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👩🏻‍💻How To Set Website GOALS · Marketing For Tradies

• 0:00
  SPEAKER_00: To be built to enable you to achieve your goals.
• 0:02
  SPEAKER_00: Every time you get a lead coming into your business, how many does it take in order to get a sale?
• 0:09
  SPEAKER_00: If you want to grow your business and improve your online presence and generate leads online, having a website that converts is Welcome to Websites That Convert, the podcast where your website stops being a liability and transforms into your greatest asset.
• 0:25
  SPEAKER_00: I'm your host, Shannon, and I'm going to guide you through the strategies and insights you need to build a website that not only attracts but converts.
• 0:34
  SPEAKER_00: Let's dive in.
• 0:38
  SPEAKER_00: If you've been listening to this podcast, you know that it is all about website conversions and helping service providers grow their business by creating a website that converts.
• 0:47
  SPEAKER_00: Now, in order to have a website that converts, you need to have a strategy around how your website is going to be built to enable you to achieve your goals.
• 0:56
  SPEAKER_00: But beyond that, you need to know what your goals are so that we can create a plan and a strategy that's going to get you to the result and outcome that you want.
• 1:04
  SPEAKER_00: So in today's episode, I'm going to talk about how you can set goals for your website and goals for sales in your business to enable you to know what you should be focusing on, what you should be investing in in order to get you the results that you actually want.
• 1:20
  SPEAKER_00: The secret is very, very simple.
• 1:22
  SPEAKER_00: All you need to do is know your numbers.
• 1:24
  SPEAKER_00: Now, there are so many businesses out there that don't know their numbers.
• 1:28
  SPEAKER_00: It may be something that you have just refused to focus on, or maybe just ignored, or you're not interested in the data and things like that.
• 1:40
  SPEAKER_00: But in order to create a strategy and a plan, like I said, we need to know what the outcome and result is that you're looking to achieve.
• 1:46
  SPEAKER_00: So the first thing, and you may already have this number, uh, it's the one that a lot of business owners will know is what's your revenue goal.
• 1:54
  SPEAKER_00: So if your revenue goal is$100,000 per month, you can even write this down actually as I go through the episode.
• 2:01
  SPEAKER_00: What is your revenue goal?
• 2:02
  SPEAKER_00: So if it's$100,000 a month, write that down.
• 2:05
  SPEAKER_00: Maybe it's$10,000 a month, maybe it's$1K a month, whatever it is for you, write that number down.
• 2:11
  SPEAKER_00: This is the one number that a lot of business owners can answer because we all have goals and aspirations financially.
• 2:20
  SPEAKER_00: And this one is the easiest one.
• 2:22
  SPEAKER_00: So let's start with that.
• 2:23
  SPEAKER_00: Now, the first step to know how you can get to that revenue goal is to know how many customers or sales that you need per month to reach that.
• 2:32
  SPEAKER_00: So if you have your goal as$100,000 per month and you sell a$5,000 service, then you need 20 clients or sales every single month in order to reach that goal.
• 2:46
  SPEAKER_00: You may on the other hand have a business that sells$500 products or services.
• 2:52
  SPEAKER_00: So that means that you need 200 clients or sales per month in order to get that goal.
• 2:58
  SPEAKER_00: These numbers cannot be compared because the business that's selling the$5,000 product or service is completely different to the business that's selling the$500 product or service.
• 3:09
  SPEAKER_00: The actual numbers themselves don't matter so much because it's all relative to what you're offering.
• 3:17
  SPEAKER_00: So there are no right or wrong answers here.
• 3:20
  SPEAKER_00: It's just a matter of understanding what that number is and the amount of customers that you need in order to reach that goal.
• 3:27
  SPEAKER_00: The next thing you need to write down is what is your lead-to-sale conversion rate?
• 3:33
  SPEAKER_00: So every time you get a lead coming into your business, how many does it take in order to get a sale?
• 3:40
  SPEAKER_00: Let's say that you convert 50% of leads into clients or customers.
• 3:45
  SPEAKER_00: That means for every two leads you get, you get one sale.
• 3:49
  SPEAKER_00: Again, on the other hand, you may have a much lower conversion rate or a much higher conversion rate.
• 3:54
  SPEAKER_00: But this again comes back to what your industry standards are, what the product or service is that you're selling and the target market that you're going after.
• 4:03
  SPEAKER_00: But if you don't have this data, it's a really important metric that you need to know because it'll allow you to reverse engineer any of your marketing campaigns, advertising campaigns, and strategies to ensure that you can get a return on investment.
• 4:18
  SPEAKER_00: But in order to know what your website goals are, you need to know what your revenue goals are, what your sales goals are.
• 4:25
  SPEAKER_00: And then our next goal being the number of leads that you need will only be determined by the number of leads that you convert into clients.
• 4:34
  SPEAKER_00: So if your lead to sale conversion rate is 50%, let's say that, uh, how many leads do you need in order to get, let's say, 20 clients per month?
• 4:44
  SPEAKER_00: Let's keep the numbers small.
• 4:46
  SPEAKER_00: Yeah.
• 4:46
  SPEAKER_00: Let's pretend we're the 5,000 product or service company that converts 50% of leads into clients.
• 4:55
  SPEAKER_00: That means that we need 40 leads per month to get the 20 clients.
• 4:59
  SPEAKER_00: And yes, this is gonna fluctuate every month.
• 5:01
  SPEAKER_00: It's not always the same, but it's important to have a baseline so that we can then figure out how much traffic that we need coming onto the website and also what our website conversion rate should be.
• 5:13
  SPEAKER_00: So, again, if you don't have these numbers, you should have some data in your system to at least estimate because the most important thing is to have something as a baseline to start with and work off that.
• 5:26
  SPEAKER_00: It doesn't have to be perfect.
• 5:28
  SPEAKER_00: Yes, it can improve too, and you can work on that.
• 5:31
  SPEAKER_00: But the next number that we need to know is how many website visitors do we need in order to get you 40 leads per month.
• 5:38
  SPEAKER_00: Now, these are all numbers we're going to ask you for if you come on board to work with us.
• 5:42
  SPEAKER_00: The reason that that is, is because once we have this data, we can then figure out how much website traffic we need to generate for you in order to get you to that goal.
• 5:54
  SPEAKER_00: It's really important to us that we get you a tangible outcome.
• 5:58
  SPEAKER_00: And any good service provider is going to ask you these questions too.
• 6:01
  SPEAKER_00: But regardless of that, it's also just good business to know because again, it may shine a light on what is not working right now in your company.
• 6:12
  SPEAKER_00: Why aren't you getting the amount of sales that you want?
• 6:15
  SPEAKER_00: Is there a sales issue?
• 6:17
  SPEAKER_00: Is there a lead generation issue?
• 6:19
  SPEAKER_00: Is there a traffic or website conversion issue that you could potentially just fix?
• 6:24
  SPEAKER_00: But regardless, once we have those first numbers of what your revenue goal is, how many sales is that, how many leads do we need, and what your lead-to-sale conversion rate is, the next thing is to look at what your website is converting at right now.
• 6:39
  SPEAKER_00: So average is around two to four percent, higher and maybe five to nine percent.
• 6:46
  SPEAKER_00: Again, it depends on your industry and the way that your website has been created.
• 6:50
  SPEAKER_00: But if you want to get 40 leads per month, and let's just say your website is converting at 5% for argument's sake and simplicity of the maths in this episode, then you're going to need 800 website visitors.
• 7:04
  SPEAKER_00: And it's not going to be just any website visitor.
• 7:08
  SPEAKER_00: I think that's something or a mistake that a lot of people make.
• 7:12
  SPEAKER_00: They just drive any kind of traffic to the website and then they're like, well, it's not converting.
• 7:17
  SPEAKER_00: Well, no shit, because you're not driving people who are actually interested in what you offer there.
• 7:24
  SPEAKER_00: You're just driving junk traffic there.
• 7:27
  SPEAKER_00: So high intent traffic is going to be your best bet when it comes to converting more traffic into leads, but you at least have that number now.
• 7:36
  SPEAKER_00: Your goal for your website is to get 800 visitors and to have it converting it 5%.
• 7:42
  SPEAKER_00: Now, these numbers may vary.
• 7:43
  SPEAKER_00: Again, you could change them to have a lower conversion rate and higher amount of traffic.
• 7:50
  SPEAKER_00: But generally, what we find for local service-based businesses is trying to get that conversion rate as high as possible so that you don't have to pay for so much traffic and so many clicks from Google and so much marketing.
• 8:06
  SPEAKER_00: You obviously can ramp it up if you want to, but the higher the website converts, the less traffic you actually need to get you to your goal.
• 8:14
  SPEAKER_00: So having a website is one thing.
• 8:16
  SPEAKER_00: It's not just a nice to have and something you should just tick off your list.
• 8:20
  SPEAKER_00: If you want to grow your business and improve your online presence and generate leads online, having a website that converts is one of the best ways that you can do that if you're a local service-based business.
• 8:33
  SPEAKER_00: But in order to know what you're trying to achieve, you need to set your own goals.
• 8:39
  SPEAKER_00: And then you can create a strategy and a plan that's going to get you to that target, just focusing on those first steps in your sales process being the traffic and conversion rate, because all of the other things are going to come after that.
• 8:54
  SPEAKER_00: Yes, there's always problems to solve, but that is the first thing if you're focusing on your website and trying to get it to work for you.
• 9:02
  SPEAKER_00: So I hope this has been helpful.
• 9:03
  SPEAKER_00: I know there is a little bit of maths in this episode.
• 9:06
  SPEAKER_00: It's nothing too complex, but still, I know it's hard, especially if you are just listening to this.
• 9:12
  SPEAKER_00: But the point is to have goals.
• 9:15
  SPEAKER_00: Start it from your revenue goal and work back from that.
• 9:19
  SPEAKER_00: Have a set goal that you want to achieve and create a plan and strategy to get you to that goal by focusing on the first steps and flowing people through that funnel.
• 9:29
  SPEAKER_00: So that's all for this episode.
• 9:31
  SPEAKER_00: I hope you enjoyed it.
• 9:32
  SPEAKER_00: Let me know what you think in the comments and I will see you next time.
• 9:36
  SPEAKER_00: Thank you for listening to Websites That Convert.
• 9:39
  SPEAKER_00: If you found value in this episode, please give us a five star review on Apple Podcasts and Spotify.
• 9:45
  SPEAKER_00: Follow us on all social media, and if you're a service based business owner that's looking to double their website conversions, book a call with my team using the link below.
• 9:54
  SPEAKER_00: I'll see you in the next episode.