Tailoring A Personal Client and Supply Chain Experience with Lauren Linnane of Parla

How Fitting: design a slow fashion business that fits · Nov 3, 2026 · 1h 4m

After moving to Italy to start her brand in 2019 and getting samples made of her first designs, Lauren realized that the price point was too high for the quality of the product and the customer she was targeting. Most of us in this situation would respond by trying to lower costs. Lauren did the opposite.

After running the numbers, she pivoted Parla’s business model, redesigned her product, and created a client experience women are happy to pay a high price for. Going bespoke allowed Lauren to offer a truly personal experience that not only fits each client, but fits the relationships-based…