Latest / #WisdomOfWomen Show / Discovering the Power of Community in Franchise Development with Brittney Lincoln

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Discovering the Power of Community in Franchise Development with Brittney Lincoln · #WisdomOfWomen Show

0:00
Welcome
0:00
to
0:01
the
0:01
Wisdom
0:01
of
0:01
Women
0:02
show.
0:02
We
0:02
are
0:03
dedicated
0:03
to
0:04
amplifying
0:04
the
0:05
voice
0:05
of
0:06
women
0:06
in
0:07
business.
0:08
A
0:08
new
0:08
model
0:09
of
0:09
leadership
0:09
is
0:10
emerging
0:11
and
0:11
we
0:11
are
0:12
here
0:12
to
0:13
amplify
0:13
the
0:14
voices
0:14
of
0:15
women
0:16
leading
0:16
the
0:16
way.
0:17
I
0:17
am
0:17
your
0:18
host,
0:18
Coco
0:18
Salman,
0:19
five
0:20
time
0:20
founder,
0:20
impact
0:21
investor
0:22
and
0:22
creator
0:22
of
0:23
the
0:23
Force
0:23
for
0:23
Good
0:24
system.
0:25
Thank
0:25
you
0:25
for
0:26
joining
0:26
us
0:26
today
0:27
as
0:27
we
0:27
illuminate
0:28
the
0:29
path
0:29
to
0:30
unlocking
0:30
opportunities
0:32
and
0:32
prosperity
0:33
for
0:33
women
0:34
led
0:34
enterprises
0:35
by
0:35
amplifying
0:36
the
0:36
voice
0:37
and
0:37
wisdom
0:38
of
0:38
women.
0:39
Today
0:40
we
0:40
have
0:41
a
0:41
special
0:42
guest,
0:43
someone
0:43
here
0:43
to
0:44
talk
0:44
to
0:44
you
0:44
about
0:45
an
0:45
opportunity
0:46
in
0:47
business
0:47
that
0:48
you
0:48
might
0:48
not
0:49
have
0:49
ever
0:49
considered.
0:50
So
0:51
today
0:52
we
0:52
have
0:52
Brittany
0:53
Lincoln,
0:54
a
0:54
dynamic
0:55
leader
0:56
in
0:56
the
0:56
franchising
0:57
industry
0:59
and
0:59
she
0:59
is
0:59
the
1:00
founder
1:00
of
1:01
Females
1:02
in
1:02
Franchising.
1:03
She's
1:03
a
1:04
partner
1:04
in
1:05
limitless
1:05
franchise
1:06
growth
1:07
with
1:07
a
1:08
rich
1:08
background
1:09
that
1:09
spans
1:10
retail
1:10
and
1:11
advertising
1:12
culminating
1:12
in
1:13
her
1:13
pivotal
1:14
role
1:14
at
1:15
Exponential
1:16
where
1:16
she
1:16
significantly
1:17
contributed
1:18
to
1:18
franchise
1:19
expansion.
1:20
Britney
1:21
helps
1:21
franchises
1:22
grow
1:22
to
1:23
national
1:24
success.
1:25
Brittany's
1:26
exceptional
1:27
ability
1:27
to
1:27
connect
1:28
with
1:28
franchisers
1:29
and
1:29
her
1:30
dedication
1:30
to
1:31
enhance
1:32
community
1:32
and
1:33
small
1:33
business
1:34
impact
1:34
through
1:35
franchising
1:36
makes
1:36
her
1:37
a
1:37
standout
1:38
leader.
1:40
Brittany
1:40
lives
1:41
in
1:41
Denver
1:41
with
1:42
her
1:42
family.
1:43
She
1:43
embodies
1:44
a
1:44
balanced
1:45
lifestyle
1:45
enjoying
1:46
outdoor
1:47
activities
1:48
and
1:48
live
1:49
music
1:50
which
1:50
adds
1:50
a
1:50
personal
1:51
touch
1:51
to
1:51
her
1:52
professional
1:52
expertise.
1:54
So
1:54
welcome
1:55
Brittany.
1:55
Such
1:55
a
1:56
pleasure.
1:57
Thank
1:57
you
1:57
so
1:57
much
1:58
for
1:58
having
1:58
me.
1:59
Be
2:00
here
2:00
with
2:00
you.
2:00
So
2:01
as
2:01
we
2:01
always
2:01
get
2:02
started,
2:02
our
2:02
icebreaker
2:03
question
2:03
is
2:04
what
2:04
is
2:05
a
2:05
book
2:06
written
2:07
by
2:07
a
2:08
woman
2:08
that
2:09
has
2:09
significantly
2:10
influenced
2:11
your
2:12
life?
2:15
So
2:15
I
2:15
thought
2:15
about
2:16
this
2:16
for
2:16
a
2:16
long
2:16
time
2:16
because
2:17
I
2:17
feel
2:17
like
2:17
I've
2:18
read
2:18
a
2:18
lot
2:19
recently.
2:19
But
2:20
the
2:20
book
2:20
that
2:20
I
2:21
chose
2:21
to
2:21
highlight
2:21
highlight
2:22
is
2:22
you
2:23
are
2:23
a
2:23
badass.
2:24
I
2:24
hope
2:24
I
2:24
can
2:24
say
2:25
that.
2:25
By
2:25
Jen
2:25
Sincero.
2:27
I
2:27
just
2:27
something
2:28
about
2:28
that
2:29
book
2:29
lit
2:30
me
2:30
up
2:30
and
2:30
if
2:30
anyone's
2:31
ever
2:31
listened
2:32
to
2:32
it
2:32
or
2:32
if
2:32
you
2:32
haven't,
2:33
I
2:33
would
2:33
highly
2:34
recommend
2:34
it.
2:35
She
2:35
makes
2:35
me
2:35
want
2:35
to
2:36
run
2:36
through
2:36
a
2:36
wall.
2:36
She
2:37
reminds
2:37
every
2:38
woman
2:38
that
2:38
we
2:38
all
2:39
have
2:40
what
2:40
we
2:40
need
2:40
inside
2:41
of
2:41
us,
2:42
right?
2:42
Maybe
2:43
get
2:43
out
2:43
of
2:43
your
2:43
head,
2:43
right?
2:44
You
2:44
have
2:44
everything
2:45
you
2:45
need
2:45
to
2:45
be
2:45
successful.
2:46
But
2:47
sometimes
2:47
you
2:47
got
2:47
to
2:47
remind
2:48
yourself
2:48
of
2:49
everything
2:49
you've
2:50
done
2:50
and
2:50
everything
2:50
you've
2:51
accomplished
2:52
and
2:52
all
2:52
those
2:52
goals
2:54
beehives
2:54
that
2:54
you
2:54
have,
2:55
you
2:55
can
2:55
still
2:56
accomplish
2:56
them,
2:56
but
2:57
you've
2:57
got
2:57
to
2:57
believe.
2:58
So
2:58
it's
2:58
a
2:58
big
2:58
mindset
2:59
book.
3:00
I
3:00
travel
3:01
a
3:01
lot
3:01
and
3:01
I
3:02
remember
3:02
listening
3:02
to
3:02
it
3:02
on
3:03
a
3:03
plane.
3:03
I
3:03
got
3:03
off
3:04
the
3:04
plane
3:04
when
3:04
I
3:04
finished
3:05
it
3:05
and
3:05
I
3:05
was
3:05
like,
3:05
I
3:06
am
3:06
a
3:06
badass
3:07
and
3:07
I
3:07
need
3:08
to
3:08
own
3:08
that
3:08
and
3:09
help
3:09
more
3:09
women
3:09
feel
3:10
that
3:10
way.
3:10
So
3:11
that's
3:11
my
3:11
book.
3:12
I
3:12
love
3:12
it.
3:13
You're
3:13
gonna
3:14
help
3:14
create
3:14
all
3:14
kinds
3:15
of
3:15
Badasses
3:16
out
3:16
there.
3:16
Franchising
3:17
badasses.
3:18
Right.
3:18
And
3:19
you
3:19
are
3:19
a
3:19
badass.
3:20
I
3:20
would,
3:20
I
3:20
would
3:20
just
3:21
have
3:21
to
3:21
say,
3:21
and
3:22
I
3:22
love
3:22
that
3:23
message
3:23
that
3:24
sometimes
3:26
we
3:26
as
3:26
women
3:27
in
3:27
particular
3:28
forget
3:28
is
3:29
that
3:29
we
3:29
already
3:30
have
3:30
everything
3:30
we
3:31
need.
3:31
Right.
3:33
Yeah,
3:33
we
3:33
do.
3:34
We
3:34
have
3:34
this
3:35
well
3:35
within
3:35
us
3:36
that
3:36
we
3:36
can
3:36
lean
3:36
on.
3:37
So
3:37
that's,
3:37
that's
3:37
great.
3:38
You
3:38
are
3:38
a
3:38
badass.
3:39
Be
3:39
sure
3:39
to
3:40
pick
3:40
that
3:40
up,
3:41
listeners
3:41
to.
3:42
To
3:42
inspire
3:43
you
3:43
to
3:44
run
3:44
through
3:44
walls,
3:45
which
3:45
of
3:45
course,
3:46
when
3:46
you're
3:46
building
3:46
a
3:46
business,
3:47
or
3:47
a
3:47
lot
3:48
of
3:48
walls
3:48
that
3:49
need
3:49
running
3:49
through,
3:49
for
3:50
sure.
3:51
So
3:51
tell
3:51
us,
3:52
Brittany,
3:53
how
3:53
you
3:54
got
3:54
into
3:54
the
3:54
business
3:55
of
3:55
franchising
3:57
and
3:57
what
3:58
is
3:58
it
3:59
about
3:59
this
4:00
model
4:01
that
4:01
has
4:01
captured
4:02
you,
4:03
compelled
4:03
you,
4:03
and
4:04
kept
4:04
you
4:05
so
4:05
alive
4:06
and
4:06
focused
4:07
over
4:07
these
4:08
years?
4:09
Yeah.
4:10
So
4:10
I'll
4:11
take
4:11
you
4:11
back
4:11
to
4:12
2010.
4:13
I
4:14
graduated
4:14
business
4:14
school
4:15
in
4:15
2009,
4:16
and
4:16
for
4:16
many
4:17
listeners
4:17
who
4:17
probably
4:18
remember
4:18
that
4:18
time,
4:18
it
4:19
was
4:19
not
4:19
a
4:19
great
4:19
time
4:19
to
4:20
be
4:20
looking
4:20
for
4:20
a
4:20
corporate
4:21
job.
4:21
So
4:22
I
4:22
did
4:22
what
4:23
I
4:23
joke
4:23
anyone
4:24
would
4:24
do,
4:24
but
4:24
actually,
4:25
years
4:25
later
4:26
realized
4:26
not
4:26
many
4:26
people
4:27
would
4:27
do,
4:27
started
4:28
a
4:28
business.
4:28
I
4:28
had
4:29
been
4:29
in
4:29
business
4:29
school.
4:29
I
4:30
had
4:30
created
4:30
business
4:30
plans.
4:31
I
4:31
felt
4:31
like,
4:31
okay,
4:32
if
4:32
I'm
4:32
not
4:33
finding
4:33
a
4:33
job,
4:33
that'll
4:34
be
4:34
the
4:34
next
4:34
best
4:34
thing.
4:35
I
4:35
had
4:35
worked
4:35
in
4:36
retail
4:37
all
4:37
through
4:37
college.
4:38
Kind
4:39
of
4:39
felt
4:39
like,
4:39
wow,
4:39
if
4:39
I
4:39
start
4:40
a
4:40
retail
4:40
store,
4:40
I
4:40
can,
4:41
I
4:41
can
4:41
shop
4:41
for
4:41
a
4:42
living.
4:42
How
4:42
great
4:42
does
4:42
that
4:43
sound?
4:43
But
4:44
I
4:44
did
4:44
a
4:44
lot
4:44
of
4:44
research
4:45
and
4:45
I
4:45
landed
4:46
on
4:46
starting
4:46
a
4:47
retail
4:47
boutique
4:47
in
4:48
downtown
4:48
Denver
4:48
that
4:49
specialize
4:49
in
4:49
gifts.
4:50
Because
4:50
downtown
4:50
Denver
4:51
is
4:51
a
4:51
huge
4:52
business
4:52
center.
4:52
It's
4:52
where
4:52
all
4:53
the
4:53
law
4:53
firms
4:53
and
4:53
oil
4:54
and
4:54
gas
4:54
companies
4:54
are.
4:55
But
4:55
there
4:55
were
4:56
no
4:56
hallmarks,
4:56
no
4:56
gift
4:57
stores,
4:57
nowhere
4:57
to
4:57
buy
4:58
your
4:58
coworker
4:59
a
4:59
card
5:00
or
5:00
a
5:00
baby
5:00
gift.
5:01
I
5:01
enlisted
5:01
the
5:02
help
5:02
of
5:02
a
5:02
friend
5:02
who
5:03
was
5:03
also
5:03
looking
5:03
for
5:04
a
5:04
job
5:04
at
5:04
the
5:05
time.
5:05
We
5:05
came
5:05
together
5:06
and
5:06
created
5:07
what
5:07
I
5:07
believe
5:08
was
5:08
an
5:08
amazing
5:08
gift
5:09
boutique.
5:09
We
5:09
had
5:09
baby
5:10
gifts,
5:10
jewelry,
5:10
candles,
5:11
all
5:11
the
5:11
above.
5:12
It
5:12
was
5:13
so
5:13
fun.
5:13
I
5:13
literally
5:14
did
5:14
fulfill
5:14
that
5:14
dream
5:15
of
5:15
shopping
5:15
for
5:15
a
5:15
living.
5:16
I
5:16
went
5:16
to
5:16
market
5:16
in
5:17
Atlanta,
5:17
New
5:17
York
5:18
and
5:18
la,
5:19
and
5:19
it
5:20
was
5:20
amazing.
5:21
Until
5:21
it
5:22
wasn't.
5:22
I
5:22
basically
5:23
experienced
5:24
every
5:25
messy
5:26
entrepreneur
5:27
thing
5:28
you
5:28
could
5:28
experience
5:29
in
5:29
less
5:30
than
5:30
a
5:30
year.
5:30
We
5:31
opened
5:31
in
5:31
December,
5:32
which
5:32
started
5:32
off
5:32
great.
5:32
But
5:33
then
5:33
on
5:33
New
5:33
Year's
5:33
Eve,
5:34
there
5:34
was
5:34
a
5:34
nightclub
5:35
above
5:35
us
5:35
and
5:36
they
5:36
flooded
5:37
our
5:37
store.
5:37
It
5:38
happened
5:38
a
5:38
few
5:38
more
5:39
times.
5:40
I
5:40
was
5:41
all
5:41
in.
5:41
I
5:42
wanted
5:42
to
5:42
move
5:42
our
5:42
store
5:43
to
5:43
another
5:43
neighborhood.
5:44
But
5:44
my
5:45
other
5:45
messy
5:45
business
5:46
life
5:46
lesson
5:46
was
5:47
sometimes
5:47
friendship
5:47
and
5:48
business
5:48
don't
5:49
mix.
5:49
And
5:49
sometimes
5:49
it
5:50
can
5:50
work.
5:51
For
5:51
me,
5:51
it
5:51
didn't.
5:52
We
5:52
are
5:52
friends
5:53
today,
5:53
but
5:54
at
5:54
the
5:54
time
5:55
that
5:55
was
5:55
a
5:55
texting
5:55
thing
5:56
in
5:56
our
5:56
relationship
5:57
and
5:57
we
5:57
closed
5:57
the
5:58
store.
5:58
It
5:58
was
5:58
a
5:59
really
5:59
tough,
5:59
heartbreaking
6:00
decision
6:00
at
6:01
the
6:01
time.
6:01
But
6:02
later
6:03
have
6:03
talked
6:03
to
6:03
people
6:04
like
6:04
you
6:04
and
6:04
other
6:04
female
6:05
entrepreneurs
6:05
and
6:05
realized
6:06
that
6:06
it's
6:06
a
6:07
really
6:07
good
6:07
lesson,
6:07
right?
6:07
There
6:08
are
6:08
no
6:08
failures,
6:09
there
6:09
are
6:09
just
6:10
lessons.
6:10
Right?
6:10
You
6:10
learn
6:11
things,
6:11
so
6:12
learn
6:12
so
6:12
much
6:12
in
6:12
doing
6:13
that.
6:13
I
6:14
fell
6:14
into
6:14
advertising.
6:15
I
6:15
always
6:15
like
6:15
to
6:15
tell
6:15
a
6:16
story
6:16
because
6:16
it's
6:16
funny.
6:17
I
6:17
had
6:17
an
6:17
advertiser
6:18
call
6:18
me
6:18
to
6:19
get
6:19
my
6:19
store
6:19
to
6:19
advertise
6:20
with
6:20
them
6:20
and
6:21
I
6:21
said,
6:21
well,
6:21
I'm
6:21
closing.
6:23
And
6:23
then
6:24
they
6:24
started
6:24
chatting
6:25
me
6:25
up
6:25
and
6:26
offered
6:26
me
6:26
a
6:26
job
6:27
to
6:27
sell
6:27
advertising.
6:28
So
6:29
I
6:29
went
6:29
from
6:30
like,
6:30
I
6:30
have
6:30
no
6:30
idea
6:31
what
6:31
I'm
6:31
going
6:31
to
6:31
do
6:31
with
6:31
my
6:32
life,
6:32
everything's
6:33
over
6:33
to
6:33
oh,
6:34
well,
6:34
I
6:34
guess
6:34
I'll
6:34
do
6:34
this.
6:36
And
6:36
I
6:36
sold
6:36
TV
6:37
ads
6:37
on
6:37
screens
6:37
and
6:38
elevators
6:38
through
6:38
the
6:39
Gannett
6:39
company,
6:39
which
6:40
was
6:40
a
6:40
whole
6:41
nother
6:41
way
6:41
to
6:41
cut
6:42
my
6:42
teeth
6:42
in
6:42
sales.
6:43
100
6:43
cold
6:43
call
6:44
the
6:44
day
6:45
and
6:45
after
6:46
that
6:46
is
6:46
when
6:46
I
6:46
fell
6:47
into
6:47
franchising.
6:47
I
6:48
have
6:48
an
6:48
uncle
6:49
who
6:49
is
6:49
doing
6:49
franchise
6:50
consulting.
6:51
There
6:51
was
6:51
a
6:51
service
6:52
brand
6:52
based
6:52
here
6:52
in
6:52
Denver.
6:53
They
6:53
had
6:53
lost
6:53
their
6:54
salesperson.
6:55
And
6:56
I
6:56
went
6:56
into
6:56
interview
6:57
and
6:57
I
6:57
had
6:57
no
6:57
franchising
6:58
experience,
6:58
but
6:59
I
6:59
had
6:59
sales
6:59
experience
6:59
and
7:00
I
7:00
had
7:00
owned
7:00
my
7:00
own
7:00
business.
7:01
They
7:01
gave
7:01
me
7:01
a
7:02
shot,
7:03
so
7:03
appreciative
7:04
to
7:04
them
7:04
for
7:04
doing
7:05
that.
7:06
And
7:06
that
7:06
was
7:06
13
7:06
years
7:07
ago.
7:07
I
7:07
have
7:08
spent
7:08
the
7:08
last
7:09
13
7:09
years
7:09
doing
7:10
what
7:10
I
7:10
feel
7:10
is
7:11
the
7:11
next
7:11
best
7:11
thing
7:11
to
7:12
owning
7:12
my
7:12
own
7:12
business,
7:13
which
7:13
is
7:13
helping
7:13
other
7:14
people
7:15
become
7:15
entrepreneurs
7:16
through
7:16
buying
7:17
into
7:18
franchising.
7:18
And
7:19
I
7:19
really
7:19
have
7:19
loved.
7:20
You
7:20
know,
7:20
I
7:20
look
7:21
back
7:21
on
7:21
having
7:21
my
7:21
store
7:22
and
7:22
had
7:23
I
7:23
known
7:24
franchising
7:24
was
7:25
an
7:25
option
7:25
back
7:25
then,
7:26
maybe
7:27
I
7:27
would
7:27
have
7:27
gone
7:28
that
7:28
route.
7:28
And
7:29
so
7:29
for
7:29
people
7:29
out
7:30
there
7:30
that
7:30
want
7:30
the
7:31
freedom,
7:31
flexibility
7:32
of
7:33
being
7:33
a
7:33
business
7:33
owner
7:34
but
7:34
don't
7:34
have
7:34
that
7:35
great
7:35
idea
7:36
or
7:36
maybe
7:36
just
7:37
a
7:37
little
7:37
more
7:38
risk
7:38
averse.
7:38
I
7:38
kind
7:39
of
7:39
like
7:39
to
7:39
joke
7:39
that
7:39
franchising
7:40
is
7:40
like
7:40
entrepreneurship
7:41
light.
7:42
You
7:42
know,
7:42
you're
7:43
still
7:43
doing
7:43
something
7:43
that
7:44
99%
7:45
of
7:45
people
7:45
won't
7:45
do,
7:46
but
7:46
you
7:47
have
7:47
the
7:47
plan,
7:47
the
7:47
playbook,
7:48
a
7:48
franchisor
7:49
and
7:50
a
7:50
network
7:50
of
7:50
franchisees
7:52
to
7:52
connect
7:52
with.
7:53
What
7:53
lights
7:53
me
7:54
up
7:54
about
7:54
it
7:54
the
7:54
most
7:55
is
7:55
it
7:55
can
7:55
really
7:56
be
7:56
a
7:56
beautiful
7:56
thing,
7:58
both
7:58
for
7:58
the
7:58
franchisor,
7:59
which
7:59
I
7:59
know
7:59
we'll
8:00
talk
8:00
about,
8:01
but
8:01
especially
8:02
for
8:02
franchisees
8:03
and
8:03
business
8:03
owners
8:04
that
8:04
want
8:04
their
8:05
own
8:05
business
8:05
but
8:06
want
8:06
that
8:06
plan
8:07
and
8:07
playbook
8:07
to
8:08
follow.
8:08
Oh
8:09
my
8:09
goodness.
8:09
Yeah.
8:10
You
8:10
know,
8:10
and
8:11
just
8:11
pivoting
8:12
for
8:12
a
8:12
moment,
8:12
I'm
8:12
going
8:13
to
8:13
speak
8:13
directly
8:13
to
8:13
our
8:14
listeners.
8:15
The
8:15
reason
8:16
I
8:16
wanted
8:16
Britney
8:16
to
8:17
come
8:17
on
8:17
is
8:17
because
8:18
Franchising
8:19
can
8:19
be
8:20
such
8:20
a
8:20
wonderful
8:21
option.
8:22
Both
8:22
if
8:23
you
8:23
are
8:24
feeling
8:24
like
8:25
the
8:25
business
8:26
you're
8:26
in
8:26
isn't
8:26
quite
8:27
right
8:27
and
8:27
you
8:28
want
8:28
more
8:28
support
8:28
and
8:29
structure.
8:29
A
8:30
great
8:30
way
8:31
to,
8:31
you
8:31
know,
8:31
a
8:32
great
8:32
business
8:32
model
8:33
is
8:33
to
8:34
go
8:34
become
8:34
a
8:34
franchisee.
8:36
I
8:36
had
8:36
shared
8:37
with
8:37
Brittany
8:37
that
8:37
I
8:38
was
8:38
a
8:38
franchisee
8:39
for
8:40
a
8:40
very
8:40
short
8:40
time
8:41
with
8:41
a
8:41
haircutting
8:42
franchise
8:43
and
8:44
decided
8:44
it
8:44
was
8:45
not
8:45
ultimately
8:45
for
8:46
me,
8:46
but
8:46
what
8:46
I
8:46
loved
8:47
about
8:47
it
8:48
was
8:49
how
8:49
you
8:50
immediately
8:51
are
8:51
a
8:51
part
8:51
of
8:51
a
8:51
community.
8:52
You
8:52
say,
8:52
I'll
8:53
be
8:53
a
8:53
franchisee,
8:54
and
8:54
now
8:54
I'm
8:54
part
8:54
of
8:55
a
8:55
community.
8:55
I
8:55
have
8:56
support.
8:57
And
8:57
then
8:57
you
8:57
don't
8:58
have
8:58
to
8:58
do
8:59
all
8:59
the
8:59
hard
9:00
decisions
9:01
about
9:01
who
9:01
is
9:02
my
9:02
customer,
9:02
what
9:03
is
9:03
my
9:03
message.
9:04
All
9:04
those
9:05
things
9:05
that
9:05
can
9:06
take
9:06
years
9:07
to
9:07
figure
9:07
out.
9:08
And
9:09
this
9:09
is
9:10
already
9:11
been
9:12
fully
9:12
baked
9:13
and
9:13
tested
9:14
and
9:14
utilized
9:15
across
9:16
lots
9:16
of
9:16
different
9:18
people,
9:18
customers,
9:19
locations.
9:20
However,
9:21
the
9:21
franchise
9:22
grows.
9:22
So
9:22
it's
9:23
really
9:23
valuable,
9:24
valuable
9:25
just
9:25
as
9:25
a
9:25
model
9:26
to
9:26
consider,
9:26
to
9:27
buy
9:27
into.
9:28
And
9:28
it's
9:29
also
9:29
for
9:30
lots
9:30
of
9:30
great.
9:31
Lots
9:31
of
9:31
great
9:32
businesses.
9:32
It
9:32
could
9:33
be
9:33
a
9:33
great
9:33
way
9:34
to
9:34
scale.
9:36
So
9:36
that
9:36
is
9:36
why,
9:37
why
9:37
I
9:38
wanted
9:38
so
9:39
much
9:39
for
9:39
Brittany
9:39
to
9:40
come
9:40
on
9:40
and
9:41
tell
9:41
us
9:41
what
9:41
led
9:42
you,
9:42
Brittany,
9:43
to
9:43
become
9:43
a
9:44
partner
9:44
in
9:44
Limitless
9:45
Franchise
9:45
Growth.
9:46
You
9:47
have
9:47
a
9:47
new
9:47
project
9:48
that
9:48
you're
9:48
launching,
9:49
right.
9:49
The
9:49
Females
9:50
in
9:50
Franchising.
9:51
So
9:51
maybe
9:52
tell
9:52
us
9:52
what
9:53
you
9:53
know
9:54
these
9:54
two
9:54
businesses
9:56
and
9:57
your
9:57
role
9:57
in
9:58
each
9:58
of
9:58
them
9:58
and
9:59
how
9:59
these
10:00
two
10:00
entities
10:01
can
10:01
serve
10:02
our
10:02
listeners.
10:04
Yeah.
10:04
And
10:05
they
10:05
really
10:05
are
10:05
interconnected.
10:06
So
10:06
I'm
10:07
excited
10:07
to
10:07
tell
10:07
you
10:08
how
10:08
one
10:08
led
10:08
to
10:08
the
10:09
other.
10:09
You
10:09
had
10:10
mentioned
10:10
that
10:10
I
10:10
spent
10:10
time
10:11
with
10:11
Exponential
10:12
and
10:12
my
10:13
team
10:13
there.
10:14
Some
10:14
of
10:14
us
10:14
have
10:14
worked
10:14
together
10:15
for
10:15
10
10:15
years.
10:15
I
10:16
was
10:16
on
10:16
the
10:16
team
10:16
for
10:17
six
10:17
years.
10:18
And
10:18
I
10:18
feel
10:18
like
10:18
it's
10:19
really
10:19
rare
10:19
in
10:19
business
10:20
when
10:20
you
10:20
find
10:20
people
10:21
that
10:21
you
10:21
truly
10:22
love
10:22
working
10:23
with,
10:23
enjoy
10:24
personally,
10:24
and
10:24
just
10:25
mesh
10:25
and
10:26
gel
10:26
like
10:27
a
10:27
family.
10:27
Our
10:28
CEO
10:29
wanted
10:29
to
10:29
keep
10:29
our
10:29
team
10:30
together
10:30
and
10:30
formed
10:31
Limitless
10:31
Franchise
10:32
Growth
10:32
last
10:33
year.
10:33
When
10:33
Exponential
10:34
shifted
10:34
their
10:34
vision
10:35
of
10:35
how
10:35
they
10:35
wanted
10:36
to
10:36
do
10:36
development,
10:37
they
10:37
were
10:37
really
10:37
focused
10:38
internationally.
10:39
That
10:39
wasn't
10:39
our
10:39
team's
10:40
responsibility.
10:41
So
10:41
our
10:42
CEO
10:42
formed
10:43
Limitless
10:43
Franchise
10:44
Growth.
10:44
Literally
10:44
took
10:45
our
10:45
entire
10:46
team
10:46
that
10:46
had
10:46
been
10:47
together,
10:47
Right.
10:47
Some
10:47
of
10:48
us
10:48
six
10:48
years,
10:48
some
10:48
of
10:49
us
10:49
10
10:49
years.
10:50
We
10:50
said,
10:50
hey,
10:50
we've
10:51
helped
10:51
some
10:51
Exponential
10:52
brands
10:52
go
10:52
from
10:53
one
10:53
location
10:54
to
10:54
102
10:55
locations.
10:56
Club
10:56
Pilates,
10:57
which
10:57
is
10:57
probably
10:57
going
10:57
to
10:57
be
10:57
the
10:58
brand
10:58
that
10:58
most
10:58
people
10:58
are
10:59
familiar
10:59
with,
10:59
went
11:00
from
11:00
23
11:01
locations
11:01
to
11:02
over
11:02
a
11:02
thousand.
11:03
How
11:03
great
11:04
would
11:04
it
11:04
be
11:05
to
11:05
now
11:06
start
11:06
doing
11:06
that
11:06
for
11:07
other
11:07
emerging
11:07
franchises
11:08
and
11:08
help
11:08
them
11:09
grow
11:09
and
11:09
expand
11:10
nationwide?
11:11
Because
11:11
we
11:11
have
11:11
a
11:11
great
11:11
network
11:12
with
11:12
consultants
11:13
who
11:13
work
11:14
with
11:14
Candidates
11:14
interested
11:15
in
11:15
buying
11:15
franchises.
11:16
Right
11:17
now,
11:17
we
11:17
have
11:17
four
11:17
amazing
11:18
brands
11:19
underneath
11:19
our
11:20
umbrella.
11:20
We're
11:20
adding
11:21
to
11:21
it
11:21
and
11:22
really
11:22
become
11:23
their
11:23
franchise
11:24
sales
11:24
development
11:25
awarding
11:26
team
11:26
so
11:26
they
11:26
can
11:26
focus
11:27
on
11:27
operations
11:28
and
11:28
supporting
11:28
franchisees.
11:30
We
11:30
focus
11:30
on
11:30
bringing
11:31
on
11:31
the
11:32
right
11:32
franchise
11:32
partners.
11:33
I
11:34
have
11:34
some
11:34
female
11:35
coworkers
11:35
there,
11:36
and
11:36
I
11:37
will
11:37
say
11:37
this
11:38
is
11:38
not
11:38
to
11:38
knock
11:38
men,
11:39
but
11:39
when
11:39
I
11:39
got
11:39
into
11:39
franchising,
11:40
I
11:41
was
11:41
one
11:41
of
11:41
the
11:41
only
11:42
female
11:43
salespeople.
11:43
I
11:43
would
11:44
go
11:44
to
11:44
conferences
11:45
and
11:45
people
11:45
would
11:45
think
11:46
I
11:46
was
11:46
the
11:46
receptionist
11:47
or
11:47
assistant
11:48
to
11:48
my
11:48
boss.
11:49
And
11:49
so,
11:50
you
11:50
know,
11:50
which,
11:50
you
11:51
know,
11:51
fine,
11:51
but.
11:51
And
11:52
it's
11:52
gotten
11:52
a
11:52
lot
11:52
better.
11:53
And
11:53
there
11:53
are
11:54
more
11:54
women
11:54
entering
11:55
the
11:55
industry.
11:55
But
11:55
I
11:56
have
11:56
loved
11:56
having
11:57
these
11:57
women
11:58
that
11:58
I've
11:58
worked
11:58
with
11:59
for
11:59
the
11:59
last
11:59
six
11:59
years
12:00
to
12:00
call
12:00
and
12:00
talk
12:01
through
12:01
things.
12:02
And
12:02
I
12:02
realized
12:03
that
12:03
as
12:04
women,
12:04
right,
12:04
we
12:05
seek
12:05
out
12:05
community
12:06
like
12:06
we
12:06
are
12:07
naturally
12:08
right.
12:08
So
12:08
drawn
12:08
to
12:09
each
12:09
other
12:09
as
12:09
humans
12:10
or
12:10
tribal
12:10
creatures.
12:11
But
12:11
as
12:11
women
12:12
especially,
12:12
community
12:13
is
12:13
important
12:13
to
12:14
us.
12:14
And
12:15
there
12:15
are
12:15
amazing
12:16
communities
12:17
for
12:17
women
12:17
executives
12:18
and
12:19
women
12:19
entrepreneurs,
12:20
but
12:21
neither
12:21
of
12:21
those
12:21
feels
12:22
like
12:22
the
12:22
right
12:22
fit
12:23
when
12:23
you
12:23
work
12:23
in
12:23
franchising
12:24
or
12:24
you
12:24
own
12:25
a
12:25
franchise.
12:26
And
12:26
so
12:26
kind
12:27
of
12:27
my
12:27
ladies
12:28
that
12:28
I
12:28
work
12:28
with
12:28
now
12:29
inspired
12:29
me
12:29
a
12:30
little
12:30
bit.
12:30
I
12:30
joined
12:31
some
12:31
female
12:32
networking
12:32
groups,
12:33
how
12:33
we
12:33
met,
12:34
and
12:34
I
12:34
realized
12:34
that
12:35
while
12:35
they're
12:35
amazing
12:36
and
12:36
they're
12:36
doing
12:36
all
12:36
the
12:37
things
12:37
that
12:37
I
12:37
want
12:37
to
12:38
do,
12:38
they're
12:39
not
12:39
tailored
12:39
to
12:39
these
12:40
unique
12:40
nuances
12:40
that
12:41
exist
12:41
in
12:41
franchising,
12:42
whether
12:42
you're
12:43
an
12:43
executive
12:44
or
12:44
a
12:44
franchise
12:45
owner.
12:45
So
12:46
my
12:46
coworkers
12:47
kind
12:47
of
12:47
inspired
12:48
me
12:48
to
12:48
start
12:48
Females
12:49
and
12:49
Franchising,
12:50
which
12:50
is
12:50
going
12:50
to
12:50
be
12:51
an
12:51
online
12:52
members
12:52
only
12:53
social
12:54
networking
12:54
platform.
12:55
We're
12:56
going
12:56
to
12:56
start
12:56
opening
12:57
it
12:57
up
12:57
to
12:57
women
12:58
that
12:58
work
12:58
in
12:58
franchising,
12:59
our
12:59
franchise
13:00
consultants
13:01
or
13:01
our
13:02
vendors.
13:02
Eventually
13:03
we're
13:03
going
13:03
to
13:03
have
13:04
a
13:04
cohort
13:04
for
13:05
female
13:05
franchisees
13:06
where
13:06
they
13:06
would
13:06
be
13:06
able
13:07
to
13:07
connect
13:07
with
13:07
other
13:08
female
13:08
franchise
13:09
owners
13:09
and
13:10
also
13:10
an
13:10
incubator
13:11
for
13:12
female
13:12
founders,
13:13
as
13:13
we've
13:13
discussed.
13:13
So
13:14
I
13:14
can
13:14
help
13:14
some
13:15
of
13:15
these
13:15
women
13:15
that
13:15
I've
13:16
met
13:16
along
13:16
my
13:17
journey
13:17
with
13:17
LFG
13:19
who
13:19
are
13:19
not
13:20
ready
13:20
for
13:20
my
13:20
team
13:21
but
13:21
need
13:22
some
13:22
guidance
13:23
around.
13:23
A,
13:24
what
13:25
does
13:25
it
13:25
take
13:25
to
13:25
franchise
13:26
your
13:26
business?
13:27
B,
13:27
are
13:27
you
13:28
ready?
13:29
You
13:30
know,
13:30
see
13:30
it?
13:31
Is
13:31
it
13:31
truly
13:32
what
13:32
you
13:32
want?
13:32
And
13:33
I
13:33
think
13:33
that's
13:33
the
13:33
conversation
13:34
that's
13:34
not
13:34
quite
13:34
happening
13:35
enough,
13:36
especially
13:36
for
13:36
female
13:37
founders.
13:37
Did
13:37
you
13:38
even
13:38
know
13:38
this
13:38
was
13:38
an
13:38
option
13:39
for
13:39
scale
13:40
versus
13:40
you
13:40
investing
13:41
or
13:41
taking
13:41
on
13:41
investors?
13:43
What
13:43
should
13:43
you
13:44
consider?
13:44
Right.
13:44
What
13:45
do
13:45
you.
13:45
What
13:45
do
13:45
you
13:45
need
13:45
to
13:45
have?
13:46
What
13:46
makes
13:47
for
13:47
a
13:47
good
13:48
franchisable
13:49
business?
13:50
Yeah,
13:50
no,
13:51
that's.
13:51
That's.
13:51
So
13:51
we're
13:52
going
13:52
to
13:52
unpack
13:52
a
13:52
lot
13:52
of
13:52
that.
13:53
So,
13:53
all
13:53
right,
13:54
so
13:54
first
13:54
of
13:54
all,
13:55
just
13:55
for
13:55
definition
13:56
sake,
13:56
what
13:57
is
13:57
a
13:57
franchise?
13:58
What's
13:58
a
13:59
franchisee
13:59
and
14:00
what's
14:00
a
14:00
franchisor?
14:02
Yeah.
14:02
So
14:03
I
14:03
always
14:03
like
14:03
to
14:03
share
14:03
this
14:04
because
14:04
I
14:04
think
14:04
people
14:04
get
14:05
confused
14:05
between
14:06
licensing
14:06
and
14:07
franchising.
14:07
And
14:08
that's
14:08
a
14:08
good
14:08
way
14:09
to,
14:09
to
14:09
differentiate
14:10
licensed
14:10
businesses.
14:12
There
14:12
are
14:12
tons
14:12
of
14:12
them
14:12
in
14:13
the
14:13
US
14:13
today.
14:13
But
14:14
basically
14:14
you're
14:14
buying
14:15
the
14:16
IPO
14:16
and,
14:17
or
14:17
excuse
14:17
me,
14:17
the
14:18
IP
14:18
and
14:19
the
14:19
name
14:19
and
14:19
then
14:19
you
14:20
get
14:20
to
14:20
run
14:20
it
14:20
however
14:21
you
14:21
want.
14:22
When
14:22
you
14:22
buy
14:22
into
14:23
a
14:23
franchise,
14:23
as
14:24
we've
14:24
talked
14:24
and
14:24
you
14:25
experience
14:25
for
14:25
a
14:26
short
14:26
period
14:26
of
14:26
time
14:26
with
14:26
that
14:27
hair
14:27
care
14:27
brand,
14:27
right,
14:28
you
14:28
get
14:28
everything.
14:29
You
14:29
get
14:30
the
14:30
ip,
14:31
you
14:31
get
14:32
support,
14:32
you
14:32
get
14:33
the
14:33
plan,
14:33
you
14:33
get
14:34
help.
14:34
If
14:34
it's
14:34
brick
14:34
and
14:34
mortar
14:35
and
14:35
finding
14:35
your
14:36
real
14:36
estate
14:37
if
14:37
it's
14:37
not,
14:37
you
14:38
can
14:38
run
14:38
it
14:38
from
14:38
home.
14:39
Staffing,
14:40
marketing,
14:40
sales,
14:41
operations.
14:41
I
14:42
mean
14:42
literally
14:42
sort
14:43
of
14:43
the
14:43
follow
14:44
the
14:44
bouncing
14:44
ball
14:45
and
14:46
that
14:46
network
14:46
of
14:46
other
14:47
franchisees
14:47
to
14:48
connect
14:48
with
14:48
a
14:49
lot
14:49
of
14:49
franchisors.
14:50
You
14:50
know,
14:50
run
14:51
training
14:51
not
14:51
only
14:52
for
14:52
you,
14:52
the
14:52
owner,
14:53
but
14:53
all
14:53
of
14:53
your
14:54
staff
14:54
members.
14:55
Not
14:55
only
14:55
do
14:55
they
14:55
help
14:55
you
14:55
find
14:56
them,
14:56
they
14:56
train
14:56
them.
14:57
I
14:57
mean
14:57
you're
14:57
getting
14:58
everything.
14:58
And
14:59
it's
14:59
why
14:59
the
15:00
franchise
15:00
fee
15:00
you
15:00
pay
15:01
to
15:01
buy
15:01
into
15:01
that
15:02
is
15:03
usually
15:03
somewhere
15:04
in
15:04
the
15:04
40
15:04
to
15:04
maybe
15:05
70k
15:06
range.
15:07
Your
15:07
total
15:08
initial
15:08
investment,
15:09
huge
15:09
spectrum
15:10
there
15:10
of
15:10
are
15:11
you
15:11
home
15:11
based
15:11
service,
15:12
are
15:12
you
15:12
expensive?
15:13
Brick
15:13
and
15:13
mortar,
15:14
but
15:14
over
15:15
time
15:15
you
15:15
pay
15:16
a
15:16
royalty.
15:16
Now
15:17
some
15:17
licensing
15:18
options
15:18
have
15:18
a
15:18
royalty,
15:19
but
15:20
franchising
15:20
is
15:20
always
15:21
going
15:21
to
15:21
have
15:21
a
15:21
royalty
15:21
because
15:22
there's
15:22
just
15:22
no
15:22
way
15:23
for
15:23
a
15:23
franchisor
15:24
to
15:24
charge
15:25
you
15:25
up
15:25
front.
15:26
And
15:26
that's
15:27
it.
15:27
Everything
15:28
that
15:28
you
15:28
get
15:28
from
15:28
them.
15:29
Yeah,
15:29
no,
15:30
you're
15:30
getting
15:31
a
15:31
lot
15:32
like
15:32
you
15:32
said,
15:32
right.
15:33
We
15:33
kind
15:33
of
15:34
joke,
15:34
right?
15:35
True
15:35
entrepreneurs
15:36
want
15:36
to
15:37
reinvent
15:37
the
15:37
wheel.
15:37
They
15:38
want
15:38
to
15:38
have
15:38
control
15:39
of
15:39
everything.
15:41
My
15:41
entrepreneurial
15:42
light.
15:42
People
15:42
that
15:43
are
15:43
interested
15:43
in
15:43
a
15:43
franchise
15:44
still
15:44
want
15:45
to
15:45
be
15:45
in
15:45
control
15:45
and
15:45
be
15:46
a
15:46
business
15:46
owner,
15:47
but
15:47
they
15:47
want
15:47
the
15:48
plan,
15:48
the
15:48
playbook.
15:49
We
15:49
like
15:49
to
15:49
say
15:50
you're
15:50
in
15:50
business
15:50
for
15:50
yourself,
15:51
but
15:51
you're
15:51
not
15:52
by
15:52
yourself
15:53
because,
15:53
oh,
15:53
I
15:53
love
15:53
that.
15:54
Entrepreneurship
15:55
can
15:55
be
15:55
very
15:55
lonely
15:56
as
15:57
we
15:57
can
15:57
both
15:57
relate
15:58
to.
15:59
So
15:59
when
15:59
I
15:59
explored
16:00
franchising
16:01
and
16:01
this
16:01
was
16:01
probably
16:02
almost
16:03
20
16:03
years
16:03
ago,
16:04
I
16:05
was
16:05
shocked
16:06
by
16:06
how
16:07
many
16:07
different
16:08
kinds
16:09
of
16:09
franchises
16:10
exist.
16:11
Right.
16:11
You
16:11
get
16:12
in
16:12
your
16:12
head
16:12
like,
16:13
oh,
16:14
Subway,
16:14
tell
16:15
us,
16:15
Brittany,
16:16
about
16:16
sort
16:17
of
16:17
give
16:17
us
16:17
the
16:18
big
16:18
wide
16:19
vision
16:19
of
16:20
what
16:20
kinds
16:21
of
16:21
businesses
16:22
could
16:22
be
16:22
a
16:23
franchise
16:24
or
16:24
are.
16:25
Yeah,
16:25
and
16:26
I'll
16:26
hit
16:26
you
16:26
with
16:26
a
16:26
few
16:26
stats
16:27
too
16:27
because
16:27
I
16:27
think
16:27
it's
16:28
super
16:28
interesting.
16:28
I've
16:29
looked
16:29
this
16:29
up.
16:29
Most
16:29
recently,
16:30
I
16:30
want
16:30
to
16:30
say
16:31
this
16:31
might
16:31
be
16:32
as
16:32
of
16:32
the
16:32
end
16:32
of
16:32
23,
16:33
but
16:34
there
16:34
are
16:34
over
16:35
800,000
16:36
individual
16:37
franchise
16:38
businesses
16:38
in
16:39
the
16:39
U.S.
16:39
think
16:39
about
16:40
your
16:40
question
16:41
of
16:41
like,
16:41
these
16:41
are
16:42
franchisees
16:42
and
16:43
someone
16:43
might
16:43
own
16:44
multiples.
16:45
There
16:45
are
16:46
right
16:46
now
16:46
about
16:47
3,000,
16:47
maybe
16:48
just
16:48
shy
16:48
of
16:48
4,000
16:49
actual
16:50
franchised
16:51
businesses.
16:51
So
16:51
these
16:51
are
16:52
going
16:52
to
16:52
be
16:52
the
16:52
franchisors.
16:53
These
16:53
are
16:53
the
16:53
people
16:53
that
16:54
you,
16:54
the
16:54
prospective
16:55
franchisee,
16:56
are
16:56
eventually
16:56
franchise
16:56
buyer,
16:57
buy
16:58
from.
16:59
So
16:59
it's,
16:59
it's
17:00
a
17:00
good
17:00
portion
17:01
of
17:01
the
17:01
GDP
17:01
in
17:02
America.
17:02
It's
17:02
kind
17:02
of
17:03
a
17:03
joke.
17:03
If
17:03
you
17:04
go
17:04
out
17:04
and
17:04
drive
17:05
around
17:05
your
17:05
town
17:05
or
17:06
go
17:06
to
17:06
dinner
17:07
at
17:07
your
17:08
favorite
17:08
restaurant,
17:09
look
17:09
it
17:09
up,
17:09
it
17:09
might
17:09
be
17:10
a
17:10
franchise.
17:10
I
17:10
want
17:11
to
17:11
say
17:11
there's
17:11
a
17:11
stat
17:11
one
17:12
in
17:12
seven
17:12
or
17:13
eight
17:13
businesses
17:14
today
17:15
is
17:15
a
17:15
franchise.
17:15
So
17:16
it's
17:16
a
17:16
big
17:16
industry.
17:17
You
17:17
could
17:17
own
17:17
a
17:18
grill
17:18
cleaning
17:19
franchise.
17:19
You
17:19
could
17:20
own
17:20
a
17:20
fitness,
17:21
like,
17:21
you
17:21
know,
17:21
the,
17:22
with
17:22
the
17:22
food
17:22
that,
17:22
all
17:23
of
17:23
that.
17:23
Pet
17:24
care,
17:24
child
17:24
care,
17:25
home
17:26
services.
17:27
Millennials
17:27
are
17:28
not
17:28
very
17:28
handy.
17:29
So
17:29
home
17:30
service
17:30
is
17:30
booming
17:31
right
17:31
now.
17:32
I
17:32
paid
17:32
someone
17:33
to
17:33
hang
17:33
all
17:33
the
17:33
pictures
17:34
in
17:34
my
17:34
house
17:34
because
17:35
I
17:35
wanted
17:35
it
17:35
done
17:35
right.
17:36
There's
17:37
a
17:37
franchise
17:37
for
17:37
that.
17:38
So
17:38
it's
17:38
kind
17:38
of,
17:39
you
17:40
know,
17:40
it's
17:40
so
17:41
wide.
17:41
And
17:42
I
17:42
will
17:42
also
17:42
say,
17:43
as
17:43
people
17:43
think
17:44
about
17:44
investing
17:45
in
17:45
a
17:45
franchise,
17:46
those
17:47
consultants
17:47
that
17:48
I
17:48
mentioned,
17:49
I
17:49
would
17:50
never
17:50
recommend
17:50
someone
17:51
look
17:51
at
17:51
a
17:51
franchise
17:51
without
17:52
a
17:52
franchise
17:52
consultant.
17:53
They
17:53
will
17:54
be
17:54
like
17:54
your
17:54
real
17:54
estate
17:55
agent.
17:55
They
17:56
will
17:56
vet
17:56
you,
17:57
they
17:57
will
17:57
bring
17:57
you
17:58
vetted
17:58
options.
17:59
They
17:59
will
17:59
hold
17:59
your
18:00
hand
18:00
through
18:00
the
18:00
process,
18:01
and
18:01
it
18:01
doesn't
18:02
cost
18:02
you
18:02
anything
18:02
to
18:03
work
18:03
with
18:03
them.
18:03
And
18:03
those
18:04
are
18:04
going
18:04
to
18:04
be
18:04
people
18:04
that
18:05
will
18:05
be
18:05
part
18:05
of
18:05
females
18:06
and
18:06
franchising.
18:06
So
18:07
if
18:07
there
18:07
are
18:07
listeners
18:08
wanting
18:08
to
18:09
go
18:09
down
18:09
that
18:09
path,
18:09
either
18:10
research
18:10
that
18:10
on
18:10
your
18:11
own
18:11
and
18:11
find
18:11
a
18:11
franchise
18:12
consultant,
18:13
or
18:13
you
18:13
can
18:13
reach
18:13
out
18:14
to
18:14
us
18:14
and
18:14
we
18:14
can
18:14
help
18:15
you
18:15
get
18:15
connected
18:15
with
18:16
one.
18:17
Yeah,
18:17
I,
18:17
I
18:17
agree
18:18
with
18:18
that.
18:18
So
18:19
I
18:19
worked
18:20
with
18:20
a
18:20
franchise
18:20
consultant,
18:21
and
18:22
this
18:22
is
18:22
where
18:23
I
18:23
was
18:23
just
18:23
blown
18:23
away.
18:24
We
18:24
looked
18:25
at
18:25
all
18:25
different
18:25
kinds
18:26
of
18:26
business
18:26
models
18:27
and
18:28
ultimately
18:29
chose
18:29
hair
18:29
care
18:30
for
18:30
a
18:31
variety
18:31
of
18:31
reasons
18:32
at
18:32
the
18:32
time.
18:33
And
18:33
it
18:34
was,
18:35
we
18:35
talked
18:36
to,
18:36
I
18:36
want
18:36
to
18:36
say
18:36
I
18:37
talked
18:37
to
18:37
at
18:37
least
18:37
eight
18:37
or
18:38
nine
18:38
different
18:38
franchise
18:40
companies.
18:41
Potential
18:41
business
18:42
investments.
18:43
In
18:43
the
18:43
end,
18:43
a
18:44
franchise
18:44
consultant
18:45
gets
18:45
paid
18:46
by
18:46
the
18:46
franchisor,
18:47
so
18:48
they
18:48
get
18:48
a
18:49
cut
18:49
of
18:50
whatever
18:50
you
18:51
pay
18:51
to
18:51
buy
18:51
in.
18:52
So
18:52
that's
18:52
how
18:52
they
18:52
get
18:53
paid.
18:53
Doesn't
18:53
cost
18:54
you
18:54
anything.
18:54
You
18:54
can
18:54
meet
18:55
with
18:55
them
18:55
and
18:55
find
18:55
out
18:56
about
18:56
it.
18:56
Once
18:57
you
18:57
become
18:57
a
18:57
franchisee,
18:58
you
18:58
get
18:59
brought
18:59
into
18:59
this
19:00
world
19:00
of
19:00
their
19:01
systems,
19:01
their
19:02
processes,
19:03
you
19:03
know,
19:03
their
19:03
signage.
19:04
You
19:05
do
19:05
not
19:05
have
19:05
to
19:05
do
19:06
any
19:06
of
19:06
those
19:07
very
19:08
costly.
19:09
Oftentimes
19:10
we
19:10
make
19:11
decisions
19:12
based
19:12
on
19:12
our
19:12
own
19:12
desires,
19:13
whereas
19:13
this
19:13
is
19:14
based
19:14
on
19:14
what
19:15
really
19:15
works
19:15
from
19:15
consumers.
19:16
There,
19:17
it's
19:17
been
19:17
tested
19:18
and
19:18
trialed.
19:18
The
19:18
color
19:19
is
19:19
right,
19:19
the
19:19
font
19:20
is
19:20
right,
19:20
the
19:20
message
19:21
is
19:21
right.
19:22
It
19:22
really
19:22
is
19:22
extraordinary.
19:24
So
19:24
tell
19:25
us
19:25
then,
19:26
for
19:27
our
19:27
listeners
19:28
who
19:28
are
19:28
visionary
19:29
women
19:29
considering
19:30
growth
19:30
options,
19:31
how
19:32
might
19:32
this
19:33
business
19:33
model
19:34
work
19:34
for
19:34
a
19:35
woman
19:35
who
19:36
is
19:37
thinking
19:37
about
19:38
franchising
19:39
her
19:39
business?
19:41
I
19:41
always
19:42
like
19:42
to
19:42
start
19:42
with
19:43
a
19:43
few
19:44
main
19:44
things
19:45
that
19:45
you
19:45
know,
19:46
and
19:46
some
19:46
of
19:46
these
19:47
might
19:47
be
19:47
glaring
19:47
and
19:48
obvious,
19:48
but
19:48
I
19:48
feel
19:48
like
19:49
it's
19:49
so
19:49
important
19:49
to
19:50
talk
19:50
about
19:50
them.
19:51
And
19:51
so
19:52
first
19:52
and
19:52
foremost,
19:53
is
19:53
your
19:53
business
19:54
profitable?
19:55
Because
19:55
as
19:55
you
19:56
can
19:56
appreciate
19:56
of
19:56
having
19:57
looked
19:57
at
19:57
the
19:57
8
19:57
or
19:57
9,
19:58
I'm
19:58
sure
19:59
numbers
20:00
were
20:00
a
20:00
big
20:01
thing
20:01
you
20:01
looked
20:01
at.
20:01
I
20:02
usually
20:02
tell
20:02
the
20:03
candidates
20:03
I
20:03
work
20:04
with,
20:04
do
20:04
you
20:05
like
20:05
the
20:05
brand
20:06
and
20:06
is
20:06
it
20:06
something
20:07
you
20:07
can
20:07
get
20:07
behind
20:08
and
20:08
feel
20:09
good
20:09
about
20:09
owning?
20:11
Do
20:11
the
20:11
numbers
20:12
make
20:12
sense?
20:12
Everyone
20:13
has
20:13
different
20:13
ROI
20:14
goals,
20:14
investment
20:15
goals,
20:15
but
20:16
do
20:16
they
20:16
meet
20:17
your
20:17
ROI
20:18
goals
20:18
and
20:18
then
20:18
do
20:19
you
20:19
like
20:19
the
20:19
people
20:19
behind
20:20
it?
20:20
Because
20:21
franchising
20:21
is
20:21
a
20:21
little
20:22
bit
20:22
like
20:22
marriage.
20:22
Most
20:23
franchise
20:23
agreements
20:24
are
20:24
10
20:24
years
20:24
long.
20:25
You
20:25
can
20:25
sell,
20:26
but
20:26
you
20:26
want
20:26
to
20:26
make
20:26
sure,
20:27
right?
20:27
That's
20:27
sort
20:28
of
20:28
my
20:28
trifecta.
20:29
Doesn't
20:30
make
20:30
money.
20:30
Your
20:31
business
20:31
needs
20:31
to
20:31
be
20:32
profitable
20:32
or
20:32
you're
20:32
not
20:33
going
20:33
to
20:33
be
20:33
able
20:33
to
20:33
bring
20:34
franchisees.
20:35
Is
20:35
it
20:35
repeatable?
20:37
Some
20:37
of
20:37
you
20:37
might
20:37
have
20:38
amazing
20:38
businesses,
20:39
but
20:39
if
20:39
it's
20:40
tied
20:40
to
20:40
you,
20:40
it's
20:41
tied
20:41
to
20:41
your
20:42
market,
20:42
it's
20:43
tied
20:43
to
20:43
some
20:43
secret
20:44
sauce
20:44
that
20:44
cannot
20:45
be
20:46
replicated
20:47
elsewhere.
20:48
Your
20:48
business
20:49
might
20:49
not
20:49
be
20:49
right
20:50
for
20:50
franchising.
20:51
So
20:51
is
20:51
it
20:51
repeatable?
20:52
Can
20:52
you
20:53
teach
20:53
other
20:53
people
20:53
to
20:53
do
20:54
it?
20:54
Can
20:54
it
20:54
work?
20:55
If
20:55
you're
20:55
in
20:55
New
20:55
York
20:56
City,
20:57
that
20:57
is
20:57
not
20:57
Main
20:58
street
20:58
usa,
20:58
right?
20:59
So
20:59
can
20:59
it
20:59
work?
21:00
And
21:00
sometimes
21:00
that's
21:01
the
21:01
best,
21:01
best
21:01
path
21:02
to
21:02
go
21:02
down
21:03
is
21:03
can
21:04
you
21:04
open
21:04
your
21:04
business
21:05
in
21:05
another
21:05
market
21:06
where
21:06
you,
21:06
the
21:07
founder,
21:07
are
21:07
not
21:08
and
21:08
see
21:08
success
21:09
and
21:09
that
21:09
would
21:09
tell
21:10
you,
21:10
right?
21:10
Is
21:10
it
21:10
repeatable?
21:11
And
21:11
then
21:12
lastly,
21:12
and
21:12
I
21:13
think
21:13
this
21:13
is
21:13
so
21:14
timely
21:14
today,
21:14
just
21:15
there's
21:15
so
21:15
many
21:16
conversations
21:16
about
21:16
responsible
21:17
franchising
21:18
or
21:18
authenticity,
21:19
right.
21:19
With
21:19
business
21:20
owners
21:20
and
21:20
things
21:21
like
21:21
that.
21:22
I
21:22
believe
21:22
you
21:23
have
21:23
to
21:23
be
21:23
a
21:24
founder
21:24
and
21:25
a
21:25
brand
21:26
that
21:26
people
21:26
want
21:26
to
21:27
follow.
21:27
Your
21:28
brand
21:29
matters,
21:30
you
21:30
as
21:30
a
21:30
founder
21:31
matter.
21:32
People
21:32
want
21:32
to
21:32
buy
21:33
into
21:33
a
21:34
story.
21:34
And
21:35
if
21:35
you
21:35
don't
21:35
have
21:36
a
21:36
story
21:36
or
21:36
you're
21:37
not
21:37
a
21:37
person
21:38
that
21:38
people
21:39
can
21:39
get
21:39
behind,
21:40
maybe
21:41
this
21:41
is
21:41
a
21:41
little
21:41
bit
21:41
of
21:41
tough
21:42
love.
21:43
I've
21:43
seen
21:43
businesses
21:44
that
21:44
are
21:44
good,
21:45
solid
21:45
businesses
21:47
not
21:47
have
21:47
the
21:47
best
21:47
founder
21:48
and
21:49
it
21:49
doesn't
21:50
work.
21:50
It's
21:50
a
21:50
tug
21:51
of
21:51
war.
21:51
So
21:51
those
21:52
would
21:52
be
21:52
my
21:52
three
21:52
big,
21:53
big
21:53
things.
21:53
And
21:54
then
21:54
I
21:54
would
21:54
say
21:54
beyond
21:55
that,
21:56
either
21:56
my
21:56
company
21:57
LFG
21:57
or
21:58
other
21:58
companies
21:58
out
21:59
there,
21:59
I
21:59
would
22:00
say
22:00
find
22:00
someone
22:00
that
22:01
can
22:01
help
22:01
you
22:01
navigate.
22:02
Because
22:03
franchising
22:03
is
22:03
regulated
22:04
by
22:04
the
22:04
Federal
22:04
Trade
22:04
Commission.
22:05
There's
22:06
intricacies
22:07
with,
22:07
right.
22:08
FTC
22:08
law,
22:09
franchise
22:10
law.
22:11
There
22:11
is,
22:11
you
22:12
know,
22:12
a
22:12
lot
22:12
that
22:13
goes
22:13
into
22:14
becoming
22:14
a
22:15
franchise.
22:15
You
22:15
don't
22:16
get
22:16
to
22:16
just
22:16
sell
22:16
in
22:17
every
22:17
state.
22:18
Some
22:18
states
22:18
have
22:19
their
22:19
own
22:19
regulations.
22:20
I
22:20
would
22:21
also
22:21
highly
22:21
recommend
22:23
working
22:23
with
22:24
either
22:24
our
22:24
company
22:25
or
22:25
a
22:25
company
22:25
that
22:26
specializes
22:26
in
22:26
that.
22:27
And
22:27
we
22:27
help
22:27
people
22:28
all
22:28
the
22:28
time
22:28
figure
22:29
out
22:29
is
22:29
this
22:29
the
22:30
right
22:30
time?
22:31
Should
22:31
we
22:31
even
22:32
franchise?
22:32
Right.
22:33
We
22:33
view
22:33
ourselves
22:34
as
22:34
educators
22:34
of
22:35
like
22:35
let's
22:35
help
22:35
people
22:36
understand
22:36
if
22:36
this
22:37
is
22:37
even
22:37
a
22:38
path
22:38
they
22:38
should
22:38
chart
22:38
down,
22:39
let
22:39
alone
22:40
engage
22:40
our
22:40
services.
22:42
Makes
22:42
sense.
22:43
Okay,
22:44
so
22:44
again
22:45
it's
22:45
sort
22:46
of
22:46
stating
22:46
the
22:46
obvious,
22:47
but
22:47
is
22:48
your
22:48
business
22:48
profitable?
22:49
Nobody's
22:50
going
22:50
to
22:50
want
22:50
to
22:50
replicate
22:51
your
22:51
business
22:51
if
22:52
it's
22:52
not
22:52
profitable.
22:53
And
22:53
I
22:53
do
22:54
remember
22:54
going
22:55
through
22:55
those
22:56
numbers
22:56
and
22:57
getting
22:57
a
22:57
sense
22:58
of
22:59
when
22:59
you,
22:59
when
23:00
you
23:00
sit
23:00
down
23:00
with
23:00
that
23:01
franchise
23:01
consultant,
23:02
they
23:02
give
23:03
you
23:03
a
23:03
lot
23:03
of
23:03
data
23:04
about
23:05
each
23:05
one
23:06
of
23:06
the
23:07
options
23:07
you
23:07
could
23:07
invest
23:08
in.
23:08
They'll
23:08
tell
23:09
you
23:09
things
23:09
like
23:09
how
23:10
much
23:10
does
23:10
it
23:10
cost
23:11
in
23:12
total
23:12
to
23:12
get
23:12
up
23:12
and
23:13
running
23:13
your
23:14
franchise
23:14
fee
23:14
plus
23:15
whatever
23:15
else
23:15
you
23:16
need
23:16
to
23:16
get
23:16
and
23:16
buy,
23:17
or
23:17
if
23:17
you
23:17
need
23:17
to
23:17
do
23:17
a
23:18
build
23:18
out
23:18
or
23:19
find
23:19
space.
23:19
And
23:20
then
23:20
they'll
23:20
also
23:21
tell
23:21
you
23:21
like,
23:22
what
23:22
is
23:22
the
23:23
average?
23:23
Like
23:23
what
23:24
do
23:24
people,
23:24
what's
23:25
the
23:25
top
23:25
line
23:25
average?
23:26
You
23:26
know,
23:26
what's
23:27
the,
23:27
then
23:27
of
23:28
course,
23:28
what's
23:28
the
23:29
royalty
23:29
that
23:29
you're
23:29
going
23:29
to
23:30
pay?
23:31
And
23:31
you
23:31
know,
23:31
what
23:31
can
23:32
you
23:32
expect
23:32
from,
23:33
you
23:33
know,
23:33
if
23:33
it's
23:34
a
23:34
storefront,
23:34
from
23:35
each
23:35
storefront,
23:36
what,
23:36
what
23:36
can
23:36
you
23:36
expect
23:37
to
23:37
generate
23:38
in
23:38
terms
23:38
of
23:39
cash
23:39
flow?
23:40
And
23:40
so
23:41
you
23:41
can't
23:41
really
23:41
say
23:42
that
23:42
you're
23:42
profitable,
23:43
you're
23:44
not.
23:44
Right.
23:44
Like
23:44
you
23:45
have
23:45
to
23:45
have
23:45
real
23:45
data,
23:46
you
23:47
know,
23:47
to
23:47
show
23:48
it.
23:48
So
23:48
if
23:48
it's
23:48
something
23:49
you
23:49
want
23:49
to
23:49
do,
23:49
get
23:50
that
23:50
profitability
23:51
really
23:51
churning
23:53
so
23:53
that
23:53
you
23:53
can
23:53
demonstrate
23:54
it.
23:54
And
23:54
then
23:55
of
23:55
course
23:55
you
23:56
need
23:56
to
23:56
be
23:56
that
23:57
founder,
23:57
that
23:57
brand
23:58
accompany
23:59
a
23:59
culture.
24:00
Right.
24:00
And
24:00
that's
24:01
where
24:01
we
24:01
talk
24:02
the
24:02
course
24:02
for
24:03
good
24:03
model
24:03
the
24:03
importance
24:04
of
24:04
your
24:05
purpose.
24:05
Having
24:05
a
24:06
core
24:06
purpose,
24:06
having
24:07
a
24:08
long
24:08
term
24:08
vision,
24:09
having
24:09
impact
24:10
goals,
24:11
having
24:11
an
24:12
inception
24:12
story,
24:13
how
24:13
you
24:13
began
24:14
those
24:14
stories
24:15
because
24:15
that
24:16
creates
24:16
the
24:17
magic
24:17
behind
24:18
it.
24:18
With
24:18
a
24:18
franchise
24:19
you
24:19
really
24:19
have
24:20
to
24:20
have
24:20
those
24:21
pieces
24:22
and
24:22
then
24:22
is
24:22
it
24:23
repeatable?
24:23
Can
24:24
you
24:24
open
24:25
in
24:25
another
24:26
market?
24:26
Could
24:27
another
24:27
person
24:28
follow
24:29
the
24:29
recipe?
24:30
Really
24:31
deep,
24:31
really
24:31
good
24:32
stuff.
24:32
What
24:33
are
24:33
some
24:33
key
24:33
indicators
24:34
aside,
24:35
are
24:35
there
24:35
Other
24:35
things
24:36
that
24:36
you
24:36
feel
24:36
like
24:38
you
24:38
look
24:38
for
24:39
in
24:39
a
24:39
business
24:40
that
24:40
is
24:41
ready
24:41
to
24:41
transition
24:42
to
24:42
a
24:42
franchise
24:42
model,
24:43
how
24:44
can
24:44
you
24:44
see
24:44
whether
24:45
your
24:45
company
24:46
aligns
24:47
with
24:48
the
24:49
idea
24:49
of
24:49
creating
24:50
a
24:50
franchise
24:52
model?
24:52
Yeah,
24:53
so
24:53
demand
24:54
is
24:54
one
24:54
of
24:55
those
24:55
things.
24:55
Is
24:55
your
24:55
product,
24:56
is
24:56
your
24:57
service,
24:57
is
24:58
what
24:58
you're
24:58
offering
24:58
in
24:59
demand,
24:59
not
24:59
just
25:00
where
25:00
you
25:00
are.
25:01
Right.
25:01
But
25:01
do
25:01
we
25:01
see
25:02
a
25:02
demand?
25:03
You
25:03
know,
25:03
nationwide
25:04
competition
25:05
is
25:05
always
25:05
an
25:06
interesting
25:06
conversation
25:07
because
25:08
you
25:08
know,
25:08
there's
25:08
always
25:09
two
25:09
ways
25:09
to
25:09
view
25:09
it,
25:10
right.
25:10
If
25:10
there
25:10
are
25:10
other
25:10
people
25:11
doing
25:11
what
25:11
you're
25:11
doing,
25:13
it's
25:13
proof
25:13
of
25:13
concept.
25:14
But
25:14
what's
25:14
your
25:14
point
25:15
of
25:15
differentiation?
25:16
Do
25:16
you
25:16
have
25:16
proprietary
25:17
software?
25:18
Do
25:18
you
25:18
have
25:18
a
25:18
proprietary
25:19
way
25:19
of
25:19
doing
25:20
things?
25:20
Do
25:20
you
25:21
have
25:21
a
25:22
relationship
25:23
on
25:23
a
25:23
national
25:24
level
25:24
that
25:24
would
25:24
give
25:25
your
25:25
franchisees
25:26
a
25:26
leg
25:26
up?
25:27
Is
25:27
there
25:27
a
25:28
moat,
25:28
we
25:28
like
25:29
to
25:29
say,
25:29
right?
25:29
Is
25:29
there
25:30
a
25:30
secret
25:30
sauce
25:31
of
25:31
how
25:31
you're
25:31
doing
25:31
it?
25:32
How
25:32
many
25:32
burger
25:32
franchises,
25:33
sandwich
25:34
franchises,
25:35
fitness
25:35
franchises
25:36
are
25:36
out
25:36
there?
25:36
But
25:37
there
25:37
are
25:37
one
25:38
success
25:38
succeeding.
25:39
There's
25:39
the
25:39
franchisor
25:40
component
25:41
of
25:41
like,
25:41
do
25:41
they
25:41
have
25:42
that
25:42
proprietary
25:43
software,
25:43
those
25:43
relationships?
25:44
And
25:45
then
25:45
there's
25:45
the
25:45
franchisee.
25:47
Execution
25:47
is
25:48
everything.
25:48
I
25:49
love
25:49
Tony
25:49
Robbins.
25:50
He's
25:50
done
25:51
so
25:51
many
25:51
talks
25:51
on
25:52
this.
25:52
You
25:53
can
25:53
have
25:53
knowledge,
25:54
but
25:54
can
25:55
you
25:55
execute?
25:55
Right?
25:56
He
25:56
does
25:56
all
25:57
this.
25:57
Right.
25:58
Execution
25:58
eats.
25:59
Knowledge
26:00
is
26:00
lunch
26:01
seven
26:01
days
26:01
a
26:01
week,
26:01
twice
26:02
on
26:02
Sunday.
26:03
And
26:03
so
26:03
that's
26:03
the
26:04
other
26:04
big
26:04
thing,
26:04
right,
26:05
that
26:05
you'll
26:05
see
26:05
sometimes.
26:06
And
26:07
I
26:07
will
26:07
say,
26:07
as
26:07
a
26:08
founder,
26:08
one
26:09
of
26:09
the
26:09
biggest
26:09
things
26:09
you
26:10
have
26:10
to
26:10
prepare
26:10
yourself
26:11
for
26:11
is
26:11
you
26:11
are
26:11
no
26:12
longer
26:12
a
26:12
business
26:12
owner.
26:13
You
26:14
are
26:14
a
26:14
franchisor.
26:15
You
26:15
now
26:15
have
26:16
lots
26:16
of
26:16
BPs
26:17
that
26:17
you
26:17
have
26:17
to
26:18
take
26:18
care
26:18
of
26:18
and
26:18
it's
26:19
very
26:19
different.
26:19
And
26:20
you
26:20
also
26:20
have
26:21
to
26:22
know
26:22
that
26:23
you
26:23
might
26:23
have
26:24
some
26:24
problem
26:24
children
26:25
and
26:25
how
26:25
are
26:25
you
26:26
going
26:26
to
26:26
handle
26:26
that?
26:26
Or
26:27
just
26:27
the
26:27
people
26:27
that
26:28
aren't
26:28
executing.
26:29
And
26:29
there
26:30
are
26:30
ways
26:30
to
26:30
handle
26:31
that
26:31
and
26:31
there
26:31
are
26:31
ways
26:32
you
26:32
can
26:32
help
26:32
someone
26:33
exit
26:33
gracefully
26:34
if
26:34
they're
26:34
just
26:34
not
26:34
the
26:35
right
26:35
fit
26:35
for
26:35
you
26:35
and
26:35
your
26:36
company.
26:36
But
26:37
those
26:37
are
26:37
some
26:37
of
26:37
the
26:37
other
26:38
things
26:38
I
26:38
would
26:38
say,
26:39
again,
26:39
competition
26:40
is
26:40
not
26:40
a
26:40
bad
26:40
thing.
26:41
If
26:41
you're
26:41
doing
26:41
things
26:41
a
26:42
little
26:42
bit
26:42
different
26:42
or
26:42
you
26:43
have,
26:43
you
26:43
know,
26:44
some.
26:44
Something
26:45
proprietary,
26:46
I
26:46
would
26:46
say
26:46
technology,
26:47
especially
26:48
these
26:48
days,
26:48
with
26:48
how
26:49
quickly
26:49
it's
26:49
moving,
26:50
it
26:50
would
26:50
probably
26:51
shock
26:51
you.
26:51
How
26:51
many
26:52
franchisors,
26:53
and
26:53
I
26:53
don't
26:53
care
26:53
if
26:53
they're
26:53
retail
26:54
service,
26:55
use
26:55
off
26:55
the
26:55
shelf
26:56
technology.
26:57
The
26:57
ones
26:57
that
26:58
have
26:58
homegrown
26:59
their
26:59
technology
27:01
are
27:01
doing
27:01
really
27:01
well.
27:03
Well,
27:03
that
27:03
says
27:03
a
27:04
lot,
27:04
right?
27:04
Like
27:05
these
27:05
are
27:05
some
27:06
specifics.
27:06
So
27:07
they're
27:07
tech
27:07
forward.
27:08
They
27:08
have
27:09
their
27:09
own
27:09
operational
27:10
sort
27:10
of
27:11
special
27:11
way
27:12
of
27:12
doing
27:12
things
27:13
that
27:13
sets
27:14
them
27:14
Apart
27:14
allows
27:15
them
27:15
to
27:15
do
27:16
their
27:16
job
27:17
either
27:17
in
27:18
a
27:18
way
27:18
that's
27:19
customer
27:20
perceived
27:22
greatness
27:23
or
27:23
value,
27:24
operational
27:25
efficiency,
27:26
whatever
27:27
the
27:27
system
27:28
brings
27:28
in.
27:29
You
27:29
also
27:30
brought
27:30
up
27:30
the
27:31
ideas
27:31
too
27:31
that
27:32
you
27:32
probably
27:32
need
27:33
to
27:33
be
27:33
somebody
27:33
who
27:34
wants
27:34
to
27:34
build
27:34
a
27:34
community.
27:36
Right?
27:37
Like
27:37
you're
27:37
creating
27:38
a
27:38
community,
27:39
you're
27:39
going
27:39
to
27:40
be
27:40
like
27:40
the
27:41
mothership,
27:41
if
27:42
you
27:42
will.
27:43
And
27:43
you
27:43
have
27:43
to
27:44
want
27:44
that,
27:45
right?
27:46
Yeah,
27:47
you
27:47
do.
27:47
And
27:47
it
27:47
can
27:48
be
27:49
so
27:49
rewarding
27:49
for
27:50
any
27:50
founders
27:51
out
27:51
there
27:51
listening.
27:52
If
27:52
you
27:52
have
27:52
a
27:52
great
27:53
business,
27:53
you've
27:53
probably
27:54
been
27:54
hit
27:54
by
27:54
private
27:55
equity,
27:56
you
27:56
had
27:56
angel
27:56
investors,
27:57
regular
27:57
investors,
27:58
you
27:58
might
27:58
have
27:59
people
27:59
sitting
27:59
at
27:59
your
27:59
cap
28:00
table
28:00
today
28:01
and
28:01
you
28:01
understand
28:02
the
28:02
give
28:02
and
28:02
take
28:03
of
28:03
that.
28:04
Franchising,
28:04
despite
28:05
having
28:06
some
28:06
of
28:06
the
28:06
double
28:06
edged
28:07
sword
28:07
that
28:07
I
28:07
mentioned,
28:08
comes
28:09
along
28:09
with
28:09
this
28:10
rewarding
28:12
ability
28:13
to
28:13
help
28:14
other
28:14
people
28:15
become
28:16
business
28:16
owners.
28:17
I
28:17
mean
28:17
literally
28:18
like
28:18
goosebumps,
28:19
like
28:19
maybe
28:19
change
28:19
their
28:20
life.
28:20
I
28:20
have
28:20
seen
28:21
so
28:21
many
28:21
people
28:21
over
28:21
the
28:22
years
28:22
change
28:22
their
28:22
life,
28:23
their
28:23
family's
28:24
life,
28:24
build
28:25
generational
28:26
wealth
28:27
with
28:27
franchising.
28:28
And
28:28
if
28:28
you're
28:28
a
28:28
founder
28:29
where
28:29
you
28:29
said
28:29
it
28:30
so
28:30
eloquently
28:30
like
28:31
you
28:31
want
28:31
to
28:32
create
28:32
a
28:32
community,
28:32
you
28:33
love
28:33
the
28:33
idea
28:33
that
28:34
you
28:34
recognize
28:35
that
28:35
not
28:35
everyone's
28:36
gonna
28:36
fall
28:36
in
28:37
line
28:37
and
28:37
that's
28:37
okay.
28:38
That
28:39
is
28:39
the
28:39
beautiful
28:40
part
28:40
of
28:40
franchising.
28:41
If
28:41
you
28:41
have
28:41
this
28:41
amazing
28:42
business,
28:43
rather
28:43
than
28:43
taking
28:43
on
28:44
investors
28:44
and
28:44
just
28:45
growing
28:45
corporate
28:46
location
28:46
or
28:46
corporate
28:47
store,
28:48
think
28:48
about
28:48
becoming
28:49
a
28:49
franchisor
28:50
and
28:50
the
28:50
ripple
28:50
effect
28:51
you
28:51
could
28:52
have
28:52
on
28:53
helping
28:53
other
28:53
people.
28:54
Right.
28:55
Become
28:55
business
28:55
owners,
28:56
change
28:56
their
28:56
life,
28:57
maybe
28:57
change
28:57
their
28:58
kids
28:58
lives
28:58
because
28:59
they
28:59
bought
29:00
into
29:00
something
29:00
that
29:01
you
29:01
created
29:01
and
29:02
proved
29:02
out
29:03
and
29:03
they're
29:03
just
29:03
there
29:04
to
29:04
execute
29:04
on
29:04
it.
29:05
The
29:06
other
29:06
thing
29:06
I'll
29:06
mention
29:07
from
29:07
my
29:07
own
29:07
experience
29:08
with
29:08
franchising
29:09
is
29:10
that
29:10
I
29:10
was
29:11
able
29:11
to
29:11
sell
29:11
my
29:12
franchise
29:13
immediately.
29:14
Like,
29:14
you
29:15
know,
29:15
like
29:15
it
29:15
had
29:16
an
29:16
inherent
29:16
value.
29:17
And
29:17
I
29:17
was
29:17
able
29:17
to
29:18
get,
29:18
I
29:19
invested,
29:20
did
29:20
it
29:20
for
29:20
six
29:21
months,
29:21
I
29:21
found
29:21
a
29:21
location,
29:22
signed
29:22
a
29:22
lease,
29:23
didn't
29:23
do
29:23
the
29:24
build
29:24
out,
29:24
got
29:25
my
29:25
money
29:25
back.
29:25
I
29:26
was
29:26
able
29:26
to,
29:26
to
29:27
sell
29:27
my
29:27
franchise
29:28
and
29:29
I
29:29
was
29:29
able
29:29
to
29:30
transfer
29:31
the
29:31
lease
29:31
and
29:32
the
29:32
other,
29:33
the
29:33
other
29:33
new
29:33
franchise,
29:34
you
29:34
know,
29:35
the
29:35
person
29:35
who
29:36
bought
29:36
the
29:36
franchise
29:37
from
29:37
me
29:37
or
29:37
however
29:38
we
29:38
did
29:38
it
29:38
through
29:38
the
29:39
franchisor,
29:41
like
29:41
paid
29:41
me
29:42
for
29:42
it.
29:42
Very
29:43
seldom
29:44
can
29:44
you
29:44
invest
29:45
in
29:45
a
29:45
business
29:46
and
29:47
get
29:47
a
29:47
business
29:47
started
29:49
and
29:49
then
29:49
sell
29:49
it
29:49
for
29:50
what
29:50
you
29:50
paid
29:50
for
29:50
it.
29:51
Yeah.
29:52
Six
29:52
months
29:52
later.
29:52
That
29:53
doesn't
29:53
ever
29:53
happen.
29:54
You
29:54
mentioned
29:54
before
29:55
that
29:55
risk
29:56
piece,
29:56
it's
29:57
also
29:57
cool
29:57
because
29:58
then
29:58
you
29:58
know,
29:58
you
29:59
know,
29:59
if
30:00
you
30:00
are,
30:00
you
30:01
know,
30:01
developing
30:01
a
30:01
franchise,
30:02
selling
30:02
it
30:02
to
30:02
others
30:03
and
30:03
they're
30:04
growing
30:04
the
30:05
value,
30:05
the
30:06
total
30:06
value
30:06
of
30:07
the
30:07
brand
30:07
as
30:08
the
30:08
one
30:08
who
30:08
owns
30:08
the
30:09
corporate
30:10
is
30:10
also
30:11
growing
30:11
exponentially.
30:12
There's
30:12
just
30:12
win,
30:13
win,
30:13
win.
30:13
Yeah.
30:14
And
30:14
there's
30:15
always
30:15
options.
30:16
Right.
30:16
I
30:16
mean,
30:17
there
30:17
are
30:17
franchisors
30:18
that
30:18
have
30:19
exited
30:19
to
30:19
private
30:19
equity.
30:20
Your
30:20
goal
30:21
is
30:21
to
30:21
build
30:22
an
30:22
exit.
30:23
Franchising
30:23
is
30:24
a
30:24
path
30:24
for
30:24
that.
30:25
There
30:25
are
30:25
franchisees
30:26
that
30:26
build
30:27
a
30:27
big
30:27
enough
30:27
portfolio,
30:28
that
30:28
person
30:28
might
30:28
have
30:28
owned
30:29
others
30:29
and
30:29
they're
30:29
like,
30:30
oh,
30:30
heck
30:30
yes,
30:30
I'll
30:31
buy
30:31
yours
30:31
and
30:31
add
30:31
it
30:32
to
30:32
my
30:32
portfolio.
30:33
There
30:33
have
30:33
also
30:34
been
30:34
brands
30:35
that
30:35
franchised
30:36
and
30:36
then
30:36
bought
30:36
them
30:37
all
30:37
back
30:37
and
30:37
went
30:37
corporate
30:38
again
30:38
because
30:38
they
30:39
decided,
30:39
you
30:40
know
30:40
what,
30:40
we're
30:41
better
30:41
at
30:41
running
30:41
these
30:42
things.
30:42
So,
30:43
you
30:43
know,
30:44
not
30:44
to
30:44
talk
30:44
about,
30:44
you
30:45
know,
30:45
when
30:45
it
30:45
goes
30:45
wrong.
30:46
But
30:46
I
30:46
would
30:46
say,
30:47
you
30:47
know,
30:47
I
30:47
think
30:47
as
30:47
a
30:48
founder,
30:48
knowing
30:48
that
30:48
you
30:48
have
30:48
options,
30:49
that's
30:50
another
30:50
one
30:50
of
30:51
my
30:51
big
30:51
messages.
30:52
Right.
30:52
Of
30:52
just
30:52
people
30:53
don't
30:53
always
30:53
know
30:53
or
30:53
they
30:54
think
30:54
that
30:55
franchising
30:55
is
30:56
only
30:56
for
30:56
the
30:56
subways
30:57
and
30:57
the
30:57
McDonald's
30:58
of
30:58
the
30:58
world.
30:59
Right,
30:59
Right.
30:59
I
30:59
mean,
31:00
there's
31:00
business
31:00
services,
31:01
all
31:02
kinds
31:02
of
31:02
things.
31:03
You
31:03
can
31:03
go
31:03
out
31:04
and
31:04
probably
31:04
query
31:05
and
31:05
do
31:05
a
31:05
Google
31:05
search
31:06
or
31:06
talk
31:06
to
31:07
chat
31:07
and
31:07
have
31:07
them
31:08
list
31:08
100
31:08
different
31:09
types
31:09
of
31:09
franchises
31:10
and
31:10
you'd
31:10
be
31:11
blown
31:11
away
31:11
with
31:11
what's
31:12
out
31:12
there.
31:13
So
31:14
what
31:14
are
31:14
some
31:14
of
31:14
the
31:15
major
31:15
advantages
31:16
and
31:17
disadvantages
31:18
of
31:19
the
31:19
franchise
31:19
model
31:20
for
31:20
business
31:21
expansion
31:22
and
31:22
how
31:23
should
31:24
founders
31:24
weigh
31:25
these
31:25
factors
31:26
when
31:26
considering
31:27
whether
31:27
or
31:27
not
31:27
to
31:27
franchise?
31:29
Yeah,
31:30
if
31:30
we
31:30
talk
31:31
scalability
31:31
and
31:32
time
31:32
to
31:32
scale,
31:34
you
31:34
could
31:34
scale
31:34
much
31:35
faster
31:35
through
31:35
franchising.
31:36
You
31:36
are
31:37
getting
31:37
people
31:37
to
31:38
buy
31:38
into
31:38
your
31:38
brand
31:39
with
31:39
their
31:40
money,
31:41
but
31:41
you
31:42
have
31:42
to
31:42
support
31:42
them.
31:43
Right.
31:43
And
31:43
you
31:43
have
31:43
to
31:43
have
31:44
those
31:44
makings
31:44
of
31:44
a
31:45
good
31:45
franchise.
31:45
So,
31:46
so
31:46
it
31:46
goes
31:46
well.
31:47
So
31:48
I'd
31:48
say,
31:48
you
31:49
know,
31:49
time
31:49
to
31:49
scale,
31:50
grow.
31:50
I
31:51
mean,
31:51
there
31:51
have
31:51
been
31:52
brands
31:52
that
31:52
have
31:53
grown
31:53
to
31:53
100
31:54
units,
31:54
even
31:54
100
31:54
open
31:55
locations
31:55
in
31:55
a
31:55
year.
31:56
It
31:56
can
31:56
be
31:57
this
31:58
rocket
31:58
ship
31:59
growth
31:59
that
32:00
might
32:00
take
32:00
you
32:01
years
32:01
to
32:02
find
32:02
enough
32:02
investors
32:03
or
32:03
just
32:04
build
32:05
one
32:05
location,
32:06
one
32:06
service
32:06
provider
32:07
at
32:07
a
32:07
time.
32:07
So
32:08
I'd
32:08
say
32:08
that's
32:09
the
32:09
huge
32:09
pro,
32:10
the
32:10
ability
32:10
to
32:10
scale
32:11
to
32:11
get
32:11
your
32:12
product,
32:12
your
32:12
service,
32:13
your
32:13
thing
32:14
in
32:14
more
32:14
markets
32:15
more
32:15
quickly
32:15
and
32:16
do
32:16
it
32:16
through
32:17
people
32:17
that
32:17
are
32:17
invested.
32:18
And
32:18
I
32:18
mean
32:19
the
32:19
really
32:19
great
32:19
thing
32:20
about
32:20
a
32:20
royalty
32:20
and
32:20
a
32:21
franchise
32:21
is
32:21
it
32:22
is
32:23
a
32:23
mutually
32:23
beneficial
32:24
relationship.
32:25
Right.
32:25
If
32:25
I'm
32:26
getting
32:26
7%
32:27
of
32:28
your
32:28
revenue,
32:30
I
32:30
want
32:30
you
32:30
to
32:30
do
32:30
a
32:30
million
32:31
dollars,
32:31
I
32:31
want
32:31
you
32:31
to
32:32
do
32:32
$2
32:32
million.
32:33
Right.
32:33
I,
32:33
I
32:33
don't
32:33
want
32:34
you,
32:34
I
32:35
don't
32:35
want
32:35
you
32:35
to
32:35
fail.
32:36
It's,
32:36
you
32:36
know,
32:36
tends
32:37
to
32:37
be
32:37
the
32:37
good
32:37
franchisors.
32:38
Right.
32:38
Are
32:39
really
32:39
aligned.
32:40
I
32:40
would
32:40
say
32:41
the
32:41
cons
32:42
and
32:42
the
32:42
struggles
32:43
that
32:43
I
32:43
see
32:44
people
32:44
have
32:44
is
32:45
they
32:46
sell
32:46
a
32:46
lot
32:46
of
32:47
franchises
32:47
before
32:48
they
32:48
have
32:49
the
32:49
support,
32:49
the
32:49
infrastructure,
32:50
the
32:51
financial
32:51
backing
32:52
to
32:52
support
32:52
all
32:52
those.
32:53
Are
32:53
you
32:53
going
32:53
to
32:53
make
32:53
money
32:53
selling
32:54
franchises?
32:55
Yes.
32:56
Do
32:56
you
32:56
want
32:56
to
32:56
sell
32:56
a
32:56
bunch
32:57
and
32:57
then
32:57
run?
32:58
No,
32:59
it's
32:59
more
32:59
of
33:00
a,
33:00
like
33:00
the
33:00
brands
33:01
that
33:01
I
33:01
see
33:01
succeed
33:02
have
33:02
it.
33:02
If
33:02
you
33:02
build
33:03
it,
33:03
they
33:03
will
33:04
come.
33:04
Let's
33:04
over
33:05
engineer
33:06
our
33:06
support,
33:07
our
33:07
technology,
33:08
our
33:08
marketing,
33:09
planning
33:10
for
33:10
the
33:10
future.
33:11
Again,
33:12
like,
33:12
you
33:12
know,
33:13
the
33:13
whole,
33:14
you
33:14
know,
33:14
analogy
33:15
of
33:15
like
33:15
now
33:16
you
33:16
have
33:16
a
33:16
bunch
33:16
of
33:16
kids
33:17
now.
33:17
I
33:18
mean,
33:18
you
33:18
just,
33:19
you
33:19
do
33:19
your
33:19
best
33:20
to
33:20
vet
33:20
and
33:21
get
33:21
the
33:21
right
33:21
people
33:22
in
33:22
the
33:22
system.
33:22
But
33:22
I'd
33:23
say
33:23
probably
33:23
the
33:23
biggest
33:24
downside
33:25
is
33:26
the
33:26
human
33:26
condition.
33:27
You're
33:27
going
33:27
to
33:27
get
33:28
people
33:28
that
33:29
are
33:29
amazing
33:29
and
33:29
do
33:30
everything
33:30
you
33:30
tell
33:30
them
33:31
to
33:31
and
33:31
you're
33:31
going
33:31
to
33:31
get
33:31
people
33:32
that
33:32
don't
33:33
follow
33:33
the
33:33
model.
33:34
It's
33:34
always
33:34
going
33:34
to
33:34
be
33:34
your
33:35
fault
33:35
as
33:35
the
33:35
franchisor,
33:36
even
33:36
though
33:36
everyone
33:36
knows
33:37
they
33:37
need
33:38
to
33:38
look
33:38
in
33:38
the
33:38
mirror
33:39
and
33:39
they're
33:39
not
33:40
doing
33:40
it.
33:40
Franchise
33:41
agreements
33:41
are
33:42
written
33:42
to
33:42
protect
33:43
the
33:43
brand,
33:43
to
33:43
protect
33:43
the
33:44
franchisor.
33:44
So
33:44
I
33:45
would
33:45
also
33:45
say
33:45
don't
33:45
let
33:45
that
33:46
scare
33:46
you.
33:47
Just
33:47
let
33:48
it
33:48
be
33:48
known
33:48
that
33:49
you
33:49
want
33:49
to
33:49
make
33:50
sure
33:50
that
33:51
you
33:51
have
33:51
it
33:51
structured
33:52
to
33:52
where
33:52
when
33:52
that
33:52
naughty
33:53
child
33:53
is
33:53
acting
33:54
up,
33:54
you
33:55
can
33:55
step
33:55
in
33:55
and
33:56
protect
33:56
your
33:56
brand.
33:56
And
33:57
most
33:57
agreements
33:57
will
33:57
be
33:58
that
33:58
way.
33:58
But
33:59
still
33:59
going
33:59
to
33:59
put
33:59
some
33:59
gray
34:00
hairs
34:00
on
34:00
your
34:00
head.
34:02
Totally,
34:03
totally.
34:03
Well,
34:04
that
34:04
helps
34:04
us
34:04
really,
34:05
I
34:05
think,
34:05
understand,
34:06
you
34:06
know,
34:07
some
34:07
of
34:07
the,
34:07
the
34:07
pros,
34:08
the
34:08
cons.
34:09
You
34:09
know,
34:09
I
34:10
also
34:10
think
34:10
about
34:11
how
34:12
if
34:12
you're
34:12
a
34:13
franchise,
34:13
if
34:13
you,
34:14
sorry,
34:14
if
34:14
you're
34:14
an
34:14
entrepreneur,
34:15
founder
34:16
that
34:18
likes
34:18
to
34:18
fly
34:18
by
34:19
the
34:19
seat
34:19
of
34:19
your
34:19
pants
34:20
all
34:20
the
34:20
time,
34:21
probably
34:22
aren't
34:22
best
34:23
suited,
34:23
right?
34:24
Because
34:25
you,
34:25
you,
34:25
you
34:25
have,
34:26
maybe
34:26
this
34:26
would
34:27
be
34:27
considered
34:27
a
34:27
con
34:28
on
34:28
somebody's
34:29
list,
34:29
you
34:30
know,
34:30
a,
34:30
on
34:31
your
34:31
pros
34:31
and
34:31
cons
34:31
list
34:32
where
34:33
you
34:33
really,
34:33
when
34:34
you
34:34
decide
34:34
to
34:34
become
34:34
a
34:35
franchisor,
34:36
you
34:37
have
34:37
to
34:37
be
34:37
more
34:38
deliberate
34:38
with
34:38
your
34:38
choices.
34:39
You
34:39
have
34:39
to
34:40
stick
34:40
to
34:40
things,
34:40
you
34:41
have
34:41
to
34:41
follow
34:42
things
34:42
through.
34:43
It's
34:43
that,
34:44
you
34:44
know,
34:44
you
34:44
can't
34:45
just
34:45
come
34:46
up
34:46
with
34:46
an
34:46
idea
34:46
every
34:47
day
34:47
and
34:47
roll
34:47
it
34:48
out
34:48
and
34:48
you've
34:48
got
34:48
this
34:49
one
34:49
singular
34:50
team
34:50
that
34:51
will
34:51
do
34:51
things
34:52
your
34:52
way.
34:53
What
34:53
are
34:54
your
34:54
thoughts
34:54
on
34:54
that,
34:54
Brittany?
34:55
Yeah,
34:55
I
34:55
think
34:56
that's
34:56
super
34:56
fair.
34:57
And,
34:57
and
34:57
look,
34:57
for
34:57
what
34:58
it's
34:58
worth,
34:59
some
34:59
people
34:59
franchise
35:00
their
35:00
brand
35:01
and
35:01
then
35:02
move
35:02
on
35:02
and
35:02
ride
35:03
off
35:03
into
35:03
the
35:03
sunset
35:04
to
35:04
create
35:04
another
35:04
brand.
35:05
You
35:05
could
35:05
also,
35:06
that's
35:06
right,
35:08
a
35:08
private
35:08
equity
35:09
investor
35:10
where
35:11
you
35:11
can
35:11
still
35:12
stay
35:12
in
35:12
that,
35:12
but
35:12
you
35:13
gotta
35:13
have
35:13
that
35:13
operational
35:14
person
35:14
if
35:15
it's
35:15
mom
35:15
and
35:15
dad.
35:15
If
35:16
mom's
35:16
saying
35:16
ice
35:16
cream
35:17
for
35:17
dinner,
35:17
Dad's
35:17
gotta
35:18
say
35:18
after
35:18
you
35:18
eat
35:18
your
35:19
vegetables.
35:20
Right.
35:20
So
35:21
I
35:21
do
35:21
like
35:21
that
35:21
you
35:22
brought
35:22
that
35:22
up
35:22
because
35:22
I
35:23
will
35:23
say
35:23
a
35:23
lot
35:23
of
35:23
true
35:24
entrepreneurs
35:24
are
35:25
that
35:25
ultra
35:25
high
35:26
flying
35:26
creative.
35:27
And
35:27
then
35:27
as
35:27
soon
35:28
as
35:28
it's
35:28
like,
35:28
well,
35:28
we
35:28
need
35:29
an
35:29
org
35:29
chart.
35:29
We
35:30
need
35:30
to
35:30
document
35:31
all
35:31
of
35:31
our
35:31
processes
35:32
and
35:32
procedures.
35:32
We
35:33
need
35:33
to
35:33
replicate,
35:34
copy
35:34
and
35:34
paste
35:34
this.
35:35
It's
35:35
like,
35:35
whoa,
35:35
that's
35:36
not
35:36
what
35:36
I
35:36
signed
35:36
up
35:37
for.
35:37
I
35:37
want
35:37
to
35:37
come
35:37
up
35:38
with
35:38
new
35:38
ideas.
35:38
So
35:39
it
35:39
can
35:39
still
35:39
work
35:40
if
35:40
you
35:40
bring
35:41
in.
35:41
Right.
35:41
That
35:42
COO
35:43
or
35:43
that
35:43
person
35:43
that
35:44
can
35:44
handle
35:44
that
35:44
for
35:44
you.
35:45
Quite
35:45
frankly,
35:45
what
35:46
I
35:46
would
35:46
say
35:46
in
35:47
my
35:47
13
35:47
years,
35:47
I've
35:48
seen
35:48
a
35:48
lot
35:48
of
35:48
times
35:49
is
35:50
that
35:50
true.
35:50
Founder
35:51
often
35:51
exits.
35:52
They
35:53
may
35:53
stay
35:53
on
35:53
for
35:54
a
35:54
few
35:54
years
35:54
and
35:54
some
35:55
of
35:55
them
35:55
have
35:55
gone
35:55
on
35:56
to
35:56
create
35:56
another
35:56
franchise
35:57
and
35:57
another
35:57
franchise
35:58
and
35:59
they
35:59
create
35:59
their
36:00
own,
36:00
you
36:00
know,
36:00
flywheel,
36:01
copy
36:01
and
36:02
paste.
36:02
But
36:02
yes,
36:03
I
36:03
would
36:03
say
36:03
if
36:03
that's
36:04
something
36:04
you
36:04
love
36:04
about
36:05
being
36:05
a
36:05
business
36:05
owner
36:06
and
36:06
entrepreneur,
36:07
then
36:07
franchising
36:08
might
36:08
not
36:09
be
36:09
right.
36:09
Or
36:09
you're
36:10
gonna
36:10
have
36:10
to
36:10
get
36:10
yourself
36:10
a
36:10
real
36:11
good
36:11
COO
36:11
that
36:12
can
36:12
run
36:13
it,
36:13
bring
36:14
it
36:14
back
36:14
down
36:14
to
36:14
earth
36:14
when
36:14
you
36:15
need
36:15
to
36:15
be.
36:16
Yeah.
36:16
Or
36:16
you
36:16
could
36:17
move
36:17
into
36:17
the
36:17
board
36:18
role
36:18
right
36:18
where
36:19
and
36:19
you
36:20
know,
36:20
like,
36:20
it's
36:20
just.
36:21
So
36:21
then
36:21
your
36:21
company
36:21
becomes
36:22
just
36:22
another
36:23
part
36:23
of
36:23
your
36:23
portfolio.
36:24
It's
36:24
not
36:24
your
36:25
everyday.
36:26
Yeah,
36:27
absolutely.
36:27
Different
36:27
ways.
36:28
So
36:29
I
36:30
love
36:30
this
36:30
concept.
36:31
I'm
36:31
excited
36:31
to
36:32
share
36:32
this
36:32
with
36:33
our
36:33
listeners.
36:34
To
36:34
wrap
36:35
it
36:35
up
36:35
today,
36:36
what
36:36
is
36:37
the
36:37
wisdom
36:38
you've
36:39
gathered
36:40
along
36:40
your
36:41
journey
36:41
of
36:42
being
36:42
an
36:42
entrepreneur,
36:43
working
36:44
with
36:44
founders
36:45
and
36:45
working
36:45
with
36:46
franchisors?
36:47
What
36:47
is
36:47
the
36:48
wisdom
36:49
you
36:49
would
36:49
want
36:50
to
36:50
pass
36:50
on
36:50
today
36:51
to
36:51
the
36:51
visionary
36:52
women
36:53
listening
36:53
right
36:54
now?
36:56
I
36:56
think
36:57
the
36:57
wisdom
36:58
that
36:58
I've
36:58
learned
36:58
over
36:59
the
36:59
years
36:59
is
37:00
it's
37:00
really
37:01
all
37:01
about
37:02
the
37:02
relationships
37:03
that
37:03
you
37:03
form
37:03
along
37:04
the
37:04
way.
37:05
They
37:05
say
37:05
your
37:06
network
37:06
is
37:06
your
37:07
net
37:07
worth.
37:07
Right.
37:08
All
37:08
those
37:08
cheesy
37:09
sayings.
37:10
But
37:10
it's
37:10
so
37:10
important,
37:11
I
37:11
think
37:11
today
37:11
when
37:12
technology
37:12
and
37:13
AI
37:13
and
37:14
all
37:14
these,
37:14
we
37:15
are
37:15
still
37:15
human
37:16
beings,
37:16
you
37:16
just
37:16
never
37:17
know
37:17
where
37:17
one
37:18
conversation.
37:19
Right.
37:19
Could
37:19
get
37:20
you.
37:20
You
37:20
never
37:20
know
37:21
where
37:21
showing
37:22
up
37:22
at
37:22
that
37:22
event,
37:23
you
37:23
know,
37:23
could
37:23
get
37:24
you.
37:24
I
37:24
would
37:24
say,
37:25
meet
37:25
people,
37:26
form
37:26
relationships,
37:28
It's,
37:28
I
37:28
believe,
37:29
never
37:29
going
37:29
anywhere.
37:30
It's
37:30
how
37:30
all
37:31
the
37:31
business
37:32
is
37:32
going
37:32
to
37:32
get
37:32
done.
37:33
And
37:33
I
37:33
think
37:33
as
37:33
women,
37:34
we
37:35
tend
37:35
to
37:36
have
37:36
this
37:36
do
37:37
it
37:37
yourself
37:37
mentality.
37:38
The
37:38
guys
37:38
have
37:39
their
37:39
golf
37:39
outings,
37:40
their
37:40
cigar
37:41
lounges,
37:41
and
37:42
that's
37:42
why
37:42
you
37:42
have
37:43
this
37:43
rise
37:43
of
37:44
amazing
37:44
online
37:45
networking
37:46
groups.
37:47
And
37:47
so
37:47
I
37:47
would
37:47
also
37:48
say
37:48
join
37:49
those
37:49
if
37:49
you
37:50
haven't
37:50
I'm
37:50
a
37:50
part
37:51
of
37:51
a
37:51
few
37:51
of
37:51
them.
37:52
It's
37:52
why
37:52
I
37:52
want
37:52
to
37:53
build
37:53
females
37:54
and
37:54
franchising.
37:55
I
37:55
have
37:55
learned
37:56
so
37:56
much
37:56
and
37:57
come
37:57
so
37:57
far
37:57
in
37:58
my
37:58
career
37:58
by
37:58
connecting
37:59
with
37:59
other
37:59
women.
38:00
Empowered
38:01
women
38:02
empower
38:02
women.
38:03
So
38:03
that's,
38:04
you
38:04
know,
38:05
I
38:05
would
38:05
say
38:05
it's
38:05
all
38:06
about
38:06
the
38:06
relationships
38:07
and
38:07
if
38:08
you
38:08
can't
38:08
do
38:09
it
38:09
in
38:09
person,
38:10
then
38:10
do
38:11
it
38:11
through
38:11
online
38:11
social
38:12
networks.
38:12
But
38:12
find
38:13
a
38:13
way
38:13
to
38:13
connect
38:14
because
38:14
so
38:15
much
38:15
can
38:15
happen
38:15
when
38:16
you
38:16
do.
38:18
Love
38:18
it.
38:19
Empowered
38:19
women
38:20
empower
38:20
women.
38:22
So
38:22
for
38:22
everybody
38:23
listening,
38:23
if
38:23
you
38:24
are
38:24
interested
38:25
in
38:25
learning
38:26
more
38:26
about
38:26
franchising,
38:28
whether
38:28
you
38:28
want
38:28
to
38:28
be
38:29
a
38:29
franchisee
38:30
or
38:30
a
38:30
franchisor,
38:32
you
38:32
can
38:32
reach
38:32
Brittany
38:33
by
38:33
going
38:34
to
38:34
www.femoralinfranchising.com.
38:39
you
38:39
can
38:40
learn
38:40
about
38:40
the
38:40
network,
38:41
the
38:41
community
38:42
she's
38:43
creating
38:43
there.
38:44
You
38:44
can
38:44
also
38:44
find
38:45
her
38:45
on
38:45
LinkedIn,
38:46
have
38:46
her
38:47
LinkedIn
38:47
and
38:47
her
38:48
other
38:48
socials
38:49
right
38:50
here
38:50
in
38:50
the
38:51
in
38:51
the
38:52
description
38:52
below
38:53
and
38:54
you
38:54
can
38:54
reach
38:54
out
38:54
to
38:54
her
38:55
and
38:55
talk
38:55
to
38:56
her
38:56
about
38:57
what
38:57
your
38:57
business
38:57
is
38:58
and
38:58
and
38:59
if
38:59
it's
38:59
if
38:59
it's
39:00
a
39:00
business
39:00
that
39:00
you'd
39:00
like
39:01
to
39:01
transform
39:01
into
39:02
a
39:02
franchise
39:03
or
39:03
if
39:04
you
39:04
already
39:04
are
39:05
a
39:05
franchise
39:06
and
39:06
you
39:06
would
39:07
like
39:07
to
39:07
move
39:07
it
39:08
forward
39:08
and
39:08
help
39:09
it
39:09
grow
39:09
and
39:09
expand
39:10
nationwide
39:11
and
39:12
have
39:12
your
39:13
next
39:13
hundred
39:14
franchisees
39:15
in
39:16
place.
39:17
So
39:18
thank
39:18
you.
39:18
Brittany,
39:19
thank
39:19
you
39:19
so
39:19
much
39:20
for
39:20
joining
39:20
us
39:20
today
39:21
on
39:21
the
39:21
Wisdom
39:21
of
39:21
Women
39:22
Show.
39:23
Thank
39:23
you
39:23
for
39:23
illuminating
39:24
the
39:24
path
39:25
to
39:25
unlocking
39:25
opportunities
39:26
for
39:26
growth,
39:27
for
39:27
prosperity
39:28
for
39:28
women
39:29
led
39:29
enterprises.
39:30
And
39:31
to
39:31
all
39:31
you
39:31
trailblazers
39:32
listening,
39:33
please
39:33
be
39:33
sure
39:34
to
39:34
follow
39:34
like
39:35
and
39:35
share
39:35
the
39:35
Wisdom
39:36
of
39:36
Women
39:36
show
39:36
on
39:37
your
39:37
favorite
39:38
listening
39:38
or
39:38
viewing
39:39
platform.
39:39
To
39:40
infuse
39:41
more
39:41
of
39:42
your
39:42
wisdom
39:43
into
39:43
your
39:44
business.
39:45
Take
39:45
the
39:46
Growth
39:46
Readiness
39:47
quiz
39:47
at
39:48
a
39:48
CourseForGood
39:49
biz
39:50
quiz
39:51
and
39:51
uncover
39:52
where
39:52
your
39:53
insight
39:54
is
39:54
needed
39:55
most
39:55
in
39:55
your
39:55
business.
39:57
The
39:57
world
39:57
is
39:58
made
39:58
better
39:59
by
39:59
women
40:00
led
40:00
business.
40:01
Let's
40:02
go
40:02
make
40:03
the
40:03
world
40:03
a
40:04
better
40:04
place.
40:05
Cheers.