How an Air Pocket Became the Sound of Safe Arrival
What started out as a wallpaper nobody wanted ended up protecting IBM’s first business computers on their way across the country, and eventually landed in nearly every box on every porch.
In this episode of Built Into Culture, we follow Bubble Wrap from failed home decor to shipping essential to one of the smallest pleasures people share. Along the way we look at why a sheet of plastic gets its own holiday, how a brand name became the word for everything like it, and what it means when packaging makes care something you can see, touch, and hear.
So how does the part of the package built to be…
The skinny
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