:20I
- 7:21love
- 7:21to
- 7:21do
- 7:21this
- 7:21through
- 7:21email.
- 7:22Everyone
- 7:22should
- 7:22be
- 7:22sending
- 7:22emails
- 7:23to
- 7:23their
- 7:23list.
- 7:24Build
- 7:24trust,
- 7:24show
- 7:25them
- 7:25your
- 7:25expertise.
- 7:26Warm
- 7:26them
- 7:26up.
- 7:26But
- 7:27there
- 7:27are
- 7:27other
- 7:27ways
- 7:27as
- 7:27well.
- 7:28A
- 7:28podcast
- 7:28is
- 7:29a,
- 7:29is
- 7:29a
- 7:29way
- 7:29to
- 7:29nurture
- 7:30your
- 7:30audience.
- 7:31YouTube
- 7:31videos.
- 7:32Even
- 7:32social
- 7:32media
- 7:33posts,
- 7:33but
- 7:33email
- 7:34is
- 7:34the
- 7:34most
- 7:34reliable
- 7:35for
- 7:35getting
- 7:35in
- 7:35front
- 7:35of
- 7:35people's
- 7:35eyeballs
- 7:36every
- 7:36day.
- 7:37And
- 7:37then
- 7:37the
- 7:37fourth
- 7:37step
- 7:38is
- 7:38an
- 7:38offer.
- 7:39What
- 7:39do
- 7:39you
- 7:39have
- 7:40for
- 7:40sale?
- 7:41That,
- 7:41and
- 7:42this
- 7:42is
- 7:42the
- 7:42key,
- 7:42is
- 7:43presented
- 7:43at
- 7:43the
- 7:43right
- 7:44moment
- 7:44to
- 7:45people
- 7:45who
- 7:45are
- 7:45already
- 7:46interested,
- 7:47Not
- 7:47sent
- 7:47to
- 7:47a
- 7:47rando
- 7:48in
- 7:48a
- 7:48dm,
- 7:49not
- 7:49pitched
- 7:49to
- 7:50someone
- 7:50who
- 7:50wasn't
- 7:50asking
- 7:50for
- 7:51help,
- 7:51but
- 7:52to
- 7:52a
- 7:52warm
- 7:53lead
- 7:53at
- 7:53the
- 7:53right
- 7:53moment.
- 7:54And
- 7:54then
- 7:54the
- 7:54person
- 7:54cannot
- 7:55help
- 7:55but
- 7:55say
- 7:55yes.
- 7:55'cause
- 7:55it's
- 7:55exactly
- 7:56what
- 7:56they
- 7:56needed
- 7:56at
- 7:56exactly
- 7:57the
- 7:57right
- 7:57time.
- 7:58Four
- 7:58steps,
- 7:58that's
- 7:58it.
- 7:59Everything
- 8:00else
- 8:00is
- 8:00just
- 8:01superfluous
- 8:01until
- 8:02this
- 8:02path
- 8:02is
- 8:03solid.
- 8:03So
- 8:03if
- 8:03this
- 8:04path
- 8:04is
- 8:04not
- 8:04solid
- 8:04yet
- 8:05in
- 8:05your
- 8:05business,
- 8:05now
- 8:05you
- 8:05know
- 8:06what
- 8:06to
- 8:06work
- 8:06on.
- 8:07So
- 8:07that's
- 8:07why
- 8:08we
- 8:08start
- 8:08with
- 8:08the
- 8:08strategy
- 8:08first.
- 8:09The
- 8:09strategy
- 8:09tells
- 8:09us
- 8:10which
- 8:10tech
- 8:11tools
- 8:11to
- 8:11use
- 8:11and
- 8:11in
- 8:11what
- 8:12order.
- 8:12And
- 8:13without
- 8:13that
- 8:13strategy,
- 8:14we're
- 8:14just
- 8:14like
- 8:14collecting
- 8:15software
- 8:15programs
- 8:16and
- 8:16that's
- 8:16no
- 8:17fun.
- 8:17Nobody
- 8:18really
- 8:18wants
- 8:18to
- 8:18just
- 8:19play
- 8:19with
- 8:19software
- 8:19for
- 8:20fun.
- 8:20Well,
- 8:20sometimes
- 8:20I
- 8:21do,
- 8:21but
- 8:21most
- 8:21people
- 8:21don't.
- 8:22All
- 8:22right,
- 8:23so
- 8:23as
- 8:23a
- 8:23reminder
- 8:23to
- 8:23my
- 8:24story
- 8:24as
- 8:24a
- 8:24blogger,
- 8:25I
- 8:25had
- 8:25the
- 8:25traffic,
- 8:26I
- 8:26had
- 8:26the
- 8:26offers,
- 8:27but
- 8:27I
- 8:27didn't
- 8:28have
- 8:28the
- 8:28path.
- 8:29Many
- 8:30of
- 8:30you
- 8:30listening
- 8:30right
- 8:30now,
- 8:30are
- 8:31in
- 8:31the
- 8:31exact
- 8:31same
- 8:32spot.
- 8:32You
- 8:32have
- 8:32the
- 8:32pieces
- 8:33or
- 8:33you
- 8:33have
- 8:34a
- 8:34lot
- 8:34of
- 8:34them.
- 8:35They
- 8:35just
- 8:35need
- 8:36to
- 8:36be
- 8:36connected
- 8:36in
- 8:36the
- 8:36right
- 8:37way,
- 8:37and
- 8:37sometimes
- 8:37just
- 8:37a
- 8:37few
- 8:38little
- 8:38tweaks
- 8:39can
- 8:39fix
- 8:39that.
- 8:40My
- 8:40mantra
- 8:41when
- 8:41it
- 8:41comes
- 8:41to
- 8:41tech
- 8:42is
- 8:42to
- 8:42keep
- 8:42it
- 8:42simple
- 8:43as
- 8:43much
- 8:43as
- 8:43possible.
- 8:44and
- 8:44Don't
- 8:45overcomplicate
- 8:45things.
- 8:46So
- 8:46this
- 8:47is
- 8:47actually
- 8:47exactly
- 8:47what
- 8:48I'm
- 8:48walking
- 8:48you
- 8:48through.
- 8:49Live
- 8:49on
- 8:50March
- 8:503rd,
- 8:50the
- 8:51masterclass
- 8:51is
- 8:51called
- 8:51the
- 8:51Simple
- 8:52Tech
- 8:52Setup
- 8:52for
- 8:52Coaches.
- 8:53It's
- 8:53not
- 8:54a
- 8:54list
- 8:54of
- 8:54tools,
- 8:54but
- 8:55it's
- 8:55the
- 8:55actual
- 8:55strategy
- 8:55like
- 8:56I've
- 8:56explained
- 8:56here,
- 8:56but
- 8:56on
- 8:56a
- 8:57deeper
- 8:57level
- 8:57and
- 8:58the
- 8:58sequence
- 8:58that
- 8:58makes
- 8:59everything
- 8:59connect.
- 9:00So
- 9:01you
- 9:01might
- 9:01need
- 9:01all
- 9:02of
- 9:02these
- 9:02pieces.
- 9:02You
- 9:02might
- 9:02have
- 9:03very
- 9:03little
- 9:03setup,
- 9:03and
- 9:04I
- 9:04can
- 9:04show
- 9:04you
- 9:04how
- 9:05to
- 9:05build
- 9:05them
- 9:05in
- 9:05the
- 9:05right
- 9:05order.
- 9:06Or
- 9:06you
- 9:06might
- 9:06have
- 9:06lots
- 9:07of
- 9:07these
- 9:07created
- 9:07already,
- 9:08and
- 9:08I
- 9:08can
- 9:08just
- 9:09show
- 9:09you
- 9:09what
- 9:09tweaks
- 9:09are
- 9:09necessary
- 9:10to
- 9:11ensure
- 9:11that
- 9:11your
- 9:11clients
- 9:12are
- 9:12flowing
- 9:12from
- 9:13one.
- 9:13Step
- 9:14to
- 9:14the
- 9:14next,
- 9:14and
- 9:15that
- 9:15it's
- 9:15a
- 9:15natural
- 9:16progression
- 9:16for
- 9:16people
- 9:17to
- 9:17end
- 9:17up
- 9:17paying
- 9:17you.
- 9:18So
- 9:18if
- 9:18you
- 9:18have
- 9:19been
- 9:19building
- 9:19pieces
- 9:19without
- 9:20a
- 9:20path
- 9:21or
- 9:21your
- 9:21path
- 9:21is
- 9:21a
- 9:22little
- 9:22bit
- 9:22more
- 9:22muddled
- 9:22than
- 9:22it
- 9:22should
- 9:23be,
- 9:23this
- 9:23is
- 9:23your
- 9:23invitation
- 9:24to
- 9:24change
- 9:24all
- 9:24that.
- 9:25Join
- 9:25me
- 9:25live
- 9:25on
- 9:25March
- 9:263rd.
- 9:26The
- 9:26link
- 9:26to
- 9:26register
- 9:27to
- 9:27the
- 9:27masterclass
- 9:27is
- 9:28in
- 9:28the
- 9:28show
- 9:28notes.
- 9:29I
- 9:29can't
- 9:29wait
- 9:29to
- 9:30dive
- 9:30in
- 9:30and
- 9:30show
- 9:30you
- 9:31the
- 9:31super
- 9:31simple
- 9:32process
- 9:32to
- 9:32to
- 9:33getting
- 9:33more
- 9:33people
- 9:34into
- 9:34your
- 9:34world
- 9:34so
- 9:34that
- 9:34you
- 9:35can
- 9:35help
- 9:35them
- 9:36thanks
- 9:36so
- 9:36much
- 9:36for
- 9:36listening,
- 9:37friends,
- 9:37we'll
- 9:37talk
- 9:37to
- 9:37you
- 9:37next
- 9:37week.
- 9:40Are
- 9:40you
- 9:40ready
- 9:41to
- 9:41start
- 9:41or
- 9:41grow
- 9:41your
- 9:42dream
- 9:42business?
- 9:42Click
- 9:43the
- 9:43link
- 9:43in
- 9:43the
- 9:43show
- 9:43notes
- 9:44to
- 9:44download
- 9:44the
- 9:44free
- 9:44starter
- 9:45guide
- 9:45to
- 9:45building
- 9:45a
- 9:46business
- 9:46or
- 9:46to
- 9:46schedule
- 9:47a
- 9:47free
- 9:47coaching
- 9:47call
- 9:47with
- 9:48me.
- 9:48And
- 9:48if
- 9:48you
- 9:49loved
- 9:49this
- 9:49episode.
- 9:50Don't
- 9:50forget
- 9:50to
- 9:50leave
- 9:50a
- 9:51review
- 9:51and
- 9:51share
- 9:51it
- 9:51with
- 9:51a
- 9:52friend
- 9:52who
- 9:52might
- 9:52be
- 9:53feeling
- 9:53the
- 9:53call
- 9:53to
- 9:53burn
- 9:54a
- 9:54little
- 9:54brighter.