Practical MarTech: How to Make Marketing Technology Work for You (Not against You)
Great guest this week-- Marilyn Cox, Vice President of Marketing and CRM at The Second City.
In this episode, "Practical MarTech: How to Make Marketing Technology Work for You (Not against You)" Marilyn gives us some great lessons from improv as well as active listening for B2B sales and marketing.
The biggest thing, one of the core principles of improvisation is the idea of yes-and. So it is the idea of recognizing and building on the ideas of others. And a lot of us don't want to admit it, but we do have a knee-jerk reaction to shoot down an idea when somebody brings something up. And so…
The skinny
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