Spotlight Series | Digital Attribution Made Easy: Connecting Banking & Retail Through Payments Media
Tom Burgess, the President of SnippMedia, joined Anne and Chris to share his thoughts on how CPGs can attribute in-store retail purchases by leveraging banks’ loyalty programs, and how retailers can also plug these same loyalty programs into their retail media networks.
In this podcast, Chris and Anne go deep with Tom on:
The history of bank card loyalty programs and attribution
How new digital media channels can power attribution by connecting banking apps and retail purchases
How payments media allows banks to offer targeted deals and cash back to incentivize their card usage
How CPGs, in…
The skinny
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