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Why Work Needs More Taylor Swifts – Kevin Evers
In this episode of Work’s Not Working… Let’s Fix It! Siân Harrington sits down with Harvard Business Review editor Kevin Evers, author of There’s Nothing Like This: The Strategic Genius of Taylor Swift, to explore what Taylor Swift can teach us about leadership, reinvention and making work actually work.
At first glance it might seem unlikely but Kevin argues that Swift is one of the most strategic thinkers in modern business. She’s mastered brand control, long-term trust and antifragile thinking in a way most organisations only talk about.
In an era where people feel disempowered, stuck in…
The skinny
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