The Freezer Aisle Is The Hardest Shelf In Retail. Here's How To Get In | Stush Patty
The buyer conversation most CPG founders get completely wrong — and what to say instead.
Opal Rowe started Stush Patty during COVID, delivering hot patties out of her car.
Today she's in Whole Foods, RABBA, and four provinces across Canada. In this episode,
she breaks down exactly how she got there:
two rejections from RABBA before getting in
landing Whole Foods at her very first trade show
the co-packing nightmare behind a product that looks simple.
the one mindset shift that changed how she talks to buyers.
If you're building a frozen CPG brand or any retail brand, this is the episode…
The skinny
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