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Landing Page vs Homepage: The Subtraction Pass That Fixes Both
Search "landing page vs homepage" and every result tells you the same thing: they're two different tools for two different jobs. True — and useless, because you've got both, and both are leaking.
This episode doesn't choose between them. It deletes one.
The Subtraction Pass is one count and three cuts: count every destination on your front page, then cut the menu, cut the choices, and cut the clicks until exactly one thing is left. Nothing gets added — no new copy, no new design, no new tool — which is why you can finish it in an evening.
Also in this one: why clutter feels necessary (and…
The skinny
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